{"id":27513,"date":"2021-03-30T09:00:03","date_gmt":"2021-03-30T00:00:03","guid":{"rendered":"https:\/\/ppc-master.jp\/labo\/?p=27513"},"modified":"2021-03-31T10:18:11","modified_gmt":"2021-03-31T01:18:11","slug":"privacy-sandbox-third-party-cookie","status":"publish","type":"post","link":"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html","title":{"rendered":"Third Party Cookie\u5ec3\u6b62\u306e\u5f71\u97ff\u3068\u5bfe\u7b56\u3001\u305d\u3057\u3066\u4ee3\u66ff\u6848\u300cSandBox\u300d\u30fb \u65b0\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u300cFloC\u300d\u3068\u306f\u4f55\u304b"},"content":{"rendered":"<p>2020\u5e741\u6708\u3001Google\u306fChrome\u306b\u304a\u3051\u308bThird Party 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href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82Cookie%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u305d\u3082\u305d\u3082Cookie\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#%E4%BD%95%E6%95%85Third_Party_Cookie%E3%82%92%E5%BB%83%E6%AD%A2%E3%81%99%E3%82%8B%E3%81%AE%E3%81%8B%E3%80%82\" >\u4f55\u6545Third Party Cookie\u3092\u5ec3\u6b62\u3059\u308b\u306e\u304b\u3002<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#Third_Party_Cookie%E5%BB%83%E6%AD%A2%E3%81%AE%E5%BD%B1%E9%9F%BF%E3%81%AE%E7%9F%9B%E5%85%88\" >Third Party Cookie\u5ec3\u6b62\u306e\u5f71\u97ff\u306e\u77db\u5148<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#%E2%91%A0%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%EF%BC%88%E3%83%AA%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%EF%BC%89%E9%85%8D%E4%BF%A1%E3%81%AE%E6%A9%9F%E8%83%BD%E5%81%9C%E6%AD%A2\" >\u2460\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u914d\u4fe1\u306e\u6a5f\u80fd\u505c\u6b62<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#%E2%91%A1DMP%E3%81%AA%E3%81%A9%E3%81%AE%E3%82%A2%E3%83%89%E3%83%86%E3%82%AF\" >\u2461DMP\u306a\u3069\u306e\u30a2\u30c9\u30c6\u30af<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#%E2%91%A2%E3%82%A2%E3%83%95%E3%82%A3%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%88\" >\u2462\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#Third_Party_Cookie%E5%BB%83%E6%AD%A2%E5%BE%8C%E3%81%AE%E5%95%8F%E9%A1%8C\" >Third Party Cookie\u5ec3\u6b62\u5f8c\u306e\u554f\u984c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#%E3%82%AA%E3%83%BC%E3%83%87%E3%82%A3%E3%82%A8%E3%83%B3%E3%82%B9%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E5%88%B6%E9%99%90\" >\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u306e\u5236\u9650<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#%E4%BC%81%E6%A5%AD%E3%81%8C%E4%BB%8A%E5%BE%8C%E6%97%A9%E6%80%A5%E3%81%AB%E5%8F%96%E3%82%8A%E7%B5%84%E3%82%80%E3%81%B9%E3%81%8D%E8%AA%B2%E9%A1%8C\" >\u4f01\u696d\u304c\u4eca\u5f8c\u65e9\u6025\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u8ab2\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#Third_Party_Cookie%E5%BB%83%E6%AD%A2%E5%BE%8C%E3%81%AE%E5%AF%BE%E7%AD%96\" >Third Party Cookie\u5ec3\u6b62\u5f8c\u306e\u5bfe\u7b56<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#Cookie%E3%81%AB%E4%BB%A3%E3%82%8F%E3%82%8B%E6%96%B0%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%80%8CPrivacy_Sandbox%E3%80%8D\" >Cookie\u306b\u4ee3\u308f\u308b\u65b0\u30b7\u30b9\u30c6\u30e0\u300cPrivacy Sandbox\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#%E5%BA%83%E5%91%8A%E4%BB%A3%E7%90%86%E5%BA%97%E3%80%81%E9%81%8B%E7%94%A8%E8%80%85%E3%81%AF%E4%BD%95%E3%82%92%E3%81%99%E3%81%B9%E3%81%8D%E3%81%8B\" >\u5e83\u544a\u4ee3\u7406\u5e97\u3001\u904b\u7528\u8005\u306f\u4f55\u3092\u3059\u3079\u304d\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ppc-master.jp\/labo\/2021\/03\/privacy-sandbox-third-party-cookie.html\/#%E3%81%BE%E3%81%A8%E3%82%81\" 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\u307e\u305a\u300cCookie\u300d\u3068\u306f\u3001<strong>Web\u30d6\u30e9\u30a6\u30b6\u4e0a\u306e\u30ed\u30b0\u30a4\u30f3\u60c5\u5831\u3084\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u56de\u6570\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u8a18\u9332\u3057\u3001\u4e00\u5ea6\u30ed\u30b0\u30a4\u30f3\u3057\u305f\u30b5\u30a4\u30c8\u3078\u306e\u518d\u30ed\u30b0\u30a4\u30f3\u306e\u7c21\u7565\u5316\u3084\u3001\u8a2a\u554f\u8005\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3059\u308b\u969b\u306b\u4f7f\u308f\u308c\u308b\u4ed5\u7d44\u307f<\/strong>\u306e\u3053\u3068\u3092\u523a\u3057\u307e\u3059\u3002 \u305d\u3057\u3066Cookie\u306b\u306fFirst Party Cookie\u3068Third Party Cookie\u306e<strong>2\u7a2e\u985e<\/strong>\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u2460First Party Cookie<\/strong> First Party Cookie\u3068\u306f\u3001<strong>\u30c9\u30e1\u30a4\u30f3\u6bce\u306b\u4ed8\u4e0e\u3055\u308c\u308bCookie<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002\u3042\u304f\u307e\u3067\u30c9\u30e1\u30a4\u30f3\u6bce\u306b\u4ed8\u4e0e\u3055\u308c\u308b\u3082\u306e\u306e\u305f\u3081\u3001\u30b5\u30a4\u30c8\u9593\u3092\u6a2a\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u307e\u305f\u3001\u4e3b\u306a\u7528\u9014\u3068\u3057\u3066\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u4e00\u5ea6\u5165\u529b\u3057\u305f\u60c5\u5831\u3092\u8a18\u61b6\u3057\u3001\u6b21\u56de\u4ee5\u964d\u306e\u5165\u529b\u3092\u7701\u7565\u3059\u308b\u969b\u306a\u3069\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u3000<\/p>\n<p class=\"well2\"><strong>\u2461Third Party Cookie<\/strong> Third Party Cookie\u3068\u306f\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u554f\u3057\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u4ee5\u5916\u304b\u3089\u767a\u884c\u3055\u308c\u3066\u3044\u308bCookie<\/strong>\u3001\u3064\u307e\u308aFirst Party Cookie\u4ee5\u5916\u306eCookie\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u30b5\u30a4\u30c8\u30c9\u30e1\u30a4\u30f3\u6bce\u306b\u4ed8\u4e0e\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u30b5\u30a4\u30c8\u9593\u3092\u6a2a\u65ad\u3057\u3066\u8a18\u61b6\u3001\u8ffd\u8de1(\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0)\u3092\u6301\u7d9a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4e3b\u306a\u7528\u9014\u3068\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6b86\u3069\u304cThird Party 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Cookie\u3092\u4f7f\u7528\u3057\u3066\u914d\u4fe1\u3057\u3066\u3044\u308b\u5e83\u544a\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\u306a\u3069\u3001<strong>\u307b\u307c\u307b\u307c\u3059\u3079\u3066\u306e\u9762\u3067\u7cbe\u5ea6\u3092\u5931\u3046\u3001\u60aa\u5f71\u97ff\u304c\u51fa\u308b<\/strong>\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>Google\u793e\u306e\u8abf\u67fb\u3067\u306f\u3001Third Party Cookie\u3092\u5ec3\u6b62\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306e\u53ce\u76ca\u304c\u5e73\u5747\u7684\u306b52\uff05\u843d\u3061\u8fbc\u3080\u3053\u3068\u3092\u516c\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u4e16\u754c\u30676\u5272\u306e\u30b7\u30a7\u30a2\u3092\u8a87\u308bGoogle Chrome\u4e0a\u3067\u3053\u306eThird Party Cookie\u304c\u5ec3\u6b62\u3055\u308c\u308b\u3053\u3068\u306e\u91cd\u5927\u3055\u304c\u308f\u304b\u3063\u3066\u3044\u305f\u3060\u3051\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u307e\u305f\u5e83\u544a\u7d4c\u7531\u3067\u306e\u53ce\u76ca\u304c\u7d4c\u55b6\u306e\u5927\u304d\u306a\u67f1\u3068\u306a\u3063\u3066\u3044\u308bGoogle\u81ea\u4f53\u304c\u306a\u305c\u3053\u306e\u3088\u3046\u306a\u6e1b\u53ce\u65bd\u7b56\u3092\u6253\u3064\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\uff1f\u305d\u3053\u306b\u306f\u76f4\u8fd1\u4e16\u754c\u5404\u56fd\u3067\u9032\u3080<strong>\u300c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u300d<\/strong>\u306e\u89b3\u70b9\u304c\u5927\u304d\u304f\u95a2\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%95%E6%95%85Third_Party_Cookie%E3%82%92%E5%BB%83%E6%AD%A2%E3%81%99%E3%82%8B%E3%81%AE%E3%81%8B%E3%80%82\"><\/span>\u4f55\u6545Third Party Cookie\u3092\u5ec3\u6b62\u3059\u308b\u306e\u304b\u3002<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u306a\u305cGoogle\u306fCookie\u3092\u5ec3\u6b62\u3059\u308b\u306e\u304b\u3002\u7d50\u8ad6\u3053\u308c\u306fThird Party Cookie\u304c<strong>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u89b3\u70b9\u304b\u3089\u554f\u984c\u8996\u3055\u308c\u3066\u3044\u308b<\/strong>\u3053\u3068\u304c\u5927\u304d\u306a\u8981\u56e0\u3067\u3059\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082Third Party