{"id":19377,"date":"2019-09-03T09:30:26","date_gmt":"2019-09-03T00:30:26","guid":{"rendered":"https:\/\/ppc-master.jp\/labo\/?p=19377"},"modified":"2019-09-03T09:33:25","modified_gmt":"2019-09-03T00:33:25","slug":"swot","status":"publish","type":"post","link":"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html","title":{"rendered":"SWOT\u5206\u6790\u3092\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"<p>\u58f2\u4e0a\u304c\u53f3\u80a9\u4e0a\u304c\u308a\u306e\u5546\u54c1\u3067\u3082\u305d\u3046\u3067\u306f\u306a\u3044\u5546\u54c1\u3067\u3082\u6539\u5584\u30fb\u62e1\u5927\u306e\u305f\u3081\u306b\u65e5\u3005PDCA\u3092\u56de\u3057\u3066\u3044\u307e\u3059\u3088\u306d\u3002<\/p>\n<p>PDCA\u3092\u56de\u3059\u969b\u3001\u5fc5\u305a\u4f55\u304b\u3057\u3089\u300c\u5206\u6790\u300d\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u6539\u5584\u65bd\u7b56\u3092\u56de\u3059\u305f\u3081\u306b\u5e83\u544a\u904b\u7528\u3092\u3057\u3066\u3044\u308c\u3070\u3001Google\u5e83\u544a\u306a\u3069\u306e\u5a92\u4f53\u306e\u7ba1\u7406\u753b\u9762\u306e\u60c5\u5831\u3092\u5206\u6790\u3059\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u3001\u7ba1\u7406\u753b\u9762\u3092\u98db\u3073\u8d8a\u3048\u30663C\u5206\u6790\u3092\u884c\u3044\u81ea\u793e\u5546\u54c1\u3060\u3051\u3067\u306f\u306a\u304f\u7af6\u5408\u306e\u5546\u54c1\u3084\u5e02\u5834\u5206\u6790\u307e\u3067\u884c\u3063\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u306f\u5206\u6790\u306e\u4e2d\u3067\u3082\u3001\u7279\u306b\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u5f37\u307f\u3084\u5f31\u307f\u3001\u8ab2\u984c\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cSWOT\u5206\u6790\u300d\u3092\u89e3\u8aac\u3092\u3057\u307e\u3059\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#SWOT%E5%88%86%E6%9E%90%E3%81%A8%E3%81%AF\" >SWOT\u5206\u6790\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#SWOT%E5%88%86%E6%9E%90%E3%81%AE%E4%BA%8B%E5%89%8D%E6%BA%96%E5%82%99\" >SWOT\u5206\u6790\u306e\u4e8b\u524d\u6e96\u5099<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#PEST%E5%88%86%E6%9E%90%E3%81%A8%E3%81%AF\" >PEST\u5206\u6790\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#3C%E5%88%86%E6%9E%90%E3%81%A8%E3%81%AF\" >3C\u5206\u6790\u3068\u306f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#SWOT%E5%88%86%E6%9E%90%E3%82%92%E8%A1%8C%E3%81%86%E9%9A%9B%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\" >SWOT\u5206\u6790\u3092\u884c\u3046\u969b\u306e\u6ce8\u610f\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#SWOT%E5%88%86%E6%9E%90%E3%81%AE%E5%88%86%E6%9E%90%E6%96%B9%E6%B3%95\" >SWOT\u5206\u6790\u306e\u5206\u6790\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#%E2%91%A0%E5%A4%96%E9%83%A8%E7%92%B0%E5%A2%83%E3%81%AE%E5%88%86%E6%9E%90\" >\u2460\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#%E2%91%A1%E5%86%85%E9%83%A8%E7%92%B0%E5%A2%83%E3%81%AE%E5%88%86%E6%9E%90\" >\u2461\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#%E3%82%AF%E3%83%AD%E3%82%B9SWOT%E5%88%86%E6%9E%90\" >\u30af\u30ed\u30b9SWOT\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#SWOT%E5%88%86%E6%9E%90%E3%81%AE%E6%B4%BB%E7%94%A8\" >SWOT\u5206\u6790\u306e\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ppc-master.jp\/labo\/2019\/09\/swot.html\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SWOT%E5%88%86%E6%9E%90%E3%81%A8%E3%81%AF\"><\/span>SWOT\u5206\u6790\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SWOT\u5206\u6790\u306e\u300cSWOT\u300d\u306e\u8aad\u307f\u65b9\u306f\u300c\u30b9\u30a6\u30a9\u30c3\u30c8\u300d\u3067\u3059\u3002 