{"id":23234,"date":"2020-03-26T09:30:06","date_gmt":"2020-03-26T00:30:06","guid":{"rendered":"https:\/\/ppc-master.jp\/labo\/?p=23234"},"modified":"2020-03-26T09:34:19","modified_gmt":"2020-03-26T00:34:19","slug":"facebook-cpm","status":"publish","type":"post","link":"https:\/\/ppc-master.jp\/labo\/2020\/03\/facebook-cpm.html","title":{"rendered":"Facebook\u5e83\u544a\u306e\u904b\u7528\u3067\u300cCPM\u300d\u306f\u6539\u5584\u6307\u6a19\u306b\u3059\u308b\u3079\u304d\u304b\u5426\u304b\uff1f"},"content":{"rendered":"<p><br \/>\n<div class=\"cardlink\"><a href=\"https:\/\/ppc-master.jp\/labo\/2018\/09\/advertisement_charges.html\"><div class=\"cardlink_thumbnail\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2018\/09\/c44b9a6baefbcb600f66bc0de7fb9cda.jpg\" alt=\"\u3010Web\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f\u307e\u3068\u3081\u3011\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3068\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\" width=\"120\" height=\"80\"><\/div><div class=\"cardlink_content\"><span class=\"cardlink_timestamp\">\u66f4\u65b0\u65e5\uff1a2020.05.12<\/span><div class=\"cardlink_title\">\u3010Web\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f\u307e\u3068\u3081\u3011\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3068\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac<\/div><div class=\"cardlink_excerpt\"><\/div><\/div><\/a><\/div><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ppc-master.jp\/labo\/2020\/03\/facebook-cpm.html\/#%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E3%80%81Facebook%E5%BA%83%E5%91%8A%E3%81%AECPM%E3%81%AF%E4%BD%95%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E6%B1%BA%E3%81%BE%E3%81%A3%E3%81%A6%E3%81%84%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\" >\u305d\u3082\u305d\u3082\u3001Facebook\u5e83\u544a\u306eCPM\u306f\u4f55\u306b\u3088\u3063\u3066\u6c7a\u307e\u3063\u3066\u3044\u308b\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ppc-master.jp\/labo\/2020\/03\/facebook-cpm.html\/#CPM%E3%81%A8%E9%96%A2%E9%80%A3%E3%81%8C%E3%81%82%E3%82%8B%E9%A0%85%E7%9B%AE%E3%81%AF%E4%BD%95%E3%81%8B%EF%BC%9F%E3%82%92%E5%88%86%E6%9E%90\" >CPM\u3068\u95a2\u9023\u304c\u3042\u308b\u9805\u76ee\u306f\u4f55\u304b\uff1f\u3092\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ppc-master.jp\/labo\/2020\/03\/facebook-cpm.html\/#%E5%BA%83%E5%91%8A%E9%96%A2%E9%80%A3%E5%BA%A6%E8%A8%BA%E6%96%AD%EF%BC%88%E6%97%A7%EF%BC%9A%E9%96%A2%E9%80%A3%E5%BA%A6%E3%82%B9%E3%82%B3%E3%82%A2%EF%BC%89%E3%81%A8CPM%E3%81%AE%E9%96%A2%E4%BF%82%E6%80%A7%E3%81%AF%E3%81%AA%E3%81%84%E3%81%8B%E3%82%92%E5%88%86%E6%9E%90\" >\u5e83\u544a\u95a2\u9023\u5ea6\u8a3a\u65ad\uff08\u65e7\uff1a\u95a2\u9023\u5ea6\u30b9\u30b3\u30a2\uff09\u3068CPM\u306e\u95a2\u4fc2\u6027\u306f\u306a\u3044\u304b\u3092\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ppc-master.jp\/labo\/2020\/03\/facebook-cpm.html\/#CPM%E3%81%A8CPA%E3%81%AF%E6%AF%94%E4%BE%8B%E3%81%99%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\" >CPM\u3068CPA\u306f\u6bd4\u4f8b\u3059\u308b\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ppc-master.jp\/labo\/2020\/03\/facebook-cpm.html\/#%E3%81%84%E3%82%8D%E3%81%84%E3%82%8D%E5%88%86%E6%9E%90%E3%81%97%E3%81%9F%E7%B5%90%E8%AB%96%E3%81%A8%E3%81%BE%E3%81%A8%E3%82%81\" >\u3044\u308d\u3044\u308d\u5206\u6790\u3057\u305f\u7d50\u8ad6\u3068\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E3%80%81Facebook%E5%BA%83%E5%91%8A%E3%81%AECPM%E3%81%AF%E4%BD%95%