Cookie\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u308f\u304b\u308a\u3084\u3059\u3044\u4f8b\u3067\u3044\u3046\u3068<strong>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u914d\u4fe1<\/strong>\u304c\u8a72\u5f53\u3057\u3001\u5168\u4e16\u754c\u3067\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306b\u304a\u3044\u3066\u305d\u306e\u6069\u6075\u3092\u53d7\u3051\u3066\u304d\u305f\u4eba\u305f\u3061\u306f\u591a\u6570\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u4e00\u65b9\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u5074\u306f<strong>\u81ea\u5206\u81ea\u8eab\u306e\u3069\u306e\u30c7\u30fc\u30bf\u304c\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u306e\u628a\u63e1\u304c\u96e3\u3057\u304f\u3001\u305d\u306e\u5171\u6709\u7bc4\u56f2\u3082\u5341\u5206\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u3066\u3044\u306a\u3044<\/strong>\u306e\u304c\u73fe\u72b6\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u70b9\u304c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u91cd\u8996\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u9593\u3067\u554f\u984c\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001Apple\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30a6\u30b6\u300cSafari\u300d\u3084\u300cFirefox\u300d\u306a\u3069\u3067Third Party Cookie\u3092\u30d6\u30ed\u30c3\u30af\u3059\u308b\u6a5f\u80fd\u304c2017\u5e74\u4ee5\u964d\u5b9f\u88c5\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u4eca\u56de\u306e\u300cThird Party Cookie\u5ec3\u6b62\u300d\u3092\u8a9e\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3001\u76f4\u8fd1Web\u696d\u754c\u3092\u9a12\u304c\u305b\u7d9a\u3051\u3066\u3044\u308b\u300cITP\u300d\u3082\u3053\u306e\u6d41\u308c\u3092\u7d44\u3093\u3067\u5c0e\u5165\u3055\u308c\u305f\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27524\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/Key-tech-and-legal-events-768x337.png\" alt=\"\" width=\"768\" height=\"337\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/Key-tech-and-legal-events-768x337.png 768w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/Key-tech-and-legal-events-768x337-300x132.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/> <\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/iabseaindia.com\/the-death-of-the-3rd-party-cookie-and-tracking-as-we-know-it-a-practical-approach-to-prepare-for-the-changes\/\">THE DEATH OF THE 3RD PARTY COOKIE AND TRACKING AS WE KNOW IT: A PRACTICAL APPROACH TO PREPARE FOR THE CHANGES<\/a><\/p>\n<p class=\"well2\"><strong>\u30fbITP\uff08Intelligent Tracking Prevention\uff09<\/strong>\uff1a<br \/>\u30d6\u30e9\u30a6\u30b6\u300cSafari\u300d\u4e0a\u3067Third Party Cookie\u3092\u59cb\u3081\u3068\u3057\u305f\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u9632\u6b62\u3059\u308b\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3002Apple\u793e\u304c\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u4fdd\u8b77\u306e\u8003\u3048\u306e\u51432017\u5e749\u6708\u306b\u767a\u8868\u30fb\u5c0e\u5165\u3057\u305f\u306e\u304c\u59cb\u307e\u308a\u3002<\/p>\n<p>\u307e\u305f\u65e5\u672c\u3060\u3068\u300c\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5\u300d\u304c\u4e0a\u8a18\u3092\u53d6\u308a\u7de0\u307e\u308b\u4e0a\u3067\u306e\u6cd5\u5f8b\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u6d77\u5916\u3067\u306f\u3053\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089\u300cGDPR\u300d\u3001\u300cCCPA\u300d\u3068\u3044\u3063\u305f\u53d6\u7d44\u304c\u53e4\u304f\u3088\u308a\u3055\u308c\u3066\u304d\u3066\u304a\u308a\u3001\u4e16\u754c\u7684\u306b\u3053\u306e\u500b\u4eba\u60c5\u5831\u306e\u53d6\u308a\u6271\u3044\u898f\u5236\u304c\u5f37\u307e\u308a\u7d9a\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u3001\u4eca\u56deGoogle\u304c\u300cThird Party Cookie\u5ec3\u6b62\u300d\u306b\u81f3\u3063\u305f\u8981\u56e0\u306e1\u3064\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u30fbGDPR\uff08General Data Protection Regulation\uff09<\/strong>\uff1a<br \/>\u300cEU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\u300d2018\u5e745\u670825\u65e5\u306bEU\u3067\u65bd\u884c\u3055\u308c\u305f\u500b\u4eba\u60c5\u5831\u306e\u53d6\u308a\u6271\u3044\u306b\u95a2\u3059\u308b\u6cd5\u4ee4\u3002<\/p>\n<p class=\"well2\"><strong>\u30fbCCPA\uff08California Consumer Privacy Act\uff09<\/strong>\uff1a<br \/>\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u6d88\u8cbb\u8005\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\u30022020\u5e741\u6708\u306b\u65bd\u5de5\u3055\u308c\u3001\u5358\u72ec\u306e\u5dde\u3067\u3042\u308a\u306a\u304c\u3089\u5148\u9032\u56fdTOP5\u306b\u5165\u308b\u7d4c\u6e08\u898f\u6a21\u3092\u8a87\u308a\u3001GDP\u306f\u30002017\u5e74\u30672\u51467470\u5104\u30c9\u30eb\u3002\u4e16\u754c\u7684\u306b\u6709\u540d\u306aIT\u696d\u754c\u304c\u96c6\u7d04\u3059\u308b\u3053\u306e\u5dde\u306b\u6e08\u3080\u4f4f\u6c11\u3092\u5bfe\u8c61\u3068\u3057\u305f\u6cd5\u4ee4\u3002<\/p>\n<p class=\"well2\"><strong>\u30fb\u6539\u6b63\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5<\/strong>\uff1a<br \/>\u4e16\u754c\u5404\u56fd\u3067\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306b\u5bfe\u3059\u308b\u6cd5\u6574\u5099\u304c\u6577\u304b\u308c\u59cb\u3081\u305f\u70b9\u3092\u80cc\u666f\u306b2003\u5e74\u306b\u5236\u5b9a\u3055\u308c\u305f\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5\u304c\u30012020\u5e746\u6708\u306b\u6539\u8a02\u3055\u308c\u305f\u3082\u306e\u3002\u500b\u4eba\u3092\u7279\u5b9a\u3067\u304d\u308b\u6307\u540d\u3084\u4f4f\u6240\u60c5\u5831\u3001\u307e\u305f\u3053\u308c\u3089\u306b\u7d10\u3065\u304f\u60c5\u5831\u3092\u500b\u4eba\u60c5\u5831\u3068\u3057\u3001\u53d6\u5f97\u306e\u969b\u306f\u30e6\u30fc\u30b6\u30fc\u540c\u610f\u53d6\u5f97\u304c\u524d\u63d0\u3068\u306a\u308b\u3002\u203bcookie\u5358\u4f53\u81ea\u4f53\u306f\u500b\u4eba\u60c5\u5831\u3068\u307f\u306a\u3055\u306a\u3044\u70b9\u304cGDPR\u3068\u7570\u306a\u308b\u3002<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Third_Party_Cookie%E5%BB%83%E6%AD%A2%E3%81%AE%E5%BD%B1%E9%9F%BF%E3%81%AE%E7%9F%9B%E5%85%88\"><\/span>Third Party Cookie\u5ec3\u6b62\u306e\u5f71\u97ff\u306e\u77db\u5148<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Third Party Cookie\u304c\u5ec3\u6b62\u3055\u308c\u308b\u80cc\u666f\u306b\u3064\u3044\u3066\u306f\u4e0a\u8ff0\u3057\u307e\u3057\u305f\u3002\u305d\u308c\u3067\u306f\u7d9a\u3044\u3066\u3001\u6211\u3005\u5e83\u544a\u4ee3\u7406\u5e97\u3084Third Party Cookie\u3092\u6d3b\u7528\u3057\u305fWeb\u30b5\u30fc\u30d3\u30b9\u304c\u53d7\u3051\u308b\u3060\u308d\u3046\u5f71\u97ff\u306b\u3064\u3044\u3066\u4e0b\u8a18\u306b\u7c21\u6f54\u306b\u307e\u3068\u3081\u3001\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A0%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%EF%BC%88%E3%83%AA%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%EF%BC%89%E9%85%8D%E4%BF%A1%E3%81%AE%E6%A9%9F%E8%83%BD%E5%81%9C%E6%AD%A2\"><\/span>\u2460\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u914d\u4fe1\u306e\u6a5f\u80fd\u505c\u6b62<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4eca\u5f8cThird Party Cookie\u5ec3\u6b62\u306b\u4f34\u3044\u3001<strong>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u914d\u4fe1\u306f\u305d\u306e\u6a5f\u80fd\u3092\u505c\u6b62\u3057\u3066\u3044\u304f<\/strong>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306bThird Party Cookie\u3092\u63a1\u7528\u3057\u3066\u304a\u308a\u3001\u4e00\u5ea6\u30a2\u30af\u30bb\u30b9\u3057\u305fWeb\u30b5\u30a4\u30c8\u306eCookie\uff08\u8a2a\u554f\u5c65\u6b74\uff09\u3092\u5143\u306b\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u95a2\u9023\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u3044\u304f\u4ed5\u7d44\u307f\u3068\u306a\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u4e0b\u8a18\u306b\u5404\u5e83\u544a\u5a92\u4f53\u6bce\u306e\u5909\u5316\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a(\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a)<\/strong> <br \/>Google\u5e83\u544a\u3084Yahoo!\u5e83\u544a\u306a\u3069\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\uff09\u306b\u95a2\u3057\u3066\u306f\u3001Third Party Cookie\u3067\u306f\u306a\u304f\u30c7\u30fc\u30bf\u8a08\u6e2c\u306bFirst Party Cookie\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"well2\">\u305d\u306e\u305f\u3081<strong>\u4eca\u56de\u306eThird Party Cookie\u5ec3\u6b62\u306e\u5f71\u97ff\u306f\u5927\u304d\u304f\u53d7\u3051\u306a\u3044<\/strong>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u307e\u305f\u4eca\u5f8c\u306f\u5404\u5a92\u4f53\u306e\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u3067\u306f\u306a\u304f\u3001\u300cGoogle Analytics \u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u6d3b\u7528\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"well2\">\u203bGoogle Analytics\u306f\u3001First Party Cookie\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u540c\u69d8\u306b\u5f71\u97ff\u306f\u306a\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002 \u52a0\u3048\u3066Yahoo!