{"id":16523,"date":"2019-06-06T09:30:49","date_gmt":"2019-06-06T00:30:49","guid":{"rendered":"https:\/\/ppc-master.jp\/labo\/?p=16523"},"modified":"2023-12-28T10:28:45","modified_gmt":"2023-12-28T01:28:45","slug":"ulssas","status":"publish","type":"post","link":"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html","title":{"rendered":"ULSSAS(\u30a6\u30eb\u30b5\u30b9)\u3068\u306f\uff1f\u65b0\u305f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"<p><strong>ULSSAS(\u30a6\u30eb\u30b5\u30b9)\u3068\u306fSNS\u6642\u4ee3\u306b\u304a\u3051\u308b\u65b0\u3057\u3044\u8cfc\u8cb7\u884c\u52d5\u30d7\u30ed\u30bb\u30b9<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>ULSSAS\u3067\u306f<strong>SNS\u3067\u306eUGC\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u91cd\u8981\u8996<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<br \/><span style=\"font-size: 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class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E4%BC%81%E6%A5%AD%E3%81%AESNS%E6%B4%BB%E7%94%A8%E7%8A%B6%E6%B3%81\" >\u4f01\u696d\u306eSNS\u6d3b\u7528\u72b6\u6cc1<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E7%8F%BE%E7%8A%B6\" >\u73fe\u72b6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E7%90%86%E6%83%B3\" >\u7406\u60f3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E9%87%8D%E8%A6%81%E3%81%AA%E3%81%AE%E3%81%AFUGC\" >\u91cd\u8981\u306a\u306e\u306fUGC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E4%BB%96%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%82%A1%E3%83%8D%E3%83%AB%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%83%A2%E3%83%87%E3%83%AB%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" >\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb(\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb)\u3068\u306e\u9055\u3044<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#ULSSAS%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" >ULSSAS\u3068\u306e\u9055\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#AIDMA%E3%81%A8%E3%81%AF\" >AIDMA\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#AIDA%E3%81%A8%E3%81%AF\" >AIDA\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#AISAS%E3%81%A8%E3%81%AF\" >AISAS\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#VISAS%E3%81%A8%E3%81%AF\" >VISAS\u3068\u306f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#ULSSAS%E3%81%AE%E6%B4%BB%E7%94%A8%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\" >ULSSAS\u306e\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E5%89%8A%E6%B8%9B\" >\u5e83\u544a\u8cbb\u306e\u524a\u6e1b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E5%95%86%E5%93%81%E5%8A%9B%E3%81%AE%E5%BC%B7%E5%8C%96%E3%81%AB%E7%B9%8B%E3%81%92%E3%82%89%E3%82%8C%E3%82%8B%EF%BC%88%E5%95%86%E5%93%81%E3%81%AB%E3%82%B3%E3%82%B9%E3%83%88%E3%82%92%E5%89%B2%E3%81%8F%E3%81%93%E3%81%A8%E3%81%8C%E5%8F%AF%E8%83%BD%E3%81%AB%E3%81%AA%E3%82%8B%EF%BC%89\" >\u5546\u54c1\u529b\u306e\u5f37\u5316\u306b\u7e4b\u3052\u3089\u308c\u308b\uff08\u5546\u54c1\u306b\u30b3\u30b9\u30c8\u3092\u5272\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E5%95%86%E5%93%81%E4%BE%A1%E5%80%A4%E3%81%AE%E5%90%91%E4%B8%8A%EF%BC%9D%E9%A1%A7%E5%AE%A2%E6%BA%80%E8%B6%B3%E5%BA%A6%E5%90%91%E4%B8%8A\" >\u5546\u54c1\u4fa1\u5024\u306e\u5411\u4e0a\uff1d\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#ULSSAS%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B\" >ULSSAS\u30e2\u30c7\u30eb\u306e\u6210\u529f\u4e8b\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E3%82%AB%E3%83%A1%E3%83%A9%E3%82%92%E6%AD%A2%E3%82%81%E3%82%8B%E3%81%AA%EF%BC%81\" >\u30ab\u30e1\u30e9\u3092\u6b62\u3081\u308b\u306a\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E3%82%AC%E3%83%BC%E3%83%8A%E3%83%81%E3%83%A7%E3%82%B3%E3%83%AC%E3%83%BC%E3%83%88\" >\u30ac\u30fc\u30ca\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/ulssas.html\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"ULSSAS%E3%81%A8%E3%81%AF\"><\/span>ULSSAS\u3068\u306f<span 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loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/04\/image2.png\" alt=\"\" width=\"1280\" height=\"899\" class=\"aligncenter  wp-image-16554\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/04\/image2.png 1280w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/04\/image2-300x211.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/04\/image2-1024x719.png 1024w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/04\/image2-768x539.