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E6%B1%BA%E3%81%BE%E3%81%A3%E3%81%A6%E3%81%84%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>\u305d\u3082\u305d\u3082\u3001Facebook\u5e83\u544a\u306eCPM\u306f\u4f55\u306b\u3088\u3063\u3066\u6c7a\u307e\u3063\u3066\u3044\u308b\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook\u5e83\u544a\u3067\u306f\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u969b\u306b\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u304c\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u306f\u5404\u5e83\u544a\u306e\u300c\u7dcf\u5408\u7684\u306a\u4fa1\u5024\u300d\u3092\u5143\u306b\u5b9f\u65bd\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u7dcf\u5408\u7684\u306a\u4fa1\u5024\u300d\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/01.jpg\" alt=\"\" width=\"900\" height=\"499\" class=\"aligncenter size-full wp-image-23238\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/01.jpg 900w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/01-300x166.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/01-768x426.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p class=\"well2\"><strong>\u30001.\u5e83\u544a\u4e3b\u306e\u5165\u672d\u4fa1\u683c<br \/>\n\u3000\u3000\u3000\u3000\u00d7<br \/>\n\u30002.\u63a8\u5b9a\u30a2\u30af\u30b7\u30e7\u30f3\u7387<br \/>\n\u3000\u3000\u3000\u3000+<br \/>\n\u30003.\u5229\u7528\u8005\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024<\/strong><\/p>\n<p>\u305d\u308c\u305e\u308c\u7c21\u5358\u306b\u88dc\u8db3\u3059\u308b\u3068\u3001<\/p>\n<p><strong>1.\u5165\u672d\u4fa1\u683c<\/strong><br \/>\n\u5e83\u544a\u4e3b\u304c\u914d\u4fe1\u3059\u308b\u305f\u3081\u306b\u8a2d\u5b9a\u3057\u305f\u8cbb\u7528\u306e\u3053\u3068\u3002<\/p>\n<p><strong>2.\u63a8\u5b9a\u30a2\u30af\u30b7\u30e7\u30f3\u7387<\/strong><br 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\/>\n\u3067\u306f\u3053\u306e\u300c\u5229\u7528\u8005\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u300d\u304c\u7ba1\u7406\u753b\u9762\u306e\u3069\u306e\u9805\u76ee\u3068\u95a2\u9023\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u304c\u91cd\u8981\u3067\u3059\u3088\u306d\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u5177\u4f53\u7684\u306b\u7ba1\u7406\u753b\u9762\u306e\u3069\u306e\u6307\u6a19\u304cCPM\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u306e\u3092\u5206\u6790\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CPM%E3%81%A8%E9%96%A2%E9%80%A3%E3%81%8C%E3%81%82%E3%82%8B%E9%A0%85%E7%9B%AE%E3%81%AF%E4%BD%95%E3%81%8B%EF%BC%9F%E3%82%92%E5%88%86%E6%9E%90\"><\/span>CPM\u3068\u95a2\u9023\u304c\u3042\u308b\u9805\u76ee\u306f\u4f55\u304b\uff1f\u3092\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304c\u8fd1\u304f\u3001\u5730\u57df\u3082\u7d5e\u3063\u3066\u3044\u306a\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u30923\u3064\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3001\u5168\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e1\u9031\u9593\u6bce\u306e\u6570\u5024\u3092\u62bd\u51fa\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/02.jpg\" alt=\"\" width=\"900\" height=\"604\" class=\"aligncenter size-full wp-image-23239\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/02.jpg 900w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/02-300x201.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/02-768x515.