PDCA\u306a\u3069\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306b\u3053\u306eSWOT\u3082\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u306e\u982d\u6587\u5b57\u3092\u305d\u308c\u305e\u308c\u7d44\u307f\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u3059\u3002<\/p>\n<p>SWOT\u5206\u6790\u306f\u300c\u5f37\u307f\uff1aStrength\u300d\u300c\u5f31\u307f\uff1aWeakness\u300d\u300c\u6a5f\u4f1a\uff1aOpportunity\u300d\u300c\u8105\u5a01\uff1aThreat\u300d\u3053\u308c\u30894\u3064\u306e\u82f1\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u4e26\u3079\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306eSWOT\u5206\u6790\u306f\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u6a5f\u4f1a\u3084\u8ab2\u984c\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u969b\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u3092\u4f7f\u3046\u3053\u3068\u3067\u6a5f\u4f1a\u3084\u8ab2\u984c\u304c\u898b\u3048\u3066\u304f\u308b\u306e\u3067\u81ea\u305a\u3068\u4eca\u5f8c\u306e\u6226\u7565\u76ee\u6a19\u3092\u7acb\u3066\u308b\u6642\u306b\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SWOT%E5%88%86%E6%9E%90%E3%81%AE%E4%BA%8B%E5%89%8D%E6%BA%96%E5%82%99\"><\/span>SWOT\u5206\u6790\u306e\u4e8b\u524d\u6e96\u5099<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SWOT\u5206\u6790\u306f\u6d3b\u7528\u3067\u304d\u308c\u3070\u4eca\u307e\u3067\u898b\u843d\u3068\u3057\u3066\u3044\u305f\u8a34\u6c42\u3084\u65b9\u5411\u6027\u306e\u767a\u898b\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002 \u305d\u3057\u3066\u3001\u305d\u306e\u767a\u898b\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3078\u6d3b\u304b\u3057\u3066\u3044\u3051\u307e\u3059\u3002<\/p>\n<p>SWOT\u5206\u6790\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306a\u306e\u3067\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304f\u306e\u3067\u3059\u304c\u3001\u3044\u304d\u306a\u308a\u300cSWOT\u5206\u6790\u3092\u3084\u308b\u305e\uff01\uff01\u300d\u3068\u3044\u3063\u3066\u843d\u3068\u3057\u8fbc\u3081\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u306a\u305c\u306a\u3089\u3001\u601d\u3044\u3064\u3044\u305f\u9806\u3067SWOT\u5206\u6790\u306e\u8981\u7d20\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u3057\u307e\u3046\u3068\u504f\u308a\u304c\u51fa\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u504f\u308a\u3092\u6975\u529b\u51fa\u3055\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u4e8b\u524d\u6e96\u5099\u304c\u5fc5\u8981\u3067\u3059\u3002 SWOT\u5206\u6790\u306b\u95a2\u308f\u3089\u305a\u3001\u4e8b\u524d\u6e96\u5099\u304c\u66d6\u6627\u306a\u72b6\u614b\u3067\u884c\u3063\u3066\u306f\u3046\u307e\u304f\u3044\u304f\u3082\u306e\u3082\u3046\u307e\u304f\u3044\u304d\u307e\u305b\u3093\u3088\u306d\u3002<\/p>\n<p>\u3067\u306f\u3001\u4e8b\u524d\u6e96\u5099\u3068\u3057\u3066\u4f55\u3092\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u307e\u305a\u306f\u3058\u3081\u306bPEST\u5206\u6790\u30fb3C\u5206\u6790\u306a\u3069\u3067\u60c5\u5831\u53ce\u96c6\u3057\u3066\u304b\u3089SWOT\u5206\u6790\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u60c5\u5831\u53ce\u96c6\u3057\u3066\u304b\u3089\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u3067\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u8ab2\u984c\u306b\u3064\u3044\u3066\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u305d\u3057\u3066\u305d\u308c\u3089\u306f\u660e\u78ba\u306a\u6226\u7565\u76ee\u6a19\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6642\u3082\u3001\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u5e02\u5834\u7406\u89e3\u3068\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u7406\u89e3\u3069\u3061\u3089\u304b\u306b\u504f\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u5e02\u5834\u7406\u89e3\u3068\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u7406\u89e3\u3001\u3069\u3061\u3089\u304b\u4e00\u65b9\u306b\u504f\u3063\u3066\u3082\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u7acb\u3066\u3089\u308c\u307e\u305b\u3093\u3002 \u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u7406\u89e3\u306f\u30d0\u30c3\u30c1\u30ea\uff01\u306a\u306e\u306b\u5e02\u5834\u7406\u89e3\u304c\u3067\u304d\u3066\u3044\u306a\u3051\u308c\u3070\u9069\u5207\u306a\u5834\u6240\u3067\u9069\u5207\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3088\u306d\u3002<\/p>\n<p>\u3060\u304b\u3089\u3053\u305d\u3001SWOT\u5206\u6790\u524d\u306e\u5e02\u5834\u7406\u89e3\u3068\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u7406\u89e3\u306f\u6e80\u904d\u306a\u304f\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>SWOT\u5206\u6790\u306e\u5206\u6790\u65b9\u6cd5\u306b\u9032\u3080\u524d\u306bPEST\u5206\u6790\u30fb3C\u5206\u6790\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u6574\u7406\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"PEST%E5%88%86%E6%9E%90%E3%81%A8%E3%81%AF\"><\/span>PEST\u5206\u6790\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u300c\u653f\u6cbb\uff1aPolitics\u300d\u300c\u7d4c\u6e08\uff1aEconomy\u300d\u300c\u793e\u4f1a\uff1aSociety\u300d\u300c\u6280\u8853\uff1aTechnology\u300d \u3053\u308c\u30894\u3064\u306e\u8981\u7d20\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304cPEST\u5206\u6790\u3067\u3059\u3002<\/p>\n<p>\u4e3b\u306b\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u7684\u8981\u56e0\u304c\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3092\u628a\u63e1\u30fb\u4e88\u6e2c\u3059\u308b\u306e\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u3053\u306ePEST\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067SWOT\u5206\u6790\u306e\u6a5f\u4f1a\u3084\u8105\u5a01\u306b\u304b\u304b\u308f\u308b\u60c5\u5831\u3092\u6574\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3C%E5%88%86%E6%9E%90%E3%81%A8%E3%81%AF\"><\/span>3C\u5206\u6790\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u300c\u5e02\u5834(\u9867\u5ba2)\uff1aCustomer\u300d\u300c\u7af6\u5408\uff1aCompetitor\u300d\u300c\u81ea\u793e\uff1aCompany\u300d\u306e3\u8981\u7d20\u3092\u307e\u3068\u3081\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 \u7af6\u5408\u3068\u81ea\u793e\u5546\u54c1\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u81ea\u793e\u5546\u54c1\u306e\u5f37\u307f\u30fb\u5f31\u307f\u304c\u6574\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a2\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4e8b\u524d\u6e96\u5099\u306e\u4f8b\u3068\u3057\u3066\u6319\u3052\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u4ed6\u306b\u3082\u69d8\u3005\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u99c6\u4f7f\u3057\u3066SWOT\u5206\u6790\u306b\u5f79\u7acb\u3066\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u7d30\u304b\u304f\u5206\u6790\u3057\u3066\u3044\u3051\u3070\u3044\u304f\u307b\u3069\u3001SWOT\u5206\u6790\u306e\u7cbe\u5ea6\u3082\u4e0a\u304c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u4e8b\u524d\u6e96\u5099\u30fb\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3063\u305f\u5f8c\u306bSWOT\u5206\u6790\u3092\u884c\u3044\u5b9f\u969b\u306b\u6226\u7565\u3092\u7acb\u3066\u3066\u3001\u5b9f\u884c\u306b\u3046\u3064\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u5b9f\u884c\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u3057\u3063\u304b\u308a\u7d50\u679c\u3092\u78ba\u8a8d\u3057\u518d\u5ea6\u60c5\u5831\u53ce\u96c6\u2192