{"id":10102,"date":"2018-10-12T09:30:24","date_gmt":"2018-10-12T00:30:24","guid":{"rendered":"https:\/\/ppc-master.jp\/labo\/?p=10102"},"modified":"2020-04-03T09:41:08","modified_gmt":"2020-04-03T00:41:08","slug":"framework_marketing-2","status":"publish","type":"post","link":"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html","title":{"rendered":"\u3010\u76ee\u7684\u5225\u4e00\u89a7\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3069\u3093\u306a\u7121\u8336\u3076\u308a\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%81%A8%E3%81%AF\" >\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%81%AE%E4%BD%BF%E3%81%84%E6%96%B9\" >\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4f7f\u3044\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#%E7%8F%BE%E7%8A%B6%E5%88%86%E6%9E%90%E3%81%AB%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF\" >\u73fe\u72b6\u5206\u6790\u306b\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#3%EF%BC%A3\" >3\uff23<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#%E3%83%AD%E3%82%B8%E3%83%83%E3%82%AF%E3%83%84%E3%83%AA%E3%83%BC\" >\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#SWOT\" >SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#MECE\" >MECE<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%88%A6%E7%95%A5%E3%82%92%E6%A7%8B%E7%AF%89%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AB%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF\" >\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306b\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%83%A2%E3%83%87%E3%83%AB%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%90%E3%82%B9\" >\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#TOWS\" >TOWS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#%E4%BC%81%E7%94%BB%E3%83%BB%E6%8F%90%E6%A1%88%E3%81%AE%E9%9A%9B%E3%81%AB%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF\" >\u4f01\u753b\u30fb\u63d0\u6848\u306e\u969b\u306b\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#STP\" >STP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#4C\" >4C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#4P\" >4P<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#AIDMA\" >AIDMA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#AISAS\" >AISAS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/10\/framework_marketing-2.html\/#%E8%A8%88%E7%94%BB%E3%82%92%E5%AE%9F%E8%A1%8C%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF\" 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id=\"%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%81%A8%E3%81%AF\"><\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u307e\u305a\u306f\u3058\u3081\u306b\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u78ba\u7acb\u3055\u308c\u3066\u3044\u308b\u67a0\u7d44\u307f\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002 \u305d\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u3001\u300c\u4e8b\u8c61\u3092\u3082\u308c\u306a\u304f\u30fb\u7d20\u65e9\u304f\u30fb\u5168\u4f53\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u300d\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u6700\u77ed\u3067\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u70ba\u306b\u4f7f\u7528\u3059\u308b\u601d\u8003\u306e\u67a0\u7d44\u307f\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%81%AE%E4%BD%BF%E3%81%84%E6%96%B9\"><\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4f7f\u3044\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3042\u306a\u305f\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u3067\u3001\u671d\u51fa\u52e4\u3057\u305f\u3089\u4e0a\u53f8\u304b\u3089\u300c\uff2e\u793e\u306e5\u5e74\u5f8c\u306e\u58f2\u4e0a\u3092\u500d\u306b\u3059\u308b\u63d0\u6848\u66f8\u3092\u4f5c\u3063\u3066\u304f\u308c\u300d\u306a\u3093\u3066\u30b7\u30fc\u30f3\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u8003\u3048\u305f\u3060\u3051\u3067\u3082\uff11\u65e5\u4ee5\u4e0a\u6642\u9593\u304c\u5fc5\u8981\u3060\u3068\u601d\u3044\u307e\u3059\u3088\u306d\u3002 \u3053\u3093\u306a\u5834\u5408\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u4f1a\u8b70\u307e\u3067\u306b\u72b6\u6cc1\u304c\u6574\u7406\u3067\u304d\u8cc7\u6599\u306e\u4f5c\u6210\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%8F%BE%E7%8A%B6%E5%88%86%E6%9E%90%E3%81%AB%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF\"><\/span>\u73fe\u72b6\u5206\u6790\u306b\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"3%EF%BC%A3\"><\/span>3\uff23<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>3\uff23\u3068\u306f\u300cConpany\uff08\u81ea\u793e\uff09\u300d\u300cCustomer\uff08\u9867\u5ba2\uff09\u300d\u300cCompetitor\uff08\u7af6\u5408\uff09\u300d\u306e\u982d\u6587\u5b57\u304b\u3089 \u3068\u3063\u305f\u73fe\u72b6\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 \u56f3\u3067\u793a\u3059\u3068\u3053\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/eb7eaaa1864d5fa5c79979ea0155cfdd.png\" alt=\"\" width=\"800\" height=\"661\" class=\"alignnone size-full wp-image-23867\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/eb7eaaa1864d5fa5c79979ea0155cfdd.png 800w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/eb7eaaa1864d5fa5c79979ea0155cfdd-300x248.