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u305d\u306e\u30c7\u30fc\u30bf\u3092\u30d9\u30fc\u30b9\u3068\u3057\u3066\u3001Excel\u306eCORREL\u95a2\u6570\u3092\u4f7f\u3063\u3066\u76f8\u95a2\u95a2\u4fc2\u3092\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/03.jpg\" alt=\"\" width=\"900\" height=\"380\" class=\"aligncenter size-full wp-image-23240\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/03.jpg 900w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/03-300x127.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/03-768x324.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066<strong>\u300cCTR\u304c\u9ad8\u304f\u306a\u308b\u3068CPM\u3082\u9ad8\u304f\u306a\u308b\u50be\u5411\u306b\u3042\u308b\u3001\u304b\u3082\u3057\u308c\u306a\u3044\u300d<\/strong>\u3068\u3044\u3046\u3001\u95a2\u9023\u306f\u3042\u308a\u305d\u3046\u3060\u3051\u3069\u8a00\u3044\u5207\u308b\u306b\u306f\u5fae\u5999\u306a\u6570\u5b57\u304c\u51fa\u305f\u5f62\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001CTR\u3068CPM\u3060\u3051\u306e\u6570\u5024\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u6563\u5e03\u56f3\u306b\u3057\u305f\u3068\u3053\u308d\u3001<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/04.jpg\" alt=\"\" width=\"900\" height=\"815\" class=\"aligncenter size-full wp-image-23241\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/04.jpg 900w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/04-300x272.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/04-768x695.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u304d\u308c\u3044\u306b\u6bd4\u4f8b\u3059\u308b\u7d50\u679c\u304c\u51fa\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u3060\u3051\u3067\u306f\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6539\u5584\u3057\u3066CTR\u3092\u4e0a\u3052\u3066\u3082\u3001CTR\u304c\u4e0a\u304c\u3063\u305f\u3053\u3068\u306b\u3088\u3063\u3066CPM\u3082\u4e0a\u304c\u308b\u300d\u3068\u3044\u3046\u7d0d\u5f97\u306e\u884c\u304b\u306a\u3044\u7d50\u8ad6\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u8ffd\u52a0\u3067\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E9%96%A2%E9%80%A3%E5%BA%A6%E8%A8%BA%E6%96%AD%EF%BC%88%E6%97%A7%EF%BC%9A%E9%96%A2%E9%80%A3%E5%BA%A6%E3%82%B9%E3%82%B3%E3%82%A2%EF%BC%89%E3%81%A8CPM%E3%81%AE%E9%96%A2%E4%BF%82%E6%80%A7%E3%81%AF%E3%81%AA%E3%81%84%E3%81%8B%E3%82%92%E5%88%86%E6%9E%90\"><\/span>\u5e83\u544a\u95a2\u9023\u5ea6\u8a3a\u65ad\uff08\u65e7\uff1a\u95a2\u9023\u5ea6\u30b9\u30b3\u30a2\uff09\u3068CPM\u306e\u95a2\u4fc2\u6027\u306f\u306a\u3044\u304b\u3092\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5148\u7a0b\u4f7f\u7528\u3057\u305fExcel\u306eCORREL\u95a2\u6570\u306f\u3001\u5bfe\u8c61\u304c\u300c\u6570\u5024\u300d\u540c\u58eb\u306e\u5834\u5408\u306b\u6d3b\u7528\u3067\u304d\u308b\u95a2\u6570\u3067\u3059\u3002<br \/>\nFacebook\u5e83\u544a\u306e\u6307\u6a19\u306b\u306f\u3001\u54c1\u8cea\u95a2\u9023\u5ea6\u8a3a\u65ad\u3068\u3044\u3046\u3001\u300c\u54c1\u8cea\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306e3\u3064\u306e\u89b3\u70b9\u3067\u5e83\u544a\u3092\u8a3a\u65ad\u3059\u308b\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/05.jpg\" alt=\"\" width=\"900\" height=\"574\" class=\"aligncenter size-full wp-image-23242\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/05.jpg 900w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/05-300x191.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/05-768x490.