\u306b\u95a2\u3057\u3066\u306f\u3001Yahoo!\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u914d\u4fe1\u306b\u3064\u3044\u3066\u306f\u554f\u984c\u7121\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001 YDA\u306eYahoo!\u5916\uff08\u63d0\u643a\u30b5\u30a4\u30c8\u5148\uff09\u306b\u304a\u3044\u3066\u306f\u5f71\u97ff\u304c\u51fa\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u30fbFacebook\u5e83\u544a<br \/><\/strong> \u3053\u3061\u3089\u306b\u95a2\u3057\u3066\u3082Google\u5e83\u544a\u540c\u69d8\u306b\u3001Facebook\u30d5\u30a3\u30fc\u30c9\u3084\u30a2\u30d7\u30ea\u4e0a\u3067\u306e\u5e83\u544a\u50be\u5411\u306b\u95a2\u3057\u3066\u306f\u5f71\u97ff\u304c\u7121\u3044\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001Audience Network\u306b\u542b\u307e\u308c\u308b\u5916\u90e8\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3078\u306e\u914d\u4fe1\u306b\u95a2\u3057\u3066\u306f\u5f71\u97ff\u304c\u51fa\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u76f4\u8fd1iOS\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304cApp\u306b\u5bfe\u3057\u3066\u30aa\u30d7\u30c8\u30a4\u30f3\uff08\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u8a31\u53ef\uff09\u3001\u307e\u305f\u306f\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\uff08\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u62d2\u5426\uff09\u3092\u8feb\u3089\u308c\u305f\u969b\u3001\u5f8c\u8005\u3092\u9078\u3093\u3060\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u306a\u304f\u306a\u308a\u3001\u52b9\u679c\u8a08\u6e2c\u306b\u542b\u307e\u308c\u306a\u3044or\u542b\u307e\u308c\u305f\u3068\u3057\u3066\u3082\u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf\u304c\u5236\u9650\u3055\u308c\u308b\u305f\u3081\u3001\u5b89\u5fc3\u3067\u304d\u306a\u3044\u72b6\u6cc1\u306f\u7d9a\u304f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27525\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/fd8a8ef6352409ab1ff98a278c863ae6.png\" alt=\"\" width=\"528\" height=\"282\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/fd8a8ef6352409ab1ff98a278c863ae6.png 528w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/fd8a8ef6352409ab1ff98a278c863ae6-300x160.png 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/p>\n<p class=\"well2\"><strong><br \/>\u30fbDSP\u3001\u30a2\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong> \u81ea\u793e\u72ec\u81ea\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6301\u305f\u305a\u3001Third Party Cookie\u306b\u3088\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u4e3b\u4f53\u3068\u3059\u308b\u5a92\u4f53\u306f\u5f71\u97ff\u3092\u591a\u3044\u306b\u53d7\u3051\u308b\u3053\u3068\u306b\u306a\u308b\u305f\u3081\u3001\u5404\u5a92\u4f53\u306b\u554f\u3044\u304b\u3051\u6700\u65b0\u60c5\u5831\u3092\u968f\u6642\u53d6\u5f97\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A1DMP%E3%81%AA%E3%81%A9%E3%81%AE%E3%82%A2%E3%83%89%E3%83%86%E3%82%AF\"><\/span>\u2461DMP\u306a\u3069\u306e\u30a2\u30c9\u30c6\u30af<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u3053\u3061\u3089\u3082\u4e0a\u8ff0\u306eDSP\u3001\u30a2\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u540c\u69d8\u306b\u4e00\u90e8\u5f71\u97ff\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A2%E3%82%A2%E3%83%95%E3%82%A3%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%88\"><\/span>\u2462\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3082\u6210\u679c\u306e\u8a08\u6e2c\u306bCookie\u304c\u4f7f\u7528\u3055\u308c\u3066\u304d\u305f\u80cc\u666f\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u4eca\u56de\u306eThird Party Cookie\u5ec3\u6b62\u306e\u5f71\u97ff\u3067\u3001\u4eca\u307e\u3067\u901a\u308a\u306e\u6570\u5024\u8a08\u6e2c\u306f\u96e3\u3057\u304f\u306a\u308b\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u6210\u679c\u8a08\u6e2c\u5468\u308a\u306f\u4e3b\u306bASP\uff08\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\uff09\u304c\u884c\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u4eca\u56de\u306eCookie\u5ec3\u6b62\u3078\u306e\u5bfe\u5fdc\u304c\u4e0d\u5341\u5206\u3067\u3042\u308c\u3070\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u672c\u6765\u5f97\u3089\u308c\u308b\u306f\u305a\u306e\u5831\u916c\u3092\u53d7\u3051\u53d6\u308c\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u3082\u5341\u5206\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u5404ASP\u306fCookie\u306b\u4f9d\u5b58\u3057\u306a\u3044\u65b0\u305f\u306a\u8a08\u6e2c\u65b9\u6cd5\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27526\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/2b530e80c7d0de90885e285c5d798063.png\" alt=\"\" width=\"740\" height=\"115\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/2b530e80c7d0de90885e285c5d798063.png 740w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/2b530e80c7d0de90885e285c5d798063-300x47.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/> \u53c2\u8003\uff1a<a href=\"https:\/\/services.google.com\/fh\/files\/misc\/disabling_third-party_cookies_publisher_revenue.pdf\">Effect of disabling third-party cookies on publisher revenue<\/a> \u5b9f\u969b\u306b\u4eca\u56de\u306e<strong>Third Party Cookie\u5ec3\u6b62\u306b\u304a\u3051\u308b\u30a2\u30c9\u30c6\u30af\u696d\u754c\u3078\u306e\u5f71\u97ff\u5ea6\u5408\u3044<\/strong>\u3092\u3001Google\u304c\u8abf\u67fb\u3057\u305f\u7d50\u679c\u304c\u4e0a\u8a18\u3068\u306a\u308a\u307e\u3059\u3002\u8abf\u67fb\u7d50\u679c\u306b\u3088\u308b\u3068cookie\u5ec3\u6b62\u3092\u60f3\u5b9a\u3057\u305f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u3001\u65e2\u5b58\u306ecookie\u6709\u308a\u3067\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u6bd4\u3079\u3066<strong>\u5e73\u574752%\u53ce\u76ca\u304c\u4f4e\u304f\u306a\u3063\u305f<\/strong>\u3053\u3068\u3082\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2020\u5e74\u306b\u5ba3\u8a00\u3055\u308c\u305fThird Party Cookie\u306e\u5ec3\u6b62\u3067\u3059\u304c\u3001\u79fb\u884c\u307e\u3067\u306e\u7336\u4e88\u306f\u5f53\u6642\u304b\u3089\u6570\u3048\u30662\u5e74\u9593\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u6642\u671f\u306f\u591a\u5c11\u524d\u5f8c\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u304c\u3001\u3068\u306f\u3044\u30482022\u5e74\u4ee5\u964d\u4e0a\u8ff0\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u306f\u591a\u5927\u306a\u5f71\u97ff\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3082\u306f\u3084\u5bfe\u5cb8\u306e\u706b\u4e8b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u3063\u304b\u308a\u5371\u6a5f\u611f\u3092\u3082\u3063\u3066\u52d5\u304d\u59cb\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Third_Party_Cookie%E5%BB%83%E6%AD%A2%E5%BE%8C%E3%81%AE%E5%95%8F%E9%A1%8C\"><\/span>Third Party Cookie\u5ec3\u6b62\u5f8c\u306e\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u3053\u307e\u3067Third Party Cookie\u304c\u5ec3\u6b62\u3055\u308c\u308b\u3053\u3068\u3067\u8d77\u304d\u308b\u5a92\u4f53\u3084\u30c4\u30fc\u30eb\u306e\u69cb\u9020\u3078\u306e\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u7d9a\u3044\u3066\u3001\u3053\u3053\u304b\u3089\u306fThird Party Cookie\u7121\u304d\u5f8c\u306b\u8d77\u304d\u308b\u3001\u554f\u984c\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%83%BC%E3%83%87%E3%82%A3%E3%82%A8%E3%83%B3%E3%82%B9%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E5%88%B6%E9%99%90\"><\/span>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u306e\u5236\u9650<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u524d\u8ff0\u3057\u305fITP\u306b\u3088\u308a\u3001\u65e2\u306b\u30b5\u30a4\u30c8\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u306e\u8ffd\u8de1\u304c\u5236\u9650\u3055\u308c\u3001Third Party Cookie\u306f24\u6642\u9593\u3001First Party Cookie\u306f\u8a2a\u554f\u5f8c7\u65e5\u4ee5\u964d\u3067\u304d\u306a\u304f\u306a\u308b\u3068\u3044\u3063\u305f\u5f62\u3067\u5f71\u97ff\u306f\u51fa\u3066\u3044\u307e\u3059\u304c\u3001\u4eca\u5f8cThird Party Cookie\u304c\u5b8c\u5168\u306b\u5ec3\u6b62\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u9855\u8457\u306b\u4e0b\u8a18\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e0b\u8a18\u3067\u5b9f\u969b\u306b\u5f71\u97ff\u304c\u51fa\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u308b\u9805\u76ee\u306b\u3064\u3044\u3066\u7c21\u6f54\u306b\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<p