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/> \u753b\u50cf\u5f15\u7528\uff1a<a href=\"https:\/\/note.mu\/muroya\/n\/n32234cc95f2a\">SNS\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u300cULSSAS\uff08\u30a6\u30eb\u30b5\u30b9\uff09\u300d\u3068\u306f<\/a><\/p>\n<p>ULSSAS\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3070\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<div style=\"border: 1px solid #cccccc; padding: 10px; background: #ffffff;\"><strong>U\uff1aUGC\uff08\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\u30b3\u30f3\u30c6\u30f3\u30c4\uff09<br \/><\/strong> <strong>L\uff1aLike<\/strong> <br \/><strong>S\uff1aSearch1\uff08SNS\u691c\u7d22\uff09<\/strong> <br \/><strong>S\uff1aSearch2\uff08Google\/Yahoo!\u691c\u7d22\uff09<\/strong> <br \/><strong>A\uff1aAction\uff08\u8cfc\u8cb7\uff09<\/strong> <br \/><strong>S\uff1aSpread\uff08\u62e1\u6563\uff09<\/strong><\/div>\n<p>UGC(\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4)\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u304b\u3089\u2193<br \/><div class=\"cardlink\"><a href=\"https:\/\/ppc-master.jp\/labo\/2019\/03\/ugc_marketing.html\"><div class=\"cardlink_thumbnail\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/03\/001-1.png\" alt=\"\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u300cUGC\u300d\u3068\u306f\uff1f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\" width=\"120\" height=\"80\"><\/div><div class=\"cardlink_content\"><span class=\"cardlink_timestamp\">2019.03.28<\/span><div class=\"cardlink_title\">\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u300cUGC\u300d\u3068\u306f\uff1f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/div><div class=\"cardlink_excerpt\"><\/div><\/div><\/a><\/div><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ULSSAS%E3%81%AE%E6%B5%81%E3%82%8C\"><\/span>ULSSAS\u306e\u6d41\u308c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ULSSAS\u30e2\u30c7\u30eb\u3067\u306f\u5177\u4f53\u7684\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6d41\u308c\u304c\u7e70\u308a\u8fd4\u3055\u308c\u3066\u3044\u304f\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<div style=\"border: 1px solid #cccccc; padding: 10px; background: #ffffff;\"><strong>\u4f8b\uff09 <br \/>\u300c\u3053\u306e\u5546\u54c1\u826f\u304b\u3063\u305f\uff01\u300d\u300c\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u4fbf\u5229\u3060\u304b\u3089\u30aa\u30b9\u30b9\u30e1\u300d<br \/><\/strong> <strong>\u2193<\/strong> <br \/><strong>\u30d5\u30a9\u30ed\u30ef\u30fc\u3084\u6295\u7a3f\u3092\u898b\u305f\u4eba\u304c\u300c\u3044\u3044\u306d\uff01\u300d\u3092\u3059\u308b\uff08Like)<br \/><\/strong> <strong>\u2193<\/strong> <br \/><strong>\u300c\u3044\u3044\u306d\uff01\u300d\u3057\u305f\u4eba\u304c\u5546\u54c1\u540d\u30fb\u30b5\u30fc\u30d3\u30b9\u540d\u3092SNS\u691c\u7d22\u3067\u691c\u7d22(Search1)<br \/><\/strong> <strong>\u2193<\/strong> <br \/><strong>\u3055\u3089\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u3082\u691c\u7d22(Search2)<br \/><\/strong> <strong>\u2193<\/strong> <br \/><strong>\u8cfc\u5165(Action)<br \/><\/strong> <strong>\u2193<\/strong> <br \/><strong>\u4eca\u5ea6\u306f\u8cfc\u5165\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u306e\u6295\u7a3f\u3092\u30b7\u30a7\u30a2\u30fb\u62e1\u6563\u3059\u308b(Spread)<\/strong><\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u73fe\u4ee3\u3067\u306f\u3001\u4e00\u5ea6\u826f\u8cea\u306aUGC\u304c\u767a\u751f\u3059\u308c\u3070\u3001\u305d\u306e\u5f8c\u306f\u81ea\u7136\u3068\u4e0a\u8a18\u306e\u6d41\u308c\u304c\u7e70\u308a\u8fd4\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>UGC\u3092\u6d3b\u7528\u3068\u3044\u3046\u3068\u3001SNS\u5e83\u544a\u3092\u904b\u7528\u3057\u305f\u308aSNS\u4e0a\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3068\u601d\u3046\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u308c\u306f\u307e\u305f\u5225\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>ULSSAS\u306e\u5834\u5408\u3001UGC\u3068\u62e1\u6563\u884c\u52d5\u304c\u639b\u3051\u5408\u308f\u3055\u308a\u3001<strong>\u81ea\u52d5\u3067\u3069\u3093\u3069\u3093\u5e83\u304c\u3063\u3066\u3044\u304f\u72b6\u614b\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p>\u305d\u306e\u305f\u3081ULSSAS\u306e\u6642\u4ee3\u3067\u306f\u3001<strong>\u307e\u305a\u306f\u826f\u8cea\u306a\u60c5\u5831\u3092\u62e1\u6563\u3057\u3066\u304f\u308c\u308b\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u7372\u5f97\u3068\u3001\u30b7\u30a7\u30a2\u304c\u3055\u308c\u3084\u3059\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/strong><\/p>\n<p>\u3053\u306e2\u3064\u304c\u63c3\u3048\u3070\u6b21\u7b2c\u3068UGC\u3068\u62e1\u6563\u884c\u52d5\u306e\u5faa\u74b0\u304c\u8d77\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>SNS\u691c\u7d22\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u304b\u3089\u2193 <br \/><div class=\"cardlink\"><a href=\"https:\/\/ppc-master.jp\/labo\/2019\/01\/sns_retrieval.html\"><div class=\"cardlink_thumbnail\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/01\/sns_retrieval-1.jpg\" alt=\"SNS\u691c\u7d22\u3068\u306f\uff1fGoogle\u3084Yahoo!