\u5206\u6790\u3092\u884c\u3044PDCA\u3092\u56de\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SWOT%E5%88%86%E6%9E%90%E3%82%92%E8%A1%8C%E3%81%86%E9%9A%9B%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>SWOT\u5206\u6790\u3092\u884c\u3046\u969b\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SWOT\u5206\u6790\u306b\u9650\u3063\u305f\u8a71\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u95c7\u96f2\u306bPEST\u5206\u6790\u30843C\u5206\u6790\u3001SWOT\u5206\u6790\u3092\u884c\u3046\u306e\u3067\u306f\u306a\u304f\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u4f55\u4e8b\u3082\u76ee\u7684\u304c\u306a\u3051\u308c\u3070\u76ee\u6a19\u3084\u305d\u308c\u306b\u4f34\u3046\u5fc5\u8981\u60c5\u5831\u306e\u53ce\u96c6\u3084\u6226\u7565\u7acb\u3066\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u76ee\u7684\u30fb\u76ee\u6a19\u3092\u6c7a\u3081\u308b\u306b\u3042\u305f\u308a\u5bfe\u8c61\u3068\u306a\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u30fb\u7af6\u5408\u306a\u3069\u3092\u6574\u7406\u3057\u793e\u5185\u3067\u5171\u6709\u3057\u5408\u3044\u3001\u69d8\u3005\u306a\u8996\u70b9\u304b\u3089SWOT\u5206\u6790\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e00\u500b\u4eba\u3060\u3051\u3067SWOT\u5206\u6790\u306a\u3069\u3092\u884c\u3048\u3070\u305d\u308c\u3060\u3051\u5206\u6790\u7d50\u679c\u306b\u504f\u308a\u304c\u51fa\u307e\u3059\u3057\u3001\u8907\u6570\u4eba\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u884c\u3063\u3066\u3082\u60c5\u5831\u904e\u591a\u3067\u53ce\u96c6\u304c\u3064\u304b\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SWOT%E5%88%86%E6%9E%90%E3%81%AE%E5%88%86%E6%9E%90%E6%96%B9%E6%B3%95\"><\/span>SWOT\u5206\u6790\u306e\u5206\u6790\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u3001SWOT\u5206\u6790\u306f\u5f37\u307f\u30fb\u5f31\u307f\u30fb\u6a5f\u4f1a\u30fb\u8105\u5a01\u306e\u982d\u6587\u5b57\u3092\u3042\u308f\u305b\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e4\u3064\u306e\u8981\u7d20\u3092\u307e\u305a\u3001\u5185\u90e8\u74b0\u5883\u30fb\u5916\u90e8\u74b0\u5883\u3067\u5206\u3051\u307e\u3059\u3002<\/p>\n<p>\u5f37\u307f\u30fb\u5f31\u307f\u306f\u81ea\u793e\u5185\u3067\u89e3\u6c7a\u30fb\u6539\u5584\u53ef\u80fd\u306a\u30dd\u30a4\u30f3\u30c8\u306a\u306e\u3067\u5185\u90e8\u74b0\u5883\u306b\u3001\u6a5f\u4f1a\u30fb\u8105\u5a01\u306f\u81ea\u793e\u5185\u3067\u306f\u89e3\u6c7a\u30fb\u6539\u5584\u3067\u304d\u306a\u3044\u306e\u3067\u5916\u90e8\u74b0\u5883\u306b\u5c5e\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5f37\u307f\u3068\u6a5f\u4f1a\u306f\u30d7\u30e9\u30b9\u306e\u8981\u7d20\u306b\u3001\u5f31\u307f\u3068\u8105\u5a01\u306f\u30de\u30a4\u30ca\u30b9\u306e\u8981\u7d20\u306b\u308f\u3051\u3089\u308c\u307e\u3059\u3002(\u203b\u4e0b\u56f3\u53c2\u7167) <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/08\/SWOT_1.jpg\" alt=\"\" width=\"880\" height=\"599\" class=\"aligncenter size-full wp-image-19378\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/08\/SWOT_1.jpg 880w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/08\/SWOT_1-300x204.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/08\/SWOT_1-768x523.