class=\"well2\"><strong>\u30fb\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u3084\u30ea\u30fc\u30bb\u30f3\u30b7\u30fc\u8a08\u6e2c<\/strong> <br \/>\u3053\u308c\u307e\u3067\u5358\u4e00\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u540c\u4e00\u306e\u5e83\u544a\u304c\u3067\u306a\u3044\u3088\u3046\u306b\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u3092\u5236\u9650\u3057\u3001\u307e\u305f\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306a\u3069\u3092\u76ee\u7684\u306b\u30ea\u30fc\u30bb\u30f3\u30b7\u30fc\u3092\u533a\u5207\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306a\u3069\u3001Third Party Cookie\u3092\u7528\u3044\u3066\u30d6\u30e9\u30a6\u30b6\u3092\u8de8\u3044\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u60c5\u5831\u306e\u63d0\u4f9b\u3092\u304a\u3053\u306a\u3063\u3066\u304d\u305f\u4f01\u696d\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3057\u304b\u3057\u4eca\u56de\u306e\u5ec3\u6b62\u306b\u3042\u305f\u308a\u3001Cookie\u3092\u7528\u3044\u3066\u500b\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3088\u308a\u4e00\u5c64\u56f0\u96e3\u306b\u306a\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p class=\"well2\"><strong>\u30fb\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u3067\u304d\u306a\u304f\u306a\u308b<br \/><\/strong> 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Cookie\u5ec3\u6b62\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u5358\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u51fa\u6765\u306a\u304f\u306a\u308b\u70b9\u3082\u8105\u5a01\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u4e2d\u9577\u671f\u7684\u306b\u306f\u9867\u5ba2\u4f53\u9a13\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u306e\u5275\u51fa\u3082\u96e3\u3057\u304f\u306a\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u30fbCV\uff08\u30d3\u30e5\u30fc\u30b9\u30eb\u30fcCV\uff09\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u306a\u3044<br \/><\/strong> \u307e\u305f\u4e0a\u8a18\u3068\u540c\u69d8\u306b\u3001Third Party Cookie\u5ec3\u6b62\u306b\u3088\u308a\u3001\u5e83\u544a\u5a92\u4f53\u6bce\u306e\u8ca2\u732e\u5ea6\u8a08\u6e2c\u3082\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"well2\">\u73fe\u306b\u4eca\u5f8c\u5b9f\u88c5\u3055\u308c\u3066\u3044\u304f\u80cc\u7b56\u306e\u4e2d\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u4e3b\u4f53\u306e\u30aa\u30d7\u30c8\u30a4\u30f3\u3001\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u304c\u3042\u308b\u3068\u8ff0\u3079\u307e\u3057\u305f\u304c\u3001\u4f8b\u3048\u30aa\u30d7\u30c8\u30a4\u30f3\u3092\u9078\u629e\u3057\u305f\u3068\u3057\u3066\u3082\u3001<strong>\u30d3\u30e5\u30fc\u30b9\u30eb\u30fc\u8a08\u6e2c\u304c\u6700\u592724\u6642\u9593\u3092\u8d85\u3048\u308b\u3068\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u4e0d\u53ef\u306b\u306a\u308b<\/strong>\u306a\u3069\u3001\u307b\u307c\u307b\u307c\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u3053\u3068\u3082\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u30fbAB\u30c6\u30b9\u30c8\u3078\u306e\u5f71\u97ff<\/strong> <br \/>\u52a0\u3048\u3066\u5e83\u544a\u306e\u6210\u679c\u6539\u5584\u306e\u305f\u3081\u306b\u884c\u308f\u308c\u308bAB\u30c6\u30b9\u30c8\u306b\u304a\u3044\u3066\u3082\u540c\u69d8\u306e\u4e8b\u304c\u3044\u3048\u307e\u3059\u3002\u4e00\u5ea6\u30c6\u30b9\u30c8\u3092\u7d4c\u9a13\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u305f\u3068\u3057\u3066\u3082\u3001Third Party Cookie\u4ed8\u4e0e\u5f8c24\u6642\u9593\u304c\u7d4c\u904e\u3059\u308b\u3068Cookie\u304c\u5931\u52b9\u3055\u308c\u308b\u305f\u3081\u3001\u5bfe\u8c61\u3092\u6b63\u78ba\u306b\u9664\u5916\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u3001<strong>\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u304c\u8907\u6570\u56de\u30c6\u30b9\u30c8\u306b\u63a5\u89e6\u3059\u308b<\/strong>\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"well2\">\u3059\u308b\u3068\u30c6\u30b9\u30c8\u691c\u8a3c\u306e\u7d71\u8a08\u7684\u306a\u5206\u6790\u306b\u5fc5\u8981\u306a\u30e6\u30fc\u30b6\u30fc\u6bcd\u6570\u306e\u4e2d\u306b\u91cd\u8907\u304c\u305f\u3084\u3059\u304f\u542b\u307e\u308c\u308b\u5f62\u306b\u306a\u308b\u305f\u3081\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u6642\u9593\u3068\u30b3\u30b9\u30c8\u3092\u304b\u3051\u3001\u614e\u91cd\u306b\u691c\u8a3c\u3092\u9032\u3081\u308b\u5fc5\u8981\u304c\u3067\u3066\u304f\u308b\u3001\u3059\u308b\u3068\u6210\u679c\u6700\u9069\u5316\u307e\u3067\u306e\u9053\u306e\u308a\u3082\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u9577\u304f\u306a\u308b\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u7cbe\u5ea6\u304c\u60aa\u5316\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4e0d\u900f\u660e\u5316\u304c\u9032\u3080\u3001\u307e\u305f\u65e2\u5b58\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u304c\u58ca\u308c\u3001\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u56f0\u96e3\u306b\u306a\u308b\u3053\u3068\u304b\u3089\u3001Third Party Cookie\u5ec3\u6b62\u524d\u5f8c\u3067\u540c\u7b49\u306e\u6210\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u304b\u304b\u308b<strong>\u5e83\u544a\u8cbb\u306e\u5897\u5927<\/strong>\u3082\u61f8\u5ff5\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u306a\u3093\u3089\u304b\u306e\u5bfe\u7b56\u3092\u3057\u306a\u3044\u9650\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u8cea\u306f\u843d\u3061\u307e\u3059\u3002\u53d6\u5f97\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u7dcf\u91cf\u304c\u6e1b\u5c11\u3059\u308b\u3053\u3068\u81ea\u4f53\u304c\u3001\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7df4\u308a\u3001\u5b9f\u884c\u3059\u308b\u4e0a\u3067\u5927\u304d\u306a\u58c1\u306b\u306a\u308a\u5f97\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BC%81%E6%A5%AD%E3%81%8C%E4%BB%8A%E5%BE%8C%E6%97%A9%E6%80%A5%E3%81%AB%E5%8F%96%E3%82%8A%E7%B5%84%E3%82%80%E3%81%B9%E3%81%8D%E8%AA%B2%E9%A1%8C\"><\/span>\u4f01\u696d\u304c\u4eca\u5f8c\u65e9\u6025\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u8ab2\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0a\u306e\u3053\u3068\u304b\u3089\u3001\u3053\u308c\u307e\u3067\u53ce\u96c6\u3067\u304d\u3066\u3044\u305f\u30c7\u30fc\u30bf\u304c\u898b\u308c\u306a\u304f\u306a\u308b\u3001\u900f\u660e\u5ea6\u304c\u4f4e\u304f\u306a\u308b\u3053\u3068\u3067\u65e2\u5b58\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u5d29\u308c\u3001\u4f01\u696d\u306b\u3088\u3063\u3066\u306f\u6226\u7565\u306e\u7acb\u3066\u76f4\u3057\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u306f\u660e\u767d\u3067\u3059\u3002<\/p>\n<p>\u4e0a\u8ff0\u3057\u305f\u901a\u308a\u3001Third Party Cookie\u5ec3\u6b62\u5f8c\u306f\u500b\u4eba\u3092\u8ffd\u3046\u3053\u3068\u304c\u4e8b\u5b9f\u4e0a\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u3059\u308b\u3068\u898b\u8fbc\u307f\u5ba2\u306e\u59ff\u304c\u307c\u3084\u3051\u3001\u3069\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3089\u3044\u3044\u304b\u304c\u78ba\u5b9f\u306b\u4e0d\u660e\u77ad\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u80cc\u666f\u3092\u53d7\u3051\u3066\u4eca\u5f8c\u5404\u4f01\u696d\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6c42\u3081\u3089\u308c\u308b\u306e\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u306e<strong>\u5c5e\u6027\u30d9\u30fc\u30b9<\/strong>\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d\u306b\u306a\u308b\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u305d\u306e\u5c5e\u6027\u3092\u628a\u63e1\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u304c\u3001\u9867\u5ba2\u30ea\u30b9\u30c8\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3001\u3044\u308f\u3086\u308bZero Party Data\u3001First Party Data\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u5426\u304b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div style=\"border: 1px solid #cccccc; padding: 10px; background: #ffffff;\"><strong>\u30fbZero Party Data<\/strong> <br \/>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u52dd\u624b\u306b\u53d6\u5f97\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u3042\u308b\u500b\u4eba\u304c\u5e83\u544a\u4e3b\u306b\u5bfe\u3057\u3066\u610f\u56f3\u7684\u306b\u5171\u6709\u3059\u308b\u30c7\u30fc\u30bf<\/strong>\u3001\u4f01\u696d\u304c\u9069\u5207\u306b\u8981\u6c42\u3057\u3066\u5f97\u305f\u30c7\u30fc\u30bf\u3092\u6307\u3057\u307e\u3059\u3002<br \/>Zero Party