\u3092\u4f7f\u308f\u306a\u3044\u82e5\u8005\u306e\u691c\u7d22\u884c\u52d5\u3092\u5fb9\u5e95\u89e3\u8aac\" width=\"120\" height=\"80\"><\/div><div class=\"cardlink_content\"><span class=\"cardlink_timestamp\">\u66f4\u65b0\u65e5\uff1a2024.08.29<\/span><div class=\"cardlink_title\">SNS\u691c\u7d22\u3068\u306f\uff1fGoogle\u3084Yahoo!\u3092\u4f7f\u308f\u306a\u3044\u82e5\u8005\u306e\u691c\u7d22\u884c\u52d5\u3092\u5fb9\u5e95\u89e3\u8aac<\/div><div class=\"cardlink_excerpt\"><\/div><\/div><\/a><\/div><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BC%81%E6%A5%AD%E3%81%AESNS%E6%B4%BB%E7%94%A8%E7%8A%B6%E6%B3%81\"><\/span>\u4f01\u696d\u306eSNS\u6d3b\u7528\u72b6\u6cc1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_SNS-e1703245770126.jpg\" alt=\"ULSSAS_SNS\" width=\"1220\" height=\"618\" class=\"alignnone wp-image-38871 size-full\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_SNS-e1703245770126.jpg 1220w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_SNS-e1703245770126-300x152.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_SNS-e1703245770126-1024x519.jpg 1024w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_SNS-e1703245770126-768x389.jpg 768w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%8F%BE%E7%8A%B6\"><\/span>\u73fe\u72b6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u73fe\u5728\u306e\u4f01\u696d\u304c\u6240\u6709\u3059\u308bSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u76ee\u7684\u3068\u8a00\u3048\u3070\u3001\u300c<strong>\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068<\/strong>\u300d\u300c<strong>\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u5897\u52a0\u300d<\/strong>\u306a\u3069\u60c5\u5831\u767a\u4fe1\u304c\u4e3b\u3067\u3001\u60c5\u5831\u767a\u4fe1\u3059\u308b\u3053\u3068\u3060\u3051\u3067\u6e80\u8db3\u3057\u3066\u3044\u305f\u308a\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306e\u5897\u6e1b\u3070\u304b\u308a\u3092\u6c17\u306b\u3057\u305f\u308a\u3068\u3044\u3046\u4e8b\u614b\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%90%86%E6%83%B3\"><\/span>\u7406\u60f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u3057\u304b\u3057\u3001ULSSAS\u3067\u8003\u3048\u308b\u3068<strong>\u672c\u5f53\u306b\u91cd\u8981\u306a\u306e\u306f\u300c1\u3064\u306e\u6295\u7a3f\u306b\u5bfe\u3057\u3001\u4f55\u4eba\u306e\u30e6\u30fc\u30b6\u304c\u305d\u306e\u4f01\u696d\u306b\u3064\u3044\u3066\u6295\u7a3f\u3057\u305f\u304b\u30fb\u8208\u5473\u3092\u3082\u3063\u305f\u304b\u300d<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u60c5\u5831\u3092\u767a\u4fe1\u3057\u7d9a\u3051\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u5897\u52a0\u3060\u3051\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u3066\u3082\u3001\u62e1\u6563\u52b9\u679c\u306f\u671f\u5f85\u51fa\u6765\u307e\u305b\u3093\u3002<\/p>\n<p>\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u591a\u3044\u3060\u3051\u3067\u306f\u3001\u6295\u7a3f\u3092\u76ee\u306b\u3057\u305f\u3068\u3057\u3066\u3082\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3055\u305a\u3001\u898b\u6d41\u304c\u3057\u3066\u3057\u307e\u3046\u4eba\u3070\u304b\u308a\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3046\u3059\u308b\u30681\u3064\u306e\u6295\u7a3f\u306b\u3088\u308b\u60c5\u5831\u306e\u5e83\u304c\u308a\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u3084\u305f\u307e\u305f\u307e\u898b\u304b\u3051\u305f\u4eba\u306b\u9650\u3089\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001<strong>\u5358\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u306e\u3067\u306f\u306a\u304f\u3001\u30ea\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3057\u3066\u304f\u308c\u308b\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p>\u30ea\u30c4\u30a4\u30fc\u30c8(RT)\u3092\u3057\u3066\u304f\u308c\u305f\u308a\u3001\u6295\u7a3f\u306b\u5bfe\u3059\u308b\u611f\u60f3\u3092\u8ff0\u3079\u3066\u304f\u308c\u308b\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u3088\u3046\u306a\u30ea\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3078\u60c5\u5831\u3092\u62e1\u6563\u3067\u304d\u3001\u307e\u305f\u6295\u7a3f\u306b\u3064\u3