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p class=\"well2\"><strong>\u54c1\u8cea\u30e9\u30f3\u30ad\u30f3\u30b0\uff1a<\/strong><br \/>\n\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u540c\u3058\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u305f\u3068\u304d\u306e\u611f\u6027\u54c1\u8cea\u3092\u8868\u3057\u307e\u3059\u3002<br \/>\n<strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u30e9\u30f3\u30ad\u30f3\u30b0\uff1a<\/strong><br \/>\n\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u540c\u3058\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u305f\u3068\u304d\u306e\u4e88\u6e2c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u8868\u3057\u307e\u3059\u3002<br \/>\n<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u30e9\u30f3\u30ad\u30f3\u30b0\uff1a<\/strong><br \/>\n\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u6700\u9069\u5316\u306e\u76ee\u7684\u304c\u540c\u3058\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u305f\u3068\u304d\u306e\u4e88\u6e2c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n<p>\u5f15\u7528:<a href=\"https:\/\/www.facebook.com\/business\/help\">FACEBOOK for Business\u3000\u30d3\u30b8\u30cd\u30b9\u30d8\u30eb\u30d7\u30bb\u30f3\u30bf\u30fc<\/a><\/p>\n<p>\u5e83\u544a\u95a2\u9023\u5ea6\u8a3a\u65ad\u306e\u3001\u7279\u306b\u300c\u54c1\u8cea\u30e9\u30f3\u30ad\u30f3\u30b0\u300d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u308b\u5e83\u544a\u3078\u306e\u53cd\u5fdc\u3092\u30c7\u30fc\u30bf\u5316\u3057\u305f\u3082\u306e\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u7dcf\u5408\u7684\u306a\u4fa1\u5024\u3092\u6c7a\u3081\u308b\u300c3.\u5229\u7528\u8005\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u300d\u3068\u3082\u95a2\u9023\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u304c\u3001\u5e83\u544a\u95a2\u9023\u5ea6\u8a3a\u65ad\u306e\u5404\u9805\u76ee\u3068CPM\u306e\u95a2\u4fc2\u6027\u3092\u30b0\u30e9\u30d5\u306b\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/06.jpg\" alt=\"\" width=\"900\" height=\"689\" class=\"aligncenter size-full wp-image-23243\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/06.jpg 900w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/06-300x230.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/06-768x588.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/07.jpg\" alt=\"\" width=\"900\" height=\"706\" class=\"aligncenter size-full wp-image-23244\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/07.jpg 900w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/07-300x235.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/07-768x602.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/08.jpg\" alt=\"\" width=\"900\" height=\"707\" class=\"aligncenter size-full wp-image-23245\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/08.jpg 900w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/08-300x236.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/08-768x603.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u4e0a\u8a18\u3067\u898b\u308b\u3068\u3001\u4e00\u756a\u300c\u54c1\u8cea\u30e9\u30f3\u30ad\u30f3\u30b0\u300d\u304c\u76f8\u95a2\u95a2\u4fc2\u3042\u308a\u305d\u3046\u306a\u5f62\u3067\u51fa\u3066\u3044\u307e\u3059\u306d\u3002\u54c1\u8cea\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u9ad8\u3051\u308c\u3070CPM\u304c\u5b89\u304f\u3001\u4f4e\u3051\u308c\u3070CPM\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CPM%E3%81%A8CPA%E3%81%AF%E6%AF%94%E4%BE%8B%E3%81%99%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>CPM\u3068CPA\u306f\u6bd4\u4f8b\u3059\u308b\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u62bd\u51fa\u3057\u305f\u5168\u30c7\u30fc\u30bf\u3092\u6563\u5e03\u56f3\u306b\u3057\u305f\u3082\u306e\u304c\u3053\u3061\u3089\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/09.jpg\" alt=\"\" width=\"900\" height=\"873\" class=\"aligncenter size-full wp-image-23246\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/09.jpg 900w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/09-300x291.