Data\u306f\u8abf\u67fb\u4f01\u696d\u306e\u30d5\u30a9\u30ec\u30b9\u30bf\u30fc\uff08Forrester\uff09\u304c\u6628\u5e742020\u5e7411\u6708\u306b\u547d\u540d\u3057\u305f\u7528\u8a9e\u3067\u3001\u73fe\u5728\u6ce8\u76ee\u3092\u6d74\u3073\u3066\u3044\u308b\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u500b\u4eba\u304c\u81ea\u5206\u3068\u95a2\u4fc2\u306e\u3042\u308b\u4f55\u3089\u304b\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u5e83\u544a\u4e3b\u304b\u3089\u53d7\u3051\u308b\u306e\u3068\u5f15\u304d\u63db\u3048\u306b\u3001\u305d\u306e\u5e83\u544a\u4e3b\u306b\u81ea\u5206\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u3053\u3068\u3092\u8a31\u8afe\u3059\u308b\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u304c\u5f53\u3066\u306f\u307e\u308b\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u308c\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u300c\u500b\u4eba\u60c5\u5831\u3092\u5b88\u308a\u305f\u3044\u300d\u3068\u8003\u3048\u308b\u4e00\u65b9\u3067\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u306b\u81ea\u5206\u306e\u3053\u3068\u3092\u5206\u304b\u3063\u3066\u307b\u3057\u3044\u300d\u3068\u3082\u601d\u3063\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002 <br \/>\u307e\u305f\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u306f\u3001\u7c21\u5358\u306b\u624b\u306b\u5165\u308b\u30c7\u30fc\u30bf\u3067\u306f\u306a\u3044\u305f\u3081\u3001<strong>\u2460\u53ce\u96c6\u304c\u5927\u5909\u3001\u2461\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3001\u2462\u65e2\u5b58\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30c7\u30fc\u30bf\u3057\u304b\u53d6\u308c\u306a\u3044<\/strong>\u3068\u3044\u3046\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u00a0<br \/><strong>\u30fbFirst Party Data<br \/><\/strong> \u3053\u3061\u3089\u306f\u3001\u5e83\u544a\u4e3b\u304c\u81ea\u793e\u30c1\u30e3\u30cd\u30eb\u3067<strong>\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30c7\u30fc\u30bf<\/strong>\u3067\u3059\u3002Zero Party Data\u306f\u3001First Party Data\u306e\u4e00\u7a2e\u3068\u3082\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u305f\u3060\u3057\u3001Zero Party Data\u306e\u5834\u5408\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u81ea\u5206\u305f\u3061\u306e\u597d\u307f\u3084\u5fc3\u8c61\u306b\u3064\u3044\u3066\u3001\u8208\u5473\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u610f\u8b58\u7684\u306b\u5171\u6709\u3059\u308b\u30c7\u30fc\u30bf\u3067\u3059\u3002<br \/>First Party Data\u306b\u591a\u3044\u3001\u3044\u308f\u3086\u308b\u63a8\u6e2c\u30c7\u30fc\u30bf\u3088\u308a\u3082\u3001\u540c\u610f\u306e\u3046\u3048\u3067\u63d0\u4f9b\u3055\u308c\u305fZero Party Data\u306e\u307b\u3046\u304c\u6b63\u78ba\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/div>\n<p>\u3000 \u5177\u4f53\u7684\u306b\u5c5e\u6027\u30d9\u30fc\u30b9\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3063\u3066\u3082\u3001\u305d\u3082\u305d\u3082\u306e\u30c7\u30fc\u30bf\u304c\u7121\u3044\u3068\u6253\u3061\u624b\u306f\u9650\u3089\u308c\u3001\u6226\u7565\u8a2d\u8a08\u306f\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305fGoogle\u3084Amazon\u3001Facebook\u306a\u3069\u306e\u5927\u4f01\u696d\u306f\u65e2\u306b\u5341\u5206\u306a\u9867\u5ba2\u60c5\u5831\u3092\u5f97\u3066\u3044\u307e\u3059\u304c\u3001\u4e2d\u5c0f\u96f6\u7d30\u4f01\u696d\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4eca\u56de\u4e16\u754c\u7684\u306bThird Party Cookie\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u4f9d\u5b58\u306e\u4e16\u306e\u4e2d\u304b\u3089\u306e\u8131\u5374\u304c\u59cb\u307e\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u518d\u5ea6\u9867\u5ba2\u8d77\u70b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u4e0a\u8ff0\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u304c\u4eca\u5f8c\u306e\u4f01\u696d\u306e\u6210\u9577\u901f\u5ea6\u3084\u6226\u7565\u7b56\u5b9a\u306b\u3082\u5dee\u3092\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u9867\u5ba2\u304b\u3089\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3088\u308a\u3082\u3001\u9069\u5207\u306b1\u4eba1\u4eba\u306e\u9867\u5ba2\u306b\u8981\u6c42\u3057\u305f\u3082\u306e\u3001Zero Party Data\u306e\u4fa1\u5024\u306f\u3001\u53d6\u5f97\u3082First Party Data\u3088\u308a\u96e3\u3057\u3044\u5206\u3001\u8cb4\u91cd\u3067\u60c5\u5831\u306e\u7cbe\u5ea6\u306f\u6975\u3081\u3066\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u95a2\u5fc3\u3092\u62b1\u304f\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u8981\u671b\u3092\u62fe\u3044\u4e0a\u3052\u308b\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u304f\u3053\u3068\u306f\u3044\u3046\u307e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Third_Party_Cookie%E5%BB%83%E6%AD%A2%E5%BE%8C%E3%81%AE%E5%AF%BE%E7%AD%96\"><\/span>Third Party Cookie\u5ec3\u6b62\u5f8c\u306e\u5bfe\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0a\u3088\u308a\u3001\u4eca\u5f8c\u306f\u7dcf\u3058\u3066<strong>\u300c\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u6d3b\u7528\u5ea6\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u308b\u300d<\/strong>\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5206\u304b\u308a\u3084\u3059\u304f\u5206\u5272\u3059\u308b\u3068\u4e0b\u8a184\u3064\u306e\u3088\u3046\u306a\u6d3b\u52d5\u304c\u8d77\u70b9\u3068\u306a\u308b\u305f\u3081\u3001\u4eca\u306e\u5185\u304b\u3089\u6e96\u5099\u3092\u9032\u3081\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<div style=\"border: 1px solid #cccccc; padding: 10px; background: #ffffff;\">\u2460\u81ea\u793e\u30c7\u30fc\u30bf\u6d3b\u7528<br \/>\u2461\u72ec\u81ea\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u78ba\u7acb\u3068\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u69cb\u7bc9 <br \/>\u2462\u30cf\u30a6\u30b9\u30ea\u30b9\u30c8\u306e\u7ba1\u7406 <br \/>\u2463\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u8a2d\u8a08<\/div>\n<p>\u3000 \u3067\u306f\u3001\u5b9f\u969b\u306b\u9867\u5ba2\u3068\u95a2\u4fc2\u6027\u3092\u7bc9\u304d\u3064\u3064\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u69cb\u7bc9\u30fb\u518d\u69cb\u7bc9\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u3001\u4eca\u5f8c\u3088\u308a\u91cd\u8981\u5ea6\u304c\u9ad8\u307e\u308b\u624b\u6cd5\u3068\u306f\u306a\u3093\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u4e0b\u8a18\u3067\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u30fbOne to One\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/strong> <br \/>Third Party Cookie\u304c\u5ec3\u6b62\u3055\u308c\u305f\u5f8c\u306b\u5e83\u544a\u4e3b\u3084\u4ee3\u7406\u5e97\u304c\u91cd\u8981\u8996\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u53d6\u5f97\u3057\u305f<strong>First Party Cookie\u306e\u4fa1\u5024\u306e\u6700\u5927\u5316<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"well2\">\u81ea\u793e\u3067\u904b\u55b6\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u6226\u7565\u8a2d\u8a08\u306e\u91cd\u8981\u5ea6\u3092\u4e0a\u3052\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u6539\u5584\u3059\u308b\u4ed5\u7d44\u307f\u3065\u304f\u308a\u306b\u3057\u3063\u304b\u308a\u3068\u6642\u9593\u3092\u5272\u304f\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002 \u3000<\/p>\n<p class=\"well2\">\u307e\u305f\u3053\u306e\u9867\u5ba21\u4eba1\u4eba\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u8cea\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001First Party Cookie\u3088\u308a\u3082\u8cb4\u91cd\u306aZero Party Cookie\u306e\u53d6\u5f97\u306b\u304b\u304b\u308b<strong>\u30b3\u30b9\u30c8\u3084\u6642\u9593\u3082\u4e0a\u624b\u306b\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/strong>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong> <br \/>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u304c\u4f7f\u3048\u306a\u304f\u306a\u308a\u3001\u5a92\u4f53\u304b\u3089\u53d6\u5f97\u3067\u304d\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u304c\u5236\u9650\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4eca\u5f8c\u53d6\u5f97\u3067\u304d\u308b\u500b\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u306e\u8cea\u306f\u3001Third Party Cookie\u5ec3\u6b62\u5f8c\u3069\u3046\u3057\u3066\u3082\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002 \u3000<\/p>\n<p class=\"well2\">\u3060\u304b\u3089\u3053\u305d\u81ea\u793e\u3067\u3001First Party Cookie\u304c\u53d6\u5f97\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9700\u8981\u304c\u4f38\u3073\u3066\u3044\u304f\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002\u30b5\u30a4\u30c8\u3078\u306e\u30ed\u30b0\u30a4\u30f3ID\u3084\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306a\u3069\u30e6\u30fc\u30b6\u30fc\u540c\u610f\u306e\u5143\u53d6\u5f97\u3067\u304d\u305f\u30c7\u30fc\u30bf\u306f\u4eca\u5f8c\u3088\u308a\u8cb4\u91cd\u3067\u81ea\u793e\u306e\u8ca1\u7523\u306b\u306a\u308a\u3048\u308b\u306e\u3067\u3059\u3002 \u3000<\/p>\n<p class=\"well2\">\u307e\u305f\u305d\u3046\u306a\u308b\u3068\u3001\u6539\u3081\u3066SEO\u3084\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\uff09\u306a\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p class=\"well2\">\u52a0\u3048\u3066\u305d\u306e\u4ed5\u7d44\u307f\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u6226\u8853\u3068\u3057\u3066\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u7528\u610f\u3057\u3001Google Analitycs\u3084Google\u5e83\u544a\u3067\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3068\u9023\u52d5\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u306eWeb\u65bd\u7b56\u306e\u52b9\u679c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u30fb\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u305fCRM\u65bd\u7b56<\/strong> <br \/>Third Party Cookie\u304c\u306a\u304f\u306a\u3063\u3066\u3082\u3001\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u305f\u65bd\u7b56\u306f\u3055\u307b\u3069\u5927\u304d\u306a\u5f71\u97ff\u3092\u53d7\u3051\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u4eca\u5f8c\u3088\u308a\u4e00\u5c64\u8cb4\u91cd\u306b\u306a\u3063\u3066\u304f\u308bFarst Party Data\u3092\u53d6\u5f97\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306b\u306a\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u306e\u91cd\u8981\u5ea6\u306f\u9ad8\u304f\u306a\u308b\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002 \u3000<\/p>\n<p class=\"well2\">\u307e\u305f\u4eca\u5f8c\u306fThird Party Cookie\u306b\u5f71\u97ff\u3055\u308c\u306a\u3044MA\u30c4\u30fc\u30eb\u3084\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u53d6\u5f97\u3057\u305f\u30ea\u30b9\u30c8\u3092\u6574\u7406\u3001\u9023\u7d61\u5148\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u306e\u63d0\u4f9b\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u307e\u3067\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u4e0a\u3067\u53d6\u308a\u7d44\u3093\u3067\u3044\u305f\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u30fbCookie\u306b\u4f9d\u5b58\u3057\u306a\u3044\u30e1\u30c7\u30a3\u30a2\u3068\u30c1\u30e3\u30cd\u30eb\u306e\u6709\u52b9\u6d3b\u7528<br \/><\/strong> \u3044\u308f\u3086\u308bTVCM\u3084\u65b0\u805e\u5e83\u544a\u3001\u5c4b\u5916\u5e83\u544a\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u900f\u660e\u6027\u304c\u8584\u308c\u3066\u3057\u307e\u3046\u30d6\u30e9\u30a6\u30b6\u30d9\u30fc\u30b9\u306e\u65bd\u7b56\u5916\u306e\u65bd\u7b56\u306b\u306a\u308b\u305f\u3081\u3001Third Party Cookie\u5ec3\u6b62\u5f8c\u306b\u304a\u3044\u3066\u306f\u5e83\u544a\u8cbb\u306e<strong>\u300c\u5b89\u5168\u306a\u6295\u8cc7\u5148\u300d<\/strong>\u306b\u306a\u308b\u3068\u3044\u3063\u3066\u3082\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p class=\"well2\">\u30bf\u30af\u30b7\u30fc\u5e83\u544a\u3001\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306a\u3069\u65b0\u3057\u3044\u5a92\u4f53\u306e\u53f0\u982d\u3082\u6642\u4ee3\u306e\u6ce2\u98a8\u306b\u306e\u3063\u3066\u52a0\u901f\u3059\u308b\u3053\u3068\u3082\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p class=\"well2\"><strong>\u30fbSecond Party Data<\/strong> <br \/>Second Party Data\u3068\u306f\u3001\u81ea\u793e\u304c\u4fdd\u6709\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3067\u306f\u306a\u304f\u3001<strong>\u7279\u5b9a\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u304b\u3089\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5916\u90e8\u30c7\u30fc\u30bf<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p class=\"well2\">\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u76f4\u63a5\u63d0\u4f9b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3067\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u76f4\u63a5\u7684\u306a\u95a2\u4fc2\u304c\u3042\u308b\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304c\u904b\u55b6\u3059\u308b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u7d4c\u7531\u3059\u308b\u3053\u3068\u3067\u5408\u6cd5\u7684\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27527\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/leveraging-data-to-maximize-your-roi.png\" alt=\"\" width=\"841\" height=\"381\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/leveraging-data-to-maximize-your-roi.png 841w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/leveraging-data-to-maximize-your-roi-300x136.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/leveraging-data-to-maximize-your-roi-768x348.png 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/> <br \/>\u53c2\u8003\uff1a<a href=\"https:\/\/www.measurence.com\/blog\/data-to-maximize-your-roi.html\">1st, 2nd, &amp; 3rd party data and its effect on your ROI<\/a><\/p>\n<p>GDPR\u3084CCPA\u306a\u3069\u65e9\u304f\u304b\u3089\u500b\u4eba\u60c5\u5831\u306e\u53d6\u308a\u6271\u3044\u306b\u6ce8\u610f\u3092\u6255\u3044\u3001\u898f\u5236\u3092\u8a2d\u3051\u3066\u304d\u305f\u6b27\u7c73\u8af8\u5916\u56fd\u3067\u306f\u65e9\u671f\u3088\u308a\u6709\u52b9\u6d3b\u7528\u3055\u308c\u3066\u304d\u305f\u30c7\u30fc\u30bf\u533a\u5206\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u81ea\u793e\u9867\u5ba2\u30c7\u30fc\u30bf\uff08First Party Cookie\uff09\u3068\u4ed6\u793e\u63d0\u4f9b\u5143\u304c\u6240\u6709\u30fb\u63d0\u4f9b\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\uff08First Party Cookie\uff1dSecond Party Cookie\uff09\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u8ca9\u58f2\u6a5f\u4f1a\u306e\u5275\u51fa\u3001\u7372\u5f97\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u6d3b\u7528\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u305d\u306e\u3082\u306e\u3092\u8ca9\u58f2\u3059\u308b\u30d9\u30f3\u30c0\u30fc\u3082\u4eca\u5f8c\u5897\u3048\u308b\u3068\u3068\u3082\u306b\u3001Third Party Cookie\u5ec3\u6b62\u306b\u3088\u308a\u6e1b\u5c11\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u88dc\u5b8c\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u62e1\u5927\u3092\u76ee\u7684\u3068\u3057\u305f<strong>2\u793e\u9593\u3067\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u7de0\u7d50<\/strong>\u306a\u3069\u304c\u4eca\u5f8c\u65e5\u672c\u3067\u3082\u52a0\u901f\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u591a\u5927\u306a\u308b\u5f71\u97ff\u304c\u4e88\u6e2c\u3055\u308c\u308bThird Party Cookie\u306e\u5ec3\u6b62\u3067\u3059\u304c\u3001\u3067\u306f\u4eca\u5f8c\u3001\u5ba3\u8a00\u5143\u306eGoogle\u81ea\u4f53\u306f\u3069\u306e\u3088\u3046\u306b\u3053\u308c\u3089\u554f\u984c\u306b\u5bfe\u51e6\u3057\u3066\u3044\u304f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u53ce\u76ca\u306e\u5927\u534a\u3092\u5e83\u544a\u4e8b\u696d\u304b\u3089\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3089\u3053\u305d\u3001Google\u306f\u81ea\u5206\u3067\u81ea\u5206\u306e\u9996\u3092\u7d5e\u3081\u3066\u3044\u308b\u3088\u3046\u306b\u3082\u898b\u3066\u3068\u308c\u307e\u3059\u304c\u3001\u305d\u3053\u306f\u3057\u3063\u304b\u308a\u3068\u300c\u4ee3\u66ff\u6848\u300d\u3092\u7acb\u3066\u3001\u5bfe\u7b56\u3092\u9032\u3081\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002 Third Party Cookie\u306b\u5909\u308f\u308b\u305d\u306e\u300c\u4ee3\u66ff\u6848\u300d\u3068\u306f\u4e00\u4f53\u306a\u3093\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cookie%E3%81%AB%E4%BB%A3%E3%82%8F%E3%82%8B%E6%96%B0%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%80%8CPrivacy_Sandbox%E3%80%8D\"><\/span>Cookie\u306b\u4ee3\u308f\u308b\u65b0\u30b7\u30b9\u30c6\u30e0\u300cPrivacy Sandbox\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u73fe\u5728\u3001Third Party Cookie\u4f9d\u5b58\u304b\u3089\u306e\u8131\u5374\u3001\u4ee3\u66ff\u3048\u6848\u3068\u3057\u3066Google\u3067\u306fCookie\u306b\u4ee3\u308f\u308b\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066<strong>\u300cPrivacy Sandbox\uff08\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\uff09\u300d<\/strong>\u3068\u547c\u3070\u308c\u308b\u69cb\u60f3\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<br \/>https:\/\/www.chromium.org\/Home\/chromium-privacy\/privacy-sandbox<\/p>\n<p>\u300cPrivacy Sandbox\uff08\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\uff09\u300d\u306fCookie\u3067\u554f\u984c\u8996\u3055\u308c\u3066\u3044\u305f\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089\u4e0b\u8a183\u3064\u3092\u539f\u5247\u306b\u304a\u3044\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"border: 