044\u3066\u8a00\u53ca\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u305d\u306e\u4f01\u696d\u306b\u5bfe\u3059\u308b\u8208\u5473\u5ea6\u3084\u30fb\u5f71\u97ff\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%87%8D%E8%A6%81%E3%81%AA%E3%81%AE%E3%81%AFUGC\"><\/span>\u91cd\u8981\u306a\u306e\u306fUGC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>ULSSAS\u3092\u56de\u3057\u3066\u3044\u304f\u4e0a\u3067\u6700\u3082\u91cd\u8981\u306a\u306e\u306fUGC\u3067\u3059\u3002<\/strong><\/p>\n<p>UGC\u304c\u767a\u751f\u3057\u306a\u3044\u9650\u308a\u3001ULSSAS\u306f\u56de\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u597d\u307f\u305d\u3046\u306a\u5199\u771f\u3092\u7528\u610f\u3057\u305f\u308a\u3001\u30c4\u30a4\u30fc\u30c8\u3092\u884c\u3046\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p><strong>\u6295\u7a3f\u3092\u304d\u3063\u304b\u3051\u306bUGC\u304c\u767a\u751f\u3059\u308c\u3070\u3001\u305d\u306e\u5f8c\u306f\u81ea\u52d5\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u304c\u9023\u9396\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/strong><\/p>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u305f\u3060\u63b2\u8f09\u3068\u3044\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u3044\u304b\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u62e1\u6563\u3057\u305f\u304f\u306a\u308b\u304b\u3001\u611f\u60f3\u3092\u8ff0\u3079\u305f\u304f\u306a\u308b\u304b\u3068\u3044\u3046\u70b9\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u904b\u7528\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u5f53\u7136\u3067\u3059\u304c\u3001\u6295\u7a3f\u306b\u6ce8\u610f\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u307e\u305a\u5927\u524d\u63d0\u3068\u3057\u3066UGC\u3092\u767a\u751f\u3055\u305b\u308b\u305f\u3081\u306b\u3082\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u512a\u826f\u3067\u3042\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>UGC(\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4)\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u304b\u3089\u2193 <div class=\"cardlink\"><a href=\"https:\/\/ppc-master.jp\/labo\/2019\/03\/ugc_marketing.html\"><div class=\"cardlink_thumbnail\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/03\/001-1.png\" alt=\"\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u300cUGC\u300d\u3068\u306f\uff1f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\" width=\"120\" height=\"80\"><\/div><div class=\"cardlink_content\"><span class=\"cardlink_timestamp\">2019.03.28<\/span><div class=\"cardlink_title\">\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u300cUGC\u300d\u3068\u306f\uff1f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/div><div class=\"cardlink_excerpt\"><\/div><\/div><\/a><\/div><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%96%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%95%E3%82%A1%E3%83%8D%E3%83%AB%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%83%A2%E3%83%87%E3%83%AB%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span>\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb(\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb)\u3068\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"ULSSAS%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span><strong>ULSSAS\u3068\u306e\u9055\u3044<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ULSSAS\u4ee5\u524d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb(\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb)\u3068\u3057\u3066\u306fAIDMA\u3001AIDA\u3001AISAS\u3001VISAS\u306a\u3069\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3089\u5f93\u6765\u306e\u30e2\u30c7\u30eb\u3068ULSSAS\u306e\u9055\u3044\u306f\u300c\u69cb\u9020\u300d\u306e\u90e8\u5206\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>AIDMA\u3084AISAS\u306f\u30d5\u30a1\u30cd\u30eb\u578b(\u9006\u4e09\u89d2\u5f62)\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001ULSSAS\u306f\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u578b(\u5f3e\u307f\u8eca)\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_difference-e1703245828165.png\" alt=\"ULSSAS_difference\" width=\"1220\" height=\"677\" class=\"alignnone wp-image-38872 size-full\" \/><\/p>\n<p>\u30d5\u30a1\u30cd\u30eb\u578b\u306e\u5834\u5408\u306f\u30b9\u30c6\u30c3\u30d7\u304c\u9032\u3080\u306b\u9023\u308c\u3066\u4e0a\u304b\u3089\u4e0b\u306b\u9032\u3093\u3067\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u5c64\u90e8\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u3001\u6bcd\u6570\u3092\u5897\u3084\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001ULSSAS\u306e\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u578b\u306e\u5834\u5408\u306f\u3001UGC\u3068\u3057\u3066\u751f\u307e\u308c\u305f\u6295\u7a3f\u304cSNS\u3067\u62e1\u6563\u3055\u308c\u308b\u3053\u3068\u3067\u81ea\u7136\u3068\u5186\u3092\u63cf\u304f\u3088\u3046\u306b\u3050\u308b\u3050\u308b\u3068\u56de\u308b\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 