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/eb7eaaa1864d5fa5c79979ea0155cfdd-768x635.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>3C\u5206\u6790\u306e\u904e\u7a0b\u3068\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306eC\u3067\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>Customer\uff1a\u5e02\u5834\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306e\u5909\u5316 <br \/>Competitor\uff1a\u7af6\u5408\u304c\u300cCustomer\u300d\u306e\u5909\u5316\u306b\u3069\u306e\u3088\u3046\u306a\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u306e\u304b <br \/>Company\uff1a\u300cCustomer\u300d<\/p>\n<p>\u300cCompetitor\u300d\u3092\u8e0f\u307e\u3048\u3066\u81ea\u793e\u304c\u6210\u529f\u3067\u304d\u308b\u8981\u56e0\u3092\u898b\u3064\u3051\u308b \u306a\u305c3C\u5206\u6790\u3092\u884c\u3046\u306e\u304b\u3001\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3082\u3046\u4e00\u3064\u91cd\u8981\u306a\u3053\u3068\u304c\u300cCustomer\u300d\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002 \u4eee\u306b\u9867\u5ba2\u304c\u91cf\u3088\u308a\u8cea\u3001\u5b89\u4fa1\u3067\u304a\u5f97\u306a\u5546\u54c1\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u7af6\u5408\u3088\u308a\u3082\u300c\u5b89\u4fa1\u300d\u3067\u8cfc\u5165\u3067\u304d\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%AD%E3%82%B8%E3%83%83%E3%82%AF%E3%83%84%E3%83%AA%E3%83%BC\"><\/span>\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u300cWhy\u30c4\u30ea\u30fc\u300d\u3084\u300cHow\u30c4\u30ea\u30fc\u300d\u306a\u3069\u3001\u539f\u56e0\u8ffd\u53ca\u3084\u554f\u984c\u89e3\u6c7a\u7b49\u306e\u7528\u9014\u3084\u5834\u9762\u306b\u4f7f\u3044\u5206\u3051\u3066\u5206\u6790\u3092\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 \u4e0b\u8a18\u306e\u3088\u3046\u306b\u300cWhy\uff08\u306a\u305c\uff1f\uff09\u300d\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u539f\u56e0\u8ffd\u53ca\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/74eb573d57730844bf835c6c135c6735.png\" alt=\"\" width=\"814\" height=\"695\" class=\"alignnone size-full wp-image-23868\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/74eb573d57730844bf835c6c135c6735.png 814w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/74eb573d57730844bf835c6c135c6735-300x256.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/74eb573d57730844bf835c6c135c6735-768x656.png 768w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/> <br \/>\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3092\u4f7f\u3046\u30e1\u30ea\u30c3\u30c8\u306f\u300c\u554f\u984c\u306e\u5168\u4f53\u3092\u628a\u63e1\u3067\u304d\u30011\u3064\u306e\u554f\u984c\u306b\u5bfe\u3057\u3066\u591a\u304f\u306e\u8996\u70b9\u304b\u3089\u89e3\u6c7a\u7b56\u3092\u63a2\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u300d\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SWOT\"><\/span>SWOT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5185\u7684\u8981\u56e0\u3067\u3042\u308b\u81ea\u793e\u306e\u300c\u5f37\u307f\uff08Strengths\uff09\u300d\u3068\u300c\u5f31\u307f\uff08Weakness\uff09\u300d\u3001\u5916\u7684\u8981\u56e0\u3067\u3042\u308b\u300c\u6a5f\u4f1a\uff08Opportunity\uff09\u300d\u300c\u8105\u5a01\uff08Threat\uff09\u300d\u306e\u982d\u6587\u5b57\u304b\u3089\u6765\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>SWOT\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u4e8b\u3067\u81ea\u793e\u306e\u5206\u6790\u3060\u3051\u3067\u306a\u304f\u3001\u7af6\u5408\u4ed6\u793e\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 \u5185\u90e8\u74b0\u5883\u3060\u3051\u3067\u306a\u304f\u3001\u5916\u90e8\u74b0\u5883\u3082\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u5ba2\u89b3\u7684\u306b\u5168\u4f53\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"MECE\"><\/span>MECE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MECE\uff08Mutually Exclusive Collectivery