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/09-768x745.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u7e26\u8ef8\u304cCPA\u3001\u6a2a\u8ef8\u304cCPM\u3067\u3059\u3002CPM\u304c\u4e0a\u304c\u308b\u307b\u3069CPA\u304c\u4e0a\u304c\u308b\u306e\u306a\u3089\u3001\u6bd4\u4f8b\u3059\u308b\u3088\u3046\u306b\u53f3\u4e0a\u304c\u308a\u306e\u5f62\u306b\u306a\u308b\u306f\u305a\u306a\u306e\u3067\u3059\u304c\u3001\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\uff08\u82e5\u5e72\u53f3\u4e0a\u304c\u308a\u3063\u307d\u3044\u56f3\u306b\u306f\u898b\u3048\u307e\u3059\u304c\uff09<\/p>\n<p>\u3064\u307e\u308a\u3001<strong>\u300cCTR\u304c\u4e0a\u304c\u308b\u3068CPM\u3082\u4e0a\u304c\u308b\u300d\u304c\u3001\u300cCPM\u304c\u4e0a\u304c\u3063\u3066\u3082CPA\u304c\u4e0a\u304c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u300d<\/strong>\u3068\u3044\u3046\u306e\u304c\u7d50\u8ad6\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7406\u5c48\u304c\u5408\u308f\u306a\u3044\u3088\u3046\u306a\u6c17\u306f\u3057\u307e\u3059\u304c\u3001\u5e83\u544a\u306e\u4fa1\u5024\u304c\u4e0a\u304c\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u898b\u8fbc\u307f\u5ba2\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u52dd\u3064\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u306b\u3088\u3063\u3066CPM\u306f\u4e0a\u304c\u3063\u3066\u3057\u307e\u3046\u304c\u3001CVR\u3082\u4e0a\u304c\u3063\u305f\u308a\u7b49\u3001\u4ed6\u306e\u826f\u3044\u52b9\u679c\u3082\u51fa\u308b\u3053\u3068\u306b\u3088\u3063\u3066CPA\u304c\u4e0a\u304c\u308b\u3068\u3053\u308d\u306b\u306f\u76f4\u7d50\u3057\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u300cCTR\u3092\u4e0a\u3052\u3066CPC\u3092\u4e0b\u3052\u3066\u6539\u5584\u3059\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u904b\u7528\u8005\u306e\u9593\u3067\u306f\u3088\u304f\u8a00\u3044\u307e\u3059\u304c\u3001CTR\u304c\u4e0a\u304c\u308b\uff1dCPM\u3082\u4e0a\u304c\u308b\u3068\u3044\u3046\u5834\u5408\u3001CPC\u3082\u4e0a\u304c\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u306f\uff1f\u3068\u3044\u3046\u7591\u554f\u304c\u6d6e\u304b\u3073\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u691c\u8a3c\u306e\u305f\u3081\u306b\u3001CTR\u3068CPC\u3067\u6563\u5e03\u56f3\u3092\u4f5c\u6210\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/10.jpg\" alt=\"\" width=\"900\" height=\"723\" class=\"aligncenter size-full wp-image-23247\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/10.jpg 900w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/10-300x241.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2020\/03\/10-768x617.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u4e0a\u8a18\u6563\u5e03\u56f3\u3067\u306f\u3001\u300cCTR\u304c\u4f4e\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001CPC\u306f\u4e0a\u304c\u308b\u50be\u5411\u306b\u3042\u308b\uff1dCTR\u304c\u9ad8\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001CPC\u306f\u5b89\u304f\u306a\u308b\u300d\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u307e\u3057\u305f\u306e\u3067\u3001\u7591\u5ff5\u306f\u89e3\u6d88\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" 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