95px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 15.5064%; height: 24px;\"><\/td>\n<td style=\"width: 17.827%; height: 24px; text-align: center;\"><span style=\"font-size: 20px;\"><strong>ULSSAS<\/strong><\/span><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><span style=\"font-size: 20px;\"><strong>AIDMA<\/strong><\/span><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><span style=\"font-size: 20px;\"><strong>AIDA<\/strong><\/span><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><span style=\"font-size: 20px;\"><strong>AISAS<\/strong><\/span><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><span style=\"font-size: 20px;\"><strong>VISAS<\/strong><\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 15.5064%; height: 24px; text-align: center;\"><span style=\"font-size: 20px;\"><strong>Step<\/strong><\/span><\/td>\n<td style=\"width: 17.827%; height: 24px; text-align: center;\"><strong>\u8a8d\u77e5<br \/>(\u6295\u7a3f\u30fb\u5e83\u544a)<\/strong><br \/><strong>\u2193<\/strong><br \/><strong>\u3044\u3044\u306d<\/strong><br \/><strong>\u2193<\/strong><br \/><strong>Search1\u30fb2<\/strong><br \/><strong>\u2193<\/strong><br \/><strong>\u8cfc\u8cb7<\/strong><br \/><strong>\u2193<\/strong><br \/><strong>\u62e1\u6563<\/strong><br \/><strong>\u2193<\/strong><br \/><strong>\u3044\u3044\u306d\u306b\u623b\u308b<\/strong><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><b>\u6ce8\u76ee<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u95a2\u5fc3<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u6b32\u6c42<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u8a18\u61b6<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u884c\u52d5<\/b><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><b>\u6ce8\u76ee<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u95a2\u5fc3<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u6b32\u6c42<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u884c\u52d5<\/b><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><b>\u6ce8\u76ee<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u95a2\u5fc3<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u691c\u7d22<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u884c\u52d5<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u5171\u6709<\/b><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><b>\u53e3\u30b3\u30df<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u5f71\u97ff<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u5171\u611f<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u884c\u52d5<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u2193<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u5171\u6709<\/b><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 15.5064%; height: 24px; text-align: center;\"><span style=\"font-size: 20px;\"><strong>\u63a5\u89e6\u70b9<\/strong><\/span><\/td>\n<td style=\"width: 17.827%; height: 24px; text-align: center;\"><b>SNS<br \/>(\u6295\u7a3f\u30fb\u5e83\u544a)<\/b><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><b>CM<br \/>\u30ab\u30bf\u30ed\u30b0<br \/>\u30c1\u30e9\u30b7<br \/>(\u5e83\u544a)<\/b><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><b>CM<br \/>\u30ab\u30bf\u30ed\u30b0<br \/>\u30c1\u30e9\u30b7<br \/>(\u5e83\u544a)<\/b><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><b>Web\u5e83\u544a<\/b><\/td>\n<td style=\"width: 16.6667%; height: 24px; text-align: center;\"><b>\u53e3\u30b3\u30df<br \/>Web\/SNS<\/b><\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 15.5064%; height: 23px; text-align: center;\"><span style=\"font-size: 20px;\"><strong>\u6b74\u53f2<\/strong><\/span><\/td>\n<td style=\"width: 17.827%; height: 23px; text-align: center;\"><strong>2020\u5e74\u9803<\/strong><\/td>\n<td style=\"width: 16.6667%; height: 23px; text-align: center;\"><b>1920\u5e74\u9803<\/b><\/td>\n<td style=\"width: 16.6667%; height: 23px; text-align: center;\"><b>1920\u5e74\u9803<\/b><\/td>\n<td style=\"width: 16.6667%; height: 23px; text-align: center;\"><b>2005\u5e74\u9803<\/b><\/td>\n<td style=\"width: 16.6667%; height: 23px; text-align: center;\"><b>2010\u5e74\u9803<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"AIDMA%E3%81%A8%E3%81%AF\"><\/span><strong>AIDMA\u3068\u306f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AIDMA\u306f\u30d5\u30a1\u30cd\u30eb\u578b(\u9006\u4e09\u89d2\u5f62)\u306e\u8cfc\u8cb7\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>AIDMA\u306f\u4ee5\u4e0b\u306e\u6587\u5b57\u306e\u982d\u6587\u5b57\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><span style=\"font-size: 20px;\"><strong>Attention\uff1a\u6ce8\u76ee<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Interest\uff1a\u95a2\u5fc3<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Desire\uff1a\u6b32\u6c42<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Memory\uff1a\u8a18\u61b6<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Action\uff1a\u884c\u52d5<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>AIDMA\u306f\u6bd4\u8f03\u7684\u30b4\u30fc\u30eb\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u304f\u3001\u5fc5\u8981\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u8a2a\u308c\u305f\u6642\u306b\u884c\u52d5\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u60f3\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AIDA%E3%81%A8%E3%81%AF\"><\/span>AIDA\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AIDA\u306fAIDMA\u540c\u69d8\u306b\u30d5\u30a1\u30cd\u30eb\u578b(\u9006\u4e09\u89d2\u5f62)\u306e\u8cfc\u8cb7\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>AIDA\u306f\u4ee5\u4e0b\u306e\u6587\u5b57\u306e\u982d\u6587\u5b57\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span style=\"font-size: 20px;\"><strong>Attention\uff1a\u6ce8\u76ee<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Interest\uff1a\u95a2\u5fc3<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Desire\uff1a\u6b32\u6c42<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Action\uff1a\u884c\u52d5<\/strong><\/span><\/p>\n<p>AIDA\u306fAIDMA\u3068\u6bd4\u8f03\u3057\u3066\u30b4\u30fc\u30eb\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u77ed\u304f\u3001\u300c\u4eca\u3059\u3050\u300d\u306e\u3088\u3046\u306b\u77ed\u671f\u9593\u3067\u884c\u52d5\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u60f3\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AISAS%E3%81%A8%E3%81%AF\"><\/span>AISAS\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AISAS\u3082\u30d5\u30a1\u30cd\u30eb\u578b(\u9006\u4e09\u89d2\u5f62)\u306e\u8cfc\u8cb7\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>AISAS\u306f\u4ee5\u4e0b\u306e\u6587\u5b57\u306e\u982d\u6587\u5b57\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span style=\"font-size: 20px;\"><strong>Attention\uff1a\u6ce8\u76ee<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Interest\uff1a\u95a2\u5fc3<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Search\uff1a\u691c\u7d22<\/strong><\/span><br \/><strong><span style=\"font-size: 20px;\">Action\uff1a\u884c\u52d5<\/span><br \/><span style=\"font-size: 20px;\">Share\uff1a\u5171\u6709<\/span><\/strong><\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306b\u6ce8\u76ee\u30fb\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3063\u305f\u5f8c\u3001\u691c\u7d22\u3057\u884c\u52d5\u306b\u79fb\u3057\u3066\u3082\u3089\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u4ed6\u306e\u4eba\u3078\u53e3\u30b3\u30df\u3084\u6295\u7a3f\u3092\u901a\u3057\u3066\u5171\u6709\u3059\u308b\u3053\u3068\u307e\u3067\u3092\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"VISAS%E3%81%A8%E3%81%AF\"><\/span>VISAS\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>VISAS\u306f\u4ee5\u4e0b\u306e\u6587\u5b57\u306e\u982d\u6587\u5b57\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span style=\"font-size: 20px;\"><strong>Viral\uff1a\u53e3\u30b3\u30df<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Influence\uff1a\u5f71\u97ff<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Sympathy\uff1a\u5171\u611f<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Action\uff1a\u884c\u52d5<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>Share\uff1a\u5171\u6709<\/strong><\/span><\/p>\n<p>SNS\u304c\u666e\u53ca\u3059\u308b\u306a\u304b\u3067\u751f\u307e\u308c\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n<p>SNS\u306a\u3069\u3067\u307f\u304b\u3051\u308b\u53e3\u30b3\u30df\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u5f71\u97ff\u3092\u53d7\u3051\u3066\u884c\u52d5\u3001\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u60f3\u5b9a\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>VISAS\u306f\u5f93\u6765\u306e\u30e2\u30c7\u30eb\u3068\u6bd4\u3079\u3066\u3001\u3088\u308a\u8eab\u8fd1\u306a\u4eba\u304b\u3089\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u884c\u52d5\u3092\u8d77\u3053\u3059\u30e2\u30c7\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ULSSAS%E3%81%AE%E6%B4%BB%E7%94%A8%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>ULSSAS\u306e\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ULSSAS\u306e\u6d3b\u7528\u306b\u306f\u5927\u304d\u304f3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><span