Echausive\uff09\u3068\u306f\u3001\u5206\u6790\u306e\u8981\u7d20\u306b\u300c\u30e2\u30ec\u300d\u300c\u91cd\u8907\u300d\u304c\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/b036db7f3a4388bd074b858600ce9b22.png\" alt=\"\" width=\"730\" height=\"691\" class=\"alignnone size-full wp-image-23869\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/b036db7f3a4388bd074b858600ce9b22.png 730w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/b036db7f3a4388bd074b858600ce9b22-300x284.png 300w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/> <br \/>MECE\u306f3\u30b9\u30c6\u30c3\u30d7\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u2460\u5927\u304d\u306a\u76ee\u7684\u3092\u8a2d\u5b9a \u2461\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3059 \u2462\u6d17\u3044\u51fa\u3057\u305f\u8981\u7d20\u3092\u7d30\u5206\u5316 \u30b9\u30c6\u30c3\u30d7\u3067\u91cd\u8907\u3059\u308b\u3082\u306e\u304c\u306a\u3044\u3088\u3046\u306b\u3057\u306a\u304c\u3089\u3001\u9806\u756a\u306b\u5206\u6790\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u554f\u984c\u3092\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u69d8\u3005\u89d2\u5ea6\u304b\u3089\u6d17\u3044\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u610f\u8b58\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u90e8\u5206\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%88%A6%E7%95%A5%E3%82%92%E6%A7%8B%E7%AF%89%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AB%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF\"><\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306b\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%83%A2%E3%83%87%E3%83%AB%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%90%E3%82%B9\"><\/span>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u3068\u306f\u3001\u300c\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u95a2\u4fc2\u300d\u300c\u4e3b\u306a\u6d3b\u52d5\u300d\u300c\u4e3b\u306a\u30ea\u30bd\u30fc\u30b9\u300d\u300c\u9867\u5ba2\u306b\u3082\u305f\u3089\u3059\u4fa1\u5024\u300d\u300c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u300d\u300c\u30c1\u30e3\u30f3\u30cd\u30eb\u300d\u300c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u300c\u30b3\u30b9\u30c8\u300d\u300c\u53ce\u5165\u306e\u6d41\u308c\u300d\u306e9\u3064\u306e\u8981\u7d20\u306b\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u306e\u7acb\u6848\u3001\u65b0\u898f\u4e8b\u696d\u306a\u3069\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/75b088cff42bcd5e2cfb3d86598fe9bf.png\" alt=\"\" width=\"602\" height=\"426\" class=\"alignnone size-full wp-image-23870\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/75b088cff42bcd5e2cfb3d86598fe9bf.png 602w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/75b088cff42bcd5e2cfb3d86598fe9bf-300x212.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/75b088cff42bcd5e2cfb3d86598fe9bf-600x426.png 600w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"TOWS\"><\/span>TOWS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TOWS\u306fSWOT\u5206\u6790\u306e\u8981\u7d20\u306e\u9806\u756a\u3092\u5909\u3048\u3066\u3001\u5916\u90e8\u74b0\u5883\u304b\u3089\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 SWOT\u5206\u6790\u304c\u5185\u90e8\u74b0\u5883\u304b\u3089\u5206\u6790\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001TOWS\u5206\u6790\u306f\u5916\u90e8\u74b0\u5883\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002 \u8003\u3048\u3066\u3044\u304f\u9806\u756a\u304c\u5909\u308f\u308b\u3060\u3051\u3067\u3082\u5206\u6790\u3067\u5f97\u3089\u308c\u308b\u7d50\u679c\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BC%81%E7%94%BB%E3%83%BB%E6%8F%90%E6%A1%88%E3%81%AE%E9%9A%9B%E3%81%AB%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF\"><\/span>\u4f01\u753b\u30fb\u63d0\u6848\u306e\u969b\u306b\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"STP\"><\/span>STP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\uff08Segmentation\uff09\u300d\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\uff08Targeting\uff09\u300d\u300c\u30dd\u30b8\u30b7\u30e7\u30f3\uff08Positioning\uff09\u300d\u306e3\u3064\u306b\u5206\u3051\u3066\u5206\u6790\u3057\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u57fa\u790e\u7684\u306a\u8003\u3048\u65b9\u3068\u3055\u308c\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e1\u3064\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4C\"><\/span>4C<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9867\u5ba2\u306e\u8996\u70b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u30fb\u8ab2\u984c\u7b49\u3092\u6574\u7406\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 \u5177\u4f53\u7684\u306a\u5546\u6750\u304c\u5b58\u5728\u3057\u306a\u3044\u30b5\u30fc\u30d3\u30b9\u3001\u8ab2\u984c\u306a\u3069\u3082\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/044bc7b3a8a5ea6a80bd3162e871cda1.png\" alt=\"\" width=\"1024\" height=\"397\" class=\"alignnone size-full wp-image-23871\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/044bc7b3a8a5ea6a80bd3162e871cda1.png 1024w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/044bc7b3a8a5ea6a80bd3162e871cda1-300x116.