1px solid #cccccc; padding: 10px; background: #ffffff;\"><strong>\u2460\u900f\u660e\u6027\uff1a<br \/><\/strong>\u500b\u4eba\u60c5\u5831\u304c\u3069\u306e\u3088\u3046\u306b\u96c6\u3081\u3089\u308c\u3001\u3069\u306e\u3088\u3046\u306b\u5e83\u544a\u306b\u7528\u3044\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u5bb9\u6613\u306b\u78ba\u8a8d\u3067\u304d\u308b\u300c\u900f\u660e\u6027\u300d\u304c\u7dad\u6301\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3002<br \/><strong>\u2461\u9078\u629e\u80a2\uff1a<br \/><\/strong>\u30e6\u30fc\u30b6\u30fc\u306b\u3001\u500b\u4eba\u60c5\u5831\u306e\u53d6\u308a\u6271\u3044\u3084\u597d\u307e\u3057\u3044Web\u4f53\u9a13\u306b\u5bfe\u3059\u308b\u300c\u9078\u629e\u80a2\u300d\u304c\u3042\u308b\u3053\u3068\u3002\u88cf\u3067\u52dd\u624b\u306b\u500b\u4eba\u60c5\u5831\u304c\u6271\u308f\u308c\u308b\u3053\u3068\u304c\u306a\u304f\u306a\u308b\u3053\u3068\u3002<br \/><strong>\u2462\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\uff1a<br \/><\/strong>\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u81ea\u8eab\u306e\u500b\u4eba\u60c5\u5831\u306e\u6271\u308f\u308c\u3066\u3044\u308b\u7bc4\u56f2\u306b\u3064\u3044\u3066\u628a\u63e1\u3057\u3001\u63d0\u4f9b\u7bc4\u56f2\u3092\u300c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u300d\u3067\u304d\u308b\u72b6\u614b\u3067\u3042\u308b\u3053\u3068\u3002<\/div>\n<p>\u3000 2020\u5e748\u6708\u306b\u540c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u3089\u308c\u3001\u65e2\u306b\u79fb\u884c\u306b\u5411\u3051\u305f\u5b9f\u9a13\u306e\u5b9f\u65bd\u3068\u7d50\u679c\u306e\u516c\u8868\u3082\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u540c\u793e\u306f\u3053\u306e\u53d6\u308a\u7d44\u307f\u3092\u3001Chrome\u30d6\u30e9\u30a6\u30b6\u5185\u306b\u304a\u3051\u308b\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8a31\u53ef\u3092\u7d99\u7d9a\u3057\u3064\u3064\u3001\u4e0d\u9069\u5207\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u6e1b\u3089\u3059\u305f\u3081\u306e\u4e00\u624b\u6bb5\u3067\u3042\u308b\u3068\u65ad\u8a00\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u69cb\u60f3\u304c\u5b9f\u73fe\u3059\u308b\u3068\u3001Cookie\u306e\u4ee3\u308f\u308a\u306b5\u3064\u306eAPI\u3092\u7528\u3044\u3066\u30c7\u30fc\u30bf\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u884c\u3044\u300cCookie\u3067\u306f\u306a\u304f\u30d6\u30e9\u30a6\u30b6\u30d9\u30fc\u30b9\u3067\u8a08\u6e2c\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7ba1\u7406\u3059\u308b\u300d\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u4e0b\u8a18\u304c\u305d\u306e\u5404API\u306e\u540d\u79f0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<div style=\"border: 1px solid #cccccc; padding: 10px; background: #ffffff;\">\u30105\u3064\u306eAPI\u3011 <br \/>\u2460\u300c\u30c8\u30e9\u30b9\u30c8API\uff08trust API\uff09\u300d <br \/>\u2461\u300c\u30c8\u30e9\u30b9\u30c8\u30c8\u30fc\u30af\u30f3\uff08trust tokens\uff09\u300d <br \/>\u2462\u300c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30d0\u30b8\u30a7\u30c3\u30c8API\uff08privacy budget API\uff09\u300d<br \/>\u2463\u300c\u30a4\u30d9\u30f3\u30c8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30e1\u30b8\u30e3\u30fc\u30e1\u30f3\u30c8API\uff08Event conversion measurement API\uff09\u300d<br \/>\u2464\u300cPIGIN\uff08referring to private interest groups, including noise\uff09\u300d<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27528\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/c8856789ec11ab8b1013037cef6929f9.png\" alt=\"\" width=\"846\" height=\"268\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/c8856789ec11ab8b1013037cef6929f9.png 846w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/c8856789ec11ab8b1013037cef6929f9-300x95.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/c8856789ec11ab8b1013037cef6929f9-768x243.png 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/> <br \/>\u53c2\u8003\uff1a<a href=\"https:\/\/web.dev\/conversion-measurement\/\">A more private way to measure ad conversions, the Event Conversion Measurement API<\/a><\/p>\n<p>\u4f8b\u3048\u3070\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\u306b\u95a2\u3059\u308b\u60c5\u5831\u306f\u2463\u306eAPI\u7d4c\u7531\u3067\u60c5\u5831\u53d6\u5f97\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30b9\u30d1\u30e0\u3084\u8a50\u6b3a\u3078\u306e\u5bfe\u7b56\u306b\u95a2\u3057\u3066\u306f\u3001\u2461\u306eAPI\u306b\u3088\u3063\u3066\u5bfe\u8c61\u304c\u4eba\u9593\u304b\u6a5f\u4f1a\u306b\u3088\u308b\u3082\u306e\u306a\u306e\u304b\u3092\u8b58\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27529\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/3a4f695a458cb0ac0aceaa2eb13ac2dd.png\" alt=\"\" width=\"847\" height=\"488\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/3a4f695a458cb0ac0aceaa2eb13ac2dd.png 847w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/3a4f695a458cb0ac0aceaa2eb13ac2dd-300x173.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/3a4f695a458cb0ac0aceaa2eb13ac2dd-768x442.png 768w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/p>\n<p>\u307e\u305f\u3001CV\u306e\u65e5\u6642\u306b\u3064\u3044\u3066\u3082\u6b63\u78ba\u306a\u6642\u9593\u3092\u305d\u306e\u307e\u307e\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u9001\u4fe1\u3057\u3066\u3057\u307e\u3046\u3068\u30e6\u30fc\u30b6\u30fc\u500b\u4eba\u306e\u7279\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u30a4\u30d9\u30f3\u30c8CV\u8a08\u6e2cAPI\u3067\u306f\u30c7\u30fc\u30bf\u3092\u5b9a\u671f\u7684\u306b\u96c6\u8a08\u30fb\u53cd\u6620\u3059\u308b\u4ed5\u69d8\u3068\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306eEC\u3092\u53d6\u308a\u4e0a\u3052\u305f\u56f3\u3060\u3068\u3001\u307e\u305a1\u3064\u76ee\u306eCV\uff08\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\uff09\u3092\u8a08\u6e2c\u3057\u305f\u5834\u5408\u30c7\u30fc\u30bf\u304c\u9001\u4fe1\u3055\u308c\u308b\u306e\u306f\u5b9f\u969b\u306eCV\u65e5\u304b\u3089\u671f\u9593\u304c\u7a7a\u3044\u305f\u5e83\u544a\u30af\u30ea\u30c3\u30af\u306e2\u65e5\u5f8c\u306b\u30c7\u30fc\u30bf\u304c\u9001\u4fe1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5f8c2\u3064\u76ee\u306eCV\uff08\u9774\u306e\u8cfc\u5165\uff09\u3067\u306f\u3001\u5e83\u544a\u30af\u30ea\u30c3\u30af\u304b\u30897\u65e5\u5f8c\u30013\u3064\u76ee\u306eCV\uff08T\u30b7\u30e3\u30c4\u306e\u8cfc\u5165\uff09\u3092\u898b\u3066\u3082\u540c\u69d8\u306b\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u8cfc\u5165\u65e5\u3068CV\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u65e5\u306e\u9593\u306b\u671f\u9593\u304c\u7a7a\u304f\u5f62\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c7\u30fc\u30bf\u306e\u7279\u5b9a\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n<p>\u52a0\u3048\u3066\u3001\u5e83\u544a\u306e\u8208\u5473\u95a2\u5fc3\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3057\u3066\u306f\u3001<strong>\u300cFLoC\uff08Federated Learning of Cohorts\u3001\u7fa4\u308c\u306e\u9023\u5408\u5b66\u7fd2\uff09\u300d<\/strong>\u3068\u547c\u3070\u308c\u308bAPI\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u300cPrivacy Sandbox\u300d\u306b\u3066\u63a1\u7528\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27530\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/f96d9b4281f6d16b3c7589aed5a17be5.png\" alt=\"\" width=\"853\" height=\"697\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/f96d9b4281f6d16b3c7589aed5a17be5.png 853w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/f96d9b4281f6d16b3c7589aed5a17be5-300x245.png 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2021\/03\/f96d9b4281f6d16b3c7589aed5a17be5-768x628.png 768w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/> <br \/>\u53c2\u8003\uff1a<a