style=\"font-size: 20px;\"><strong>\u2460\u5e83\u544a\u8cbb\u306e\u524a\u6e1b<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>\u2461\u5546\u54c1\u529b\u306e\u5f37\u5316<\/strong><\/span><br \/><span style=\"font-size: 20px;\"><strong>\u2462\u5546\u54c1\u4fa1\u5024\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E5%89%8A%E6%B8%9B\"><\/span><strong>\u5e83\u544a\u8cbb\u306e\u524a\u6e1b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u8eab\u306e\u624b\u3067\u62e1\u6563\u3057\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u5e83\u544a\u8cbb\u3092\u304b\u3051\u306a\u304f\u3066\u3088\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u591a\u984d\u306e\u5e83\u544a\u8cbb\u3092\u304b\u3051\u3066\u3044\u308b\u4f01\u696d\u306a\u3089\u3001\u30b3\u30b9\u30c8\u306e\u5927\u5e45\u30ab\u30c3\u30c8\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%95%86%E5%93%81%E5%8A%9B%E3%81%AE%E5%BC%B7%E5%8C%96%E3%81%AB%E7%B9%8B%E3%81%92%E3%82%89%E3%82%8C%E3%82%8B%EF%BC%88%E5%95%86%E5%93%81%E3%81%AB%E3%82%B3%E3%82%B9%E3%83%88%E3%82%92%E5%89%B2%E3%81%8F%E3%81%93%E3%81%A8%E3%81%8C%E5%8F%AF%E8%83%BD%E3%81%AB%E3%81%AA%E3%82%8B%EF%BC%89\"><\/span><strong>\u5546\u54c1\u529b\u306e\u5f37\u5316\u306b\u7e4b\u3052\u3089\u308c\u308b\uff08\u5546\u54c1\u306b\u30b3\u30b9\u30c8\u3092\u5272\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u524a\u6e1b\u51fa\u6765\u305f\u5e83\u544a\u8cbb\u3092\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u8cbb\u306b\u5f53\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%95%86%E5%93%81%E4%BE%A1%E5%80%A4%E3%81%AE%E5%90%91%E4%B8%8A%EF%BC%9D%E9%A1%A7%E5%AE%A2%E6%BA%80%E8%B6%B3%E5%BA%A6%E5%90%91%E4%B8%8A\"><\/span><strong>\u5546\u54c1\u4fa1\u5024\u306e\u5411\u4e0a\uff1d\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u304c\u4e0a\u304c\u308b\u3053\u3068\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u3082\u6bd4\u4f8b\u3057\u3066\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u4e0a\u304c\u308c\u3070\u3001UGC\u306e\u6d3b\u7528\u306e\u5e45\u3082\u5e83\u304c\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u62e1\u6563\u3092\u671f\u5f85\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306bULSSAS\u3092\u610f\u8b58\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4e00\u65b9\u7684\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5ba3\u4f1d\u3059\u308b\u72b6\u6cc1\u304b\u3089\u3001\u5546\u54c1\u306e\u4fa1\u5024\u3092\u4e0a\u3052\u308b\u3053\u3068\u306b\u96c6\u4e2d\u51fa\u6765\u308b\u74b0\u5883\u3078\u3068\u5909\u5316\u3057\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u304c\u597d\u610f\u7684\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u624b\u306b\u3057\u3066\u62e1\u6563\u3057\u3066\u304f\u308c\u308b\u3068\u3044\u3046\u7406\u60f3\u306e\u72b6\u6cc1\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ULSSAS%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B\"><\/span>ULSSAS\u30e2\u30c7\u30eb\u306e\u6210\u529f\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_Jirei-e1703245884954.jpg\" alt=\"ULSSAS_Jirei\" width=\"1220\" height=\"577\" class=\"alignnone wp-image-38873 size-full\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_Jirei-e1703245884954.jpg 1220w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_Jirei-e1703245884954-300x142.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_Jirei-e1703245884954-1024x484.jpg 1024w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2023\/12\/ULSSAS_Jirei-e1703245884954-768x363.jpg 