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/044bc7b3a8a5ea6a80bd3162e871cda1-768x298.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4P\"><\/span>4P<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>4C\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u306e\u8996\u70b9\u3067\u306f\u306a\u304f\u81ea\u793e\uff08\u4f01\u696d\uff09\u306e\u8996\u70b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u30fb\u8ab2\u984c\u7b49\u3092\u6574\u7406\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/ea2da8cdfc1eb868db57391373a977ce.png\" alt=\"\" width=\"1024\" height=\"398\" class=\"alignnone size-full wp-image-23872\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/ea2da8cdfc1eb868db57391373a977ce.png 1024w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/ea2da8cdfc1eb868db57391373a977ce-300x117.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/ea2da8cdfc1eb868db57391373a977ce-768x299.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <br \/>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u7279\u5fb4\u3001\u8ab2\u984c\u7b49\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AIDMA\"><\/span>AIDMA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AIDMA\u3068\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u5fc3\u7406\u306e\u5909\u5316\u3092 Attention\uff08\u6ce8\u610f\uff09\u2192 Interest\uff08\u95a2\u5fc3\uff09\u2192 Desire\uff08\u6b32\u6c42\uff09\u2192 Memory\uff08\u8a18\u61b6\uff09\u2192 Action\uff08\u884c\u52d5\uff09\u3068\u3044\u30465\u6bb5\u968e\u306b\u5206\u3051\u305f\u5fc3\u7406\u30e2\u30c7\u30eb\u3067\u3059\u3002 \u5404\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u306b\u3042\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u691c\u8a0e\u3001\u7acb\u6848\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AISAS\"><\/span>AISAS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AISAS\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u9867\u5ba2\u306e\u8cfc\u8cb7\u5fc3\u7406\u306e\u5909\u5316\u3092 Attention\uff08\u6ce8\u610f\uff09\u2192 Interest\uff08\u95a2\u5fc3\uff09\u2192 Search\uff08\u691c\u7d22\uff09\u2192 Action\uff08\u884c\u52d5\uff09\u2192 Share\uff08\u5171\u6709\uff09 \u3068\u3044\u30465\u6bb5\u968e\u306b\u5206\u3051\u305f\u5fc3\u7406\u30e2\u30c7\u30eb\u3067\u3059\u3002 AIDMA\u540c\u69d8\u5404\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u306b\u3042\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u691c\u8a0e\u3001\u7acb\u6848\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001AIDMA\u3068\u306e\u9055\u3044\u306f\u300c\u884c\u52d5\u300d\u3059\u308b\u524d\u306e\u300c\u691c\u7d22\u300d\u3001SNS\u306e\u666e\u53ca\u3067\u306e\u5546\u54c1\u306e\u300c\u5171\u6709\u300d\u304c\u52a0\u308f\u3063\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A8%88%E7%94%BB%E3%82%92%E5%AE%9F%E8%A1%8C%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF\"><\/span>\u8a08\u753b\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"PDCA\"><\/span>PDCA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PDCA\u306f\u3001Plan\uff08\u8a08\u753b\uff09\u3001Do\uff08\u5b9f\u884c\uff09\u3001Check\uff08\u8a55\u4fa1\uff09\u3001Action\uff08 \u6539\u5584\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u304c\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002 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srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/9e57291bd5ca36a74e2fff7243a8c787.png 795w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/9e57291bd5ca36a74e2fff7243a8c787-300x275.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/9e57291bd5ca36a74e2fff7243a8c787-768x704.png 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/7f89604352aaebcbb0cb36e3ef67d25b.png\" alt=\"\" width=\"797\" height=\"701\" class=\"alignnone size-full wp-image-23874\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/7f89604352aaebcbb0cb36e3ef67d25b.png 797w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/7f89604352aaebcbb0cb36e3ef67d25b-300x264.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/7f89604352aaebcbb0cb36e3ef67d25b-768x675.png 768w\" sizes=\"auto, (max-width: 797px) 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