href=\"https:\/\/github.com\/google\/ads-privacy\/blob\/master\/proposals\/FLoC\/FLOC-Whitepaper-Google.pdf\">FLOC-Whitepaper-Google.pdf<\/a><\/p>\n<p>FLoC\u306f\u3001\u5927\u307e\u304b\u306b\u8a00\u3046\u3068\u3001<strong>\u300c\u540c\u3058\u95a2\u5fc3\u3092\u6301\u3064\u533f\u540d\u30e6\u30fc\u30b6\u30fc\u306e\u96c6\u5408\u4f53\u300d<\/strong>\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u540d\u79f0\u306eFLoC\u3082\u82f1\u8a9e\u3067\uff08\u7fa4\u308c\uff09\u3092\u8868\u3059\u3001flock\u3092\u610f\u56f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308a\u3001\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u305b\u305a\u306b\u3001\u500b\u3005\u4eba\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fdd\u8b77\u3057\u305f\u307e\u307e\u3001\u5e83\u544a\u4e3b\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u6210\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3068\u516c\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u96c6\u56e3\u306e\u3053\u3068\u3092\u3001\u300cCohori\uff08\u30b3\u30db\u30fc\u30c8\uff09\u300d\u3068\u79f0\u3057\u3001\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u4eee\u540dID\u3092\u4f7f\u308f\u305a\u3001\u5171\u901a\u306e\u95a2\u5fc3\u4e8b\u3092\u3082\u3068\u306b\u5206\u985e\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u96c6\u56e3\u306e\u884c\u52d5\u3092\u89b3\u6e2c\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u81ea\u52d5\u8eca\u5e83\u544a\u3092\u8003\u3048\u308b\u3068\u3001\u5e83\u544a\u4e3b\u306f\u5f93\u6765\u3001\u591a\u69d8\u306a\u81ea\u52d5\u8eca\u8cfc\u5165\u95a2\u9023\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u305d\u308c\u305e\u308c\u8ffd\u8de1\u3059\u308bCookie\u306b\u4f9d\u5b58\u3057\u3066\u3044\u305f\u304c\u3001\u4eca\u5f8c\u306f\u81ea\u52d5\u8eca\u3092\u8cb7\u3046\u3053\u3068\u306b\u8208\u5473\u304c\u3042\u308b\u96c6\u56e3\u3092\u5bfe\u8c61\u306b\u3057\u3066\u3044\u304f\u30a4\u30e1\u30fc\u30b8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u4e3b\u306e\u6709\u529b\u696d\u754c\u56e3\u4f53\u306fGoogle\u306b\u5bfe\u3057\u3066\u3001\u3053\u306e\u4ee3\u66ff\u7684\u306a\u4ed5\u7d44\u307f\u306e\u52b9\u679c\u304c\u8a3c\u660e\u3055\u308c\u308b\u307e\u3067\u3001Third Party Cookie\u306e\u5ec3\u6b62\u3092\u5148\u9001\u308a\u3059\u308b\u3088\u3046\u8981\u671b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u5bfe\u3057\u3001Google\u306f\u4eca\u5e741\u6708\u3001<strong>\u96c6\u56e3\u5316\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u6709\u52b9\u306b\u6a5f\u80fd\u3057\u5f97\u308b<\/strong>\u3068\u306e\u8a66\u9a13\u7d50\u679c\u3092\u516c\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u60f3\u5b9a\u3092\u8d85\u3048\u308b\u7cbe\u5ea6\u306e\u691c\u8a3c\u7d50\u679c\u304c\u65e2\u306b\u5f97\u3089\u308c\u59cb\u3081\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001Third Party Cookie\u306e\u5ec3\u6b62\u306f\u7740\u5b9f\u306b\u9032\u884c\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u3057\u3063\u304b\u308a\u5e83\u544a\u95a2\u9023\u306e\u4e8b\u696d\u8005\u306f\u78ba\u8a8d\u3057\u3001\u307e\u305f\u9032\u5c55\u3092\u8ffd\u3063\u3066\u3044\u304f\u5fc5\u8981\u6027\u304c\u3055\u3089\u306b\u9ad8\u307e\u3063\u305f\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u203bGoogle\u304c\u884c\u3063\u305f\u5b9f\u9a13\u306b\u3088\u308b\u3068\u3001\u691c\u8a3c\u306f\u65e2\u306b\u59cb\u307e\u3063\u3066\u304a\u308a\u3001\u60f3\u5b9a\u3088\u308a\u3082\u9806\u8abf\u3068\u306e\u3053\u3068\u3000\u3057\u304b\u3057\u5b9f\u88c5\u306b\u306f\u307e\u3060\u307e\u3060\u6642\u9593\u304c\u304b\u304b\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E4%BB%A3%E7%90%86%E5%BA%97%E3%80%81%E9%81%8B%E7%94%A8%E8%80%85%E3%81%AF%E4%BD%95%E3%82%92%E3%81%99%E3%81%B9%E3%81%8D%E3%81%8B\"><\/span>\u5e83\u544a\u4ee3\u7406\u5e97\u3001\u904b\u7528\u8005\u306f\u4f55\u3092\u3059\u3079\u304d\u304b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eca\u56de\u5b9f\u969b\u306b\u5b9f\u7528\u6bb5\u968e\u306b\u30b9\u30c6\u30fc\u30b8\u3092\u79fb\u3057\u3064\u3064\u3042\u308b\u300cPrivacy Sandbox\u300d\u3068\u3001\u5ec3\u6b62\u306b\u5411\u3051\u3066\u9032\u3080Third Party Cookie\u4f9d\u5b58\u306b\u3064\u3044\u3066\u306f\u3054\u7406\u89e3\u3044\u305f\u3060\u3051\u305f\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u4eca\u5f8c\u8fce\u3048\u308b\u672a\u6765\u306b\u3080\u3051\u3066\u6211\u3005\u5e83\u544a\u4ee3\u7406\u5e97\u3001\u904b\u7528\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u5bfe\u7b56\u3084\u6e96\u5099\u3092\u9032\u3081\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u304b\uff1f 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\/>\u307e\u305fThird Party Cookie\u5ec3\u6b62\u306b\u3088\u308a\u3001\u3053\u308c\u307e\u3067\u898b\u7acb\u3066\u3066\u304d\u305f\u30da\u30eb\u30bd\u30ca\u3001\u9867\u5ba2\u5c64\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306b\u5909\u5316\u304c\u8d77\u304d\u308b\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u306a\u3069\u3082\u4f7f\u7528\u304c\u56f0\u96e3\u306b\u306a\u308b\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u9069\u5207\u306a\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u6d88\u8cbb\u8005\u306b\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u65e9\u6025\u306b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8003\u3048\u65b9\u3092 \u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<p>\u6d77\u5916\u3067\u306f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u4f01\u696d\u304c\u5b58\u7d9a\u3067\u304d\u306a\u3044\u3053\u3068\u306f\u660e\u3089\u304b\u3060\u3068\u307e\u3067\u65ad\u8a00\u4ed5\u5207\u3063\u3066\u3044\u308b\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u3050\u3089\u3044\u3067\u3057\u305f\u3002<\/p>\n<p><strong>\u2462\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b<\/strong> <br \/>\u307e\u305f\u91cd\u8981\u306a\u306e\u304c\u4e0a\u8a18\u3068\u306a\u308a\u307e\u3059\u3001\u3057\u3063\u304b\u308a\u3068\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3057\u3001\u65e2\u5b58\u306e\u8a08\u6e2c\u624b\u6bb5\u7b49\u304c\u307e\u308b\u3063\u3068\u5237\u65b0\u3055\u308c\u308b\u3050\u3089\u3044\u306e\u52e2\u3044\u3067\u60c5\u5831\u7406\u89e3\u3068\u4ed5\u7d44\u307f\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2020\u5e741\u670814\u65e5\uff08\u30a2\u30e1\u30ea\u30ab\u6642\u9593\uff09\u306b\u767a\u8868\u3055\u308c\u305fChrome\u30d6\u30e9\u30a6\u30b6\u3067\u306eThird Party Cookie\u306e\u30b5\u30dd\u30fc\u30c8\u7d42\u4e86\u5ba3\u8a00\u304b\u3089\u65e91\u5e74\u304c\u7d4c\u904e\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u5f53\u521d\u300c2\u5e74\u4ee5\u5185\u300d\u306b\u6253\u3061\u5207\u308b\u3068\u8a08\u753b\u3092\u767a\u8868\u3057\u3066\u304a\u308a\u6b8b\u3059\u671f\u9593\u30821\u5e74\u524d\u5f8c\u3068\u306a\u308a\u307e\u3057\u305f\u3002 \u4eca\u5f8c\u5c55\u958b\u3055\u308c\u308b\u4ee3\u66ff\u6280\u8853\u300cPrivacy Sandbox\u300d\u306f\u30012021\u5e744\u6708\u516c\u958b\u4e88\u5b9a\u306e\u300cChrome 90\u300d\u304b\u3089\u5b9f\u88c5\u4e88\u5b9a\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u4ee3\u7406\u5e97\u3001\u904b\u7528\u8005\u306f\u3053\u306e\u5927\u304d\u306a\u8ee2\u63db\u306b\u5099\u3048\u3066\u3001\u3057\u3063\u304b\u308a\u3068\u4eca\u306e\u5185\u304b\u3089\u3067\u304d\u308b\u5bfe\u7b56\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u53c2\u8003<a href=\"https:\/\/www.chromium.org\/Home\/chromium-privacy\/privacy-sandbox\">The Privacy Sandbox<\/a><br \/>\u53c2\u8003<a href=\"https:\/\/developers-jp.googleblog.com\/2019\/10\/blog-post.html\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc \u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\u306e\u53ef\u80fd\u6027\u3092\u691c\u8a0e\u3059\u308b<\/a> <br \/>\u53c2\u8003<a href=\"https:\/\/blog.chromium.org\/2019\/08\/potential-uses-for-privacy-sandbox.html\">Potential uses for the Privacy Sandbox<\/a> <br \/>\u53c2\u8003<a href=\"https:\/\/blog.google\/products\/ads-commerce\/2021-01-privacy-sandbox\/\">Building a privacy-first future for web advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020\u5e741\u6708\u3001Google\u306fChrome\u306b\u304a\u3051\u308bThird Party Cookie\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u300c2022\u5e74\u307e\u3067\u306b\u6bb5\u968e\u7684\u306b\u5ec3\u6b62\u3059\u308b\u4e88\u5b9a\u300d\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002 \u4e16\u754c\u7684\u306a\u4e3b\u8981\u30d6\u30e9\u30a6\u30b6\u3067\u3042\u308bChrome\u306eCookie\u5ec3\u6b62\u306f\u3001\u3053\u308c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[1171],"tags":[],"class_list":["post-27513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"modified_by":null,"views":26927,"_links":{"self":[{"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/posts\/27513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/comments?post=27513"}],"version-history":[{"count":49,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/posts\/27513\/revisions"}],"predecessor-version":[{"id":44874,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/posts\/27513\/revisions\/44874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/media\/27523"}],"wp:attachment":[{"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/media?parent=27513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/categories?post=27513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/tags?post=27513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}