768w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\" \/><\/p>\n<p>\u5b9f\u969b\u306bULSSAS\u30e2\u30c7\u30eb\u3067\u6210\u529f\u3057\u305f\u4e8b\u4f8b\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%83%A1%E3%83%A9%E3%82%92%E6%AD%A2%E3%82%81%E3%82%8B%E3%81%AA%EF%BC%81\"><\/span>\u30ab\u30e1\u30e9\u3092\u6b62\u3081\u308b\u306a\uff01<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>2017\u5e74\u306b\u516c\u958b\u3055\u308c\u305f\u30a4\u30f3\u30c7\u30a3\u30fc\u30ba\u6620\u753b\u300c\u30ab\u30e1\u30e9\u3092\u6b62\u3081\u308b\u306a\uff01\u300d\u306fULSSAS\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u305f\u3068\u3053\u308d\u3001\u4e88\u7b97300\u4e07\u5186\u306e\u6620\u753b\u3067\u8208\u884c\u53ce\u516530\u5104\u5186\u4ee5\u4e0a\u306e\u5927\u30d2\u30c3\u30c8\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30a4\u30f3\u30c7\u30a3\u30fc\u30ba\u6620\u753b\u306a\u304c\u3089\u306b\u7206\u767a\u7684\u4eba\u6c17\u3092\u751f\u307f\u51fa\u305b\u305f\u306e\u306fSNS\u306e\u53e3\u30b3\u30df\u304c\u5927\u304d\u306a\u52b9\u679c\u3092\u63e1\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5f71\u97ff\u529b\u306e\u9ad8\u3044\u8457\u540d\u4eba\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304cSNS\u306a\u3069\u3092\u901a\u3057\u3066\u53e3\u30b3\u30df\u3092\u6295\u7a3f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001SNS\u306b\u6295\u7a3f\u3055\u308c\u308b\u5185\u5bb9\u3082\u30cd\u30bf\u30d0\u30ec\u3092\u542b\u307e\u306a\u3044\u300c\u3053\u306e\u6620\u753b\u3059\u3054\u3044\uff01\u300d\u3084\u300c\u3068\u308a\u3042\u3048\u305a\u6620\u753b\u9928\u3067\u898b\u3066\uff01\u300d\u306a\u3069\u306e\u610f\u5473\u6df1\u306a\u6295\u7a3f\u306b\u3088\u308a\u8a71\u984c\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u53e3\u30b3\u30df\u306b\u3088\u3063\u3066\u8a71\u984c\u304c\u3055\u3089\u306a\u308b\u8a71\u984c\u3092\u751f\u307f\u51fa\u3057\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u4fc3\u9032\u3055\u305b\u3001ULSSAS\u30e2\u30c7\u30eb\u306e\u30b5\u30a4\u30af\u30eb\u304c\u56de\u3063\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%AC%E3%83%BC%E3%83%8A%E3%83%81%E3%83%A7%E3%82%B3%E3%83%AC%E3%83%BC%E3%83%88\"><\/span>\u30ac\u30fc\u30ca\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u682a\u5f0f\u4f1a\u793e\u30ed\u30c3\u30c6\u306fInstagram\u3092\u4f7f\u3063\u3066\u300c\uff03\u624b\u4f5c\u308a\u30c1\u30e7\u30b3\u30ac\u30fc\u30ca\u300d\u3068\u3044\u3046\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a73\u7d30\u306f\u30ed\u30c3\u30c6\u3092\u4f7f\u3063\u305f\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306e\u5199\u771f\u306b\u300c\uff03\u624b\u4f5c\u308a\u30c1\u30e7\u30b3\u30ac\u30fc\u30ca\u300d\u3068\u3064\u3051\u3066\u6295\u7a3f\u3067\u53c2\u52a0\u5b8c\u4e86\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u306e\u6295\u7a3f(\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8)\u3078\u306e\u300c\u3044\u3044\u306d\u300d\u306f887\u4ef6\u3067\u3057\u305f\u304c\u3001\u300c\uff03\u624b\u4f5c\u308a\u30c1\u30e7\u30b3\u30ac\u30fc\u30ca\u300d\u306e\u3064\u3044\u305f\u6295\u7a3f\u306f13,000\u4ef6\u4ee5\u4e0a\u96c6\u307e\u3063\u305f\u3068\u3044\u3046\u4f01\u696d\u306e\u767a\u4fe1\u529b\u3092UGC\u306b\u3088\u308b\u62e1\u6563\u529b\u304c\u4e0a\u56de\u308aULSSAS\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u6210\u529f\u3092\u53ce\u3081\u305f\u4f8b\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong><span style=\"font-size: 20px;\">\u30fbULSSAS(\u30a6\u30eb\u30b5\u30b9)\u3068\u306fSNS\u6642\u4ee3\u306b\u304a\u3051\u308b\u65b0\u3057\u3044\u8cfc\u8cb7\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3002<\/span><\/strong><br \/><strong><span style=\"font-size: 20px;\">\u30fbULSSAS\u3067\u306fSNS\u3067\u306eUGC\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u91cd\u8981\u8996\u3002<\/span><\/strong><br \/><strong><span style=\"font-size: 20px;\">\u30fbULSSAS\u306fUGC\u3068\u3057\u3066\u751f\u307e\u308c\u305f\u6295\u7a3f\u304cSNS\u3067\u62e1\u6563\u3055\u308c\u308b\u3053\u3068\u3067\u81ea\u7136\u3068\u5186\u3092\u63cf\u304f\u3088\u3046\u306b\u3050\u308b\u3050\u308b\u3068\u56de\u308b\u69cb\u9020\u3002<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u65b0\u3057\u3044\u884c\u52d5\u30fb\u8cfc\u8cb7\u30e2\u30c7\u30eb\u3067\u3042\u308bULSSAS\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<span><\/span><\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u3092\u767a\u5c55\u3055\u305b\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u304c\u91cd\u8981\uff01\u305d\u3046\u601d\u3063\u3066\u3044\u308b\u65b9\u304c\u5927\u534a\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u5e83\u544a\u306f\u5927\u4e8b\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u4eca\u307e\u3067\u306e\u5f62\u5f0f\u306b\u554f\u308f\u3089\u308c\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u6211\u3005\u3082\u904b\u7528\u65b9\u6cd5\u3092\u8003\u3048\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>UGC\u3092\u6d3b\u304b\u3057\u305fULSSAS\u3092\u6d3b\u7528\u3057\u3001\u3088\u308a\u826f\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u304d\u3063\u304b\u3051\u3092\u4f5c\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01\u00a0<\/p>\n<div 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