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A0%E5%A4%96%E9%83%A8%E7%92%B0%E5%A2%83%E3%81%AE%E5%88%86%E6%9E%90\"><\/span>\u2460\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5916\u90e8\u74b0\u5883\u306f\u300c\u6a5f\u4f1a\uff1aOpportunity\u300d\u300c\u8105\u5a01\uff1aThreat\u300d\u306e2\u3064\u3067\u3059\u3002 \u5916\u90e8\u74b0\u5883\u304b\u3089\u5206\u6790\u3092\u59cb\u3081\u308b\u306e\u306f\u5916\u90e8\u74b0\u5883\u304c\u5185\u90e8\u74b0\u5883\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p><strong>\u25a0\u6a5f\u4f1a<\/strong><\/p>\n<p>\u30c1\u30e3\u30f3\u30b9\u3068\u3057\u3066\u81ea\u793e\u306e\u8ffd\u3044\u98a8\u306b\u306a\u308b\u3088\u3046\u306a\u5e02\u5834(\u5916\u90e8)\u74b0\u5883\u306e\u5909\u5316\u3084\u7af6\u5408\u306e\u52d5\u304d\u3092\u5206\u6790\u3057\u307e\u3059\u3002PEST\u5206\u6790\u30fb3C\u5206\u6790\u304b\u3089\u5f97\u305f\u60c5\u5831\u3092\u4e01\u5be7\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u65b0\u3057\u3044\u30c1\u30e3\u30f3\u30b9\u3092\u63b4\u3081\u308b\u53ef\u80fd\u6027\u304c\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u25a0\u8105\u5a01<\/strong><\/p>\n<p>\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u5c55\u958b\u306b\u8105\u5a01\u3068\u306a\u308a\u3046\u308b\u74b0\u5883\u5909\u5316\u3092\u4e8b\u524d\u306b\u628a\u63e1\u30fb\u60f3\u5b9a\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u3060\u3051\u3067\u306a\u304f\u6cd5\u5f8b\u6539\u6b63\u306a\u3069\u69d8\u3005\u306a\u5916\u7684\u8981\u56e0\u304c\u3042\u308b\u306e\u3067\u81ea\u793e\u52aa\u529b\u306b\u3088\u3063\u3066\u306f\u6700\u5c0f\u9650\u306b\u7559\u3081\u3089\u308c\u305f\u308a\u3001\u65b0\u305f\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u3064\u304b\u3081\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"bnr bg_black\">\n<div class=\"contact-block__head\">\n<p class=\"contact-block__title title\">Web\u5e83\u544a\u306b\u95a2\u3059\u308b\u304a\u60a9\u307f\u306f\u3001<br class=\"br_sp\" \/>\u30c7\u30b8\u30bf\u30eb\u30a2\u30b9\u30ea\u30fc\u30c8\u306b\u305c\u3072\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"contact-block__content\">\n<p data-type=\"core\/paragraph\">\u3053\u308c\u307e\u30671800\u793e\u3092\u8d85\u3048\u308b\u4f01\u696d\u69d8\u3092\u3054\u652f\u63f4\u306e\u4e2d\u3067\u5f97\u3089\u308c\u305f\u77e5\u898b\u3092\u57fa\u306b\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u304c\u8cb4\u793e\u306e\u6226\u7565\u8a2d\u8a08\u304b\u3089Web\u5e83\u544a\u306e\u6700\u9069\u89e3\u3092\u3054\u63d0\u6848\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"contact-block__buttons btn\"><a class=\"contact-block__button white\" href=\"https:\/\/ppc-master.jp\/labo\/forms-2\" data-track-event-name=\"click\" data-track-event-label=\"cta_top\">Web\u5e83\u544a\u306b\u95a2\u3059\u308b\u7121\u6599\u76f8\u8ac7\u306f\u3053\u3061\u3089<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A1%E5%86%85%E9%83%A8%E7%92%B0%E5%A2%83%E3%81%AE%E5%88%86%E6%9E%90\"><\/span>\u2461\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7d9a\u3044\u3066\u5185\u90e8\u74b0\u5883\u3067\u3042\u308b\u300c\u5f37\u307f\uff1aStrength\u300d\u300c\u5f31\u307f\uff1aWeakness\u300d\u3092\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u25a0\u5f37\u307f<\/strong><\/p>\n<p>\u81ea\u793e\u5546\u54c1\u306e\u5f37\u307f\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u306a\u305c\u3001\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3093\u3067\u4f7f\u7528\u30fb\u5229\u7528\u3059\u308b\u306e\u304b\u3092\u8003\u3048\u3001\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u3053\u306f3C\u5206\u6790\u306b\u3088\u3063\u3066\u60c5\u5831\u53ce\u96c6\u3067\u304d\u308b\u7b87\u6240\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u25a0\u5f31\u307f<\/strong><\/p>\n<p>\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u81ea\u793e\u306e\u5546\u54c1\u306b\u4e0d\u8db3\u3057\u3066\u3044\u308b\u90e8\u5206\u3084\u5f31\u307f\u3068\u306a\u308b\u90e8\u5206\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002\u5f37\u307f\u3068\u540c\u3058\u3088\u3046\u306b3C\u5206\u6790\u306b\u3088\u3063\u3066\u5c0e\u304d\u51fa\u305b\u308b\u7b87\u6240\u306b\u306a\u308b\u306e\u3067\u3057\u3063\u304b\u308a\u3068\u66f8\u304d\u51fa\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u60c5\u5831\u3092\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u306bSWOT\u5206\u6790\u306e\u307e\u3048\u306b3C\u5206\u6790\u3084PEST\u5206\u6790\u304c\u5fc5\u8981\u3068\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u3053\u306eSWOT\u5206\u6790\u306f\u4e00\u4eba\u3067\u306f\u306a\u304f\u8907\u6570\u4eba\u3067\u884c\u3046\u307b\u3046\u304c\u69d8\u3005\u306a\u8996\u70b9\u3067\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u898b\u76f4\u305b\u307e\u3059\u3002<\/p>\n<p>\u81ea\u5206\u304b\u3089\u898b\u308c\u3070\u5f37\u307f\u3060\u3068\u601d\u3063\u3066\u3044\u305f\u90e8\u5206\u3082\u4ed6\u8005\u304b\u3089\u898b\u308b\u3068\u5f31\u307f\u3068\u3057\u3066\u898b\u3048\u3066\u3044\u305f\u3068\u3044\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u540c\u3058\u3088\u3046\u306b\u3001\u8907\u6570\u4eba\u3067\u884c\u3046\u3053\u3068\u3067\u8105\u5a01\u3060\u3068\u601d\u3063\u3066\u3044\u305f\u3053\u3068\u304c\u6a5f\u4f1a\u3068\u3057\u3066\u6d3b\u304b\u305b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%AF%E3%83%AD%E3%82%B9SWOT%E5%88%86%E6%9E%90\"><\/span>\u30af\u30ed\u30b9SWOT\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/08\/SWOT_2.jpg\" alt=\"\" width=\"711\" height=\"476\" class=\"aligncenter size-full wp-image-19379\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/08\/SWOT_2.jpg 711w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/08\/SWOT_2-300x201.jpg 300w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/> 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class=\"ez-toc-section\" id=\"SWOT%E5%88%86%E6%9E%90%E3%81%AE%E6%B4%BB%E7%94%A8\"><\/span>SWOT\u5206\u6790\u306e\u6d3b\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SWOT\u5206\u6790\u306f<strong>\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306e\u4e21\u9762\u304b\u3089\u5206\u6790\u304c\u3067\u304d\u308b<\/strong>\u3053\u3068\u304c\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002 \u5206\u6790\u5bfe\u8c61\u3068\u306a\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u81ea\u793e\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u7af6\u5408\u3078\u306e\u7406\u89e3\u3082\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u9006\u306b\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u5f37\u307f\u5f31\u307f\u306e\u3069\u3061\u3089\u304b\u306b\u5185\u90e8\u74b0\u5883\u3092\u5206\u985e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u5de5\u6570\u306f\u5897\u3048\u307e\u3059\u304c\u5f37\u307f\u306b\u5206\u985e\u3057\u305f\u5185\u5bb9\u3092\u5f31\u307f\u306b\u3001\u5f31\u307f\u306b\u5206\u985e\u3057\u305f\u5185\u5bb9\u3092\u5f37\u307f\u306b\u5165\u308c\u66ff\u3048\u3066\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u89e3\u6d88\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u304f\u306f\u8907\u6570\u4eba\u3067\u305d\u308c\u305e\u308c\u304cSWOT\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3053\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u88dc\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002 \u4e00\u898b\u5f31\u307f\u3060\u3068\u601d\u3063\u3066\u3044\u305f\u3053\u3068\u304c\u65b0\u3057\u3044\u8a34\u6c42\u306b\u5909\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u5927\u304d\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u300c\u5206\u6790\u300d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u4e0a\u3067\u907f\u3051\u3066\u306f\u901a\u308c\u307e\u305b\u3093\u3002 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