{"id":4409,"date":"2018-01-11T16:10:52","date_gmt":"2018-01-11T07:10:52","guid":{"rendered":"https:\/\/ppc-master.jp\/labo\/?p=4409"},"modified":"2022-06-14T15:47:09","modified_gmt":"2022-06-14T06:47:09","slug":"dsp_ad","status":"publish","type":"post","link":"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html","title":{"rendered":"DSP\u5e83\u544a\u306e\u4e3b\u89816\u7a2e\u985e\u3068\u5a92\u4f53\u9078\u3073\u306e2\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u4ea4\u3048\u3066\u7d39\u4ecb\u3057\u307e\u3059"},"content":{"rendered":"<p>\u300cDSP\u5e83\u544a\u3063\u3066\u305d\u3082\u305d\u3082\u4f55\u304c\u3042\u308b\u306e\u304b\u300d<br \/>\u300c\u305d\u308c\u305e\u308c\u306eDSP\u5e83\u544a\u306e\u7279\u5fb4\u3092\u77e5\u308a\u305f\u3044\u300d <br \/>\u300c\u81ea\u5206\u306e\u30b1\u30fc\u30b9\u306f\u3069\u306eDSP\u5e83\u544a\u3092\u9078\u3079\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u300d<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u304c\u3042\u308b\u4eba\u306b\u5411\u3051\u305f\u60c5\u5831\u3092\u8a18\u8f09\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>DSP\u5e83\u544a\u306f\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304a\u3044\u3066\u52b9\u7387\u7684\u306a\u914d\u4fe1\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<br \/>\u3057\u304b\u3057\u300c\u3069\u3093\u306a\u5e83\u544a\u306a\u306e\uff1f\u300d\u3068\u805e\u304b\u308c\u308b\u3068\u3061\u3083\u3093\u3068\u7b54\u3048\u3089\u308c\u306a\u3044\u4eba\u3082\u591a\u304f\u3001\u7a2e\u985e\u3082\u591a\u3044\u305f\u3081\u3001\u305d\u3082\u305d\u3082\u7279\u5fb4\u306f\u306a\u306b\uff1f\u3069\u308c\u3092\u9078\u3079\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u60a9\u307f\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u307e\u305a\u3001DSP\u5e83\u544a\u306f\u6570\u591a\u304f\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001Google\u3001Yahoo!\u306e\u3088\u3046\u306a\u738b\u9053\u5a92\u4f53\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3057\u304b\u3057\u305d\u306e\u4e2d\u3067\u3082\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ea\u30b9\u30c8\u306e\u898f\u6a21\u611f\u304c\u5927\u304d\u3044\u4e3b\u8981\u5a92\u4f53\u304c6\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6700\u521d\u306b\u9078\u3076\u969b\u306f\u3001\u3053\u306e6\u3064\u306e\u4e3b\u8981\u5a92\u4f53\u306e\u4e2d\u304b\u3089\u533b\u7642\u696d\u754c\u306a\u3089\u3053\u306e\u5a92\u4f53\u3001EC\u30b5\u30a4\u30c8\u7cfb\u306a\u3089\u3053\u306e\u5a92\u4f53\u306a\u3069\u3001\u81ea\u5206\u306e\u696d\u754c\u3001\u5546\u6750\u306b\u7279\u5316\u3057\u3066\u3044\u308bDSP\u5a92\u4f53\u3092\u5148\u306b\u6c7a\u3081\u3001\u305d\u306e\u4e2d\u3067AI\u306b\u4efb\u305b\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b\u304b\u3001\u4eba\u306e\u624b\u3067\u8abf\u6574\u3057\u3066\u3044\u304f\u904b\u7528\u578b\u306e\u3069\u3061\u3089\u3092\u91cd\u8996\u3059\u308b\u304b\u3068\u3044\u3046\u30dd\u30a4\u30f3\u30c8\u3092\u4ea4\u3048\u3066\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f53\u8a18\u4e8b\u3067\u306f\u73fe\u5728\u4e3b\u8981\u3067\u3042\u308bDSP\u5e83\u544a\u306e\u7d39\u4ecb\u3068\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3001\u3053\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u306b\u3053\u306e\u5a92\u4f53\u306f\u826f\u3044\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3092\u4ea4\u3048\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#DSP%E5%BA%83%E5%91%8A%E3%81%A8%E3%81%AF\" >DSP\u5e83\u544a\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#2STEP%E3%81%A7%E8%A6%8B%E3%82%8BDSP%E5%BA%83%E5%91%8A%E3%81%AE%E9%81%B8%E3%81%B3%E6%96%B9\" >2STEP\u3067\u898b\u308bDSP\u5e83\u544a\u306e\u9078\u3073\u65b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#STEP1_%E5%AA%92%E4%BD%93%E3%81%AE%E5%BE%97%E6%84%8F%E5%95%86%E6%9D%90%E3%81%8B%E3%82%89%E9%81%B8%E3%81%B6\" >STEP1:\u5a92\u4f53\u306e\u5f97\u610f\u5546\u6750\u304b\u3089\u9078\u3076<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#STEP2_DSP%E5%AA%92%E4%BD%93%E3%81%AE2%E3%81%A4%E3%81%AE%E5%9E%8B\" >STEP2:DSP\u5a92\u4f53\u306e2\u3064\u306e\u578b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#%E4%B8%BB%E8%A6%81DSP%E5%BA%83%E5%91%8A%E3%81%AE%E7%A8%AE%E9%A1%9E%E3%81%A8%E5%90%91%E3%81%84%E3%81%A6%E3%82%8B%E5%95%86%E6%9D%90\" >\u4e3b\u8981DSP\u5e83\u544a\u306e\u7a2e\u985e\u3068\u5411\u3044\u3066\u308b\u5546\u6750<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#_DSP%E5%BA%83%E5%91%8A%E5%AA%92%E4%BD%93%E3%81%94%E3%81%A8%E3%81%AE%E7%89%B9%E5%BE%B4\" >\u00a0DSP\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u7279\u5fb4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#Criteo%EF%BC%88%E3%82%AF%E3%83%AA%E3%83%86%E3%82%AA%EF%BC%89\" >Criteo\uff08\u30af\u30ea\u30c6\u30aa\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#UNIVERSE_Ads\" >UNIVERSE Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#FreakOut_DSP\" >FreakOut DSP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#ADMATRIX_DSP\" >ADMATRIX DSP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#Logicad\" >Logicad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#KANADE\" >KANADE<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#%E3%81%9D%E3%81%AE%E4%BB%96DSP%E5%AA%92%E4%BD%93\" >\u305d\u306e\u4ed6DSP\u5a92\u4f53<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ppc-master.jp\/labo\/2018\/01\/dsp_ad.html\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"DSP%E5%BA%83%E5%91%8A%E3%81%A8%E3%81%AF\"><\/span>DSP\u5e83\u544a\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>DSP\u3068\u306f\u3001Demand Side Platform\u306e\u7565\u79f0\u3067\u3042\u308a\u3001\u3056\u3063\u304f\u308a\u8a00\u3046\u3068<strong>\u300c\u5e83\u544a\u3092\u51fa\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u5e83\u544a\u4e3b\u5074\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong>\u3067\u3059\u3002<\/p>\n<p>DSP\u5e83\u544a\u3092\u8aac\u660e\u3059\u308b\u4e0a\u3067\u5207\u308a\u96e2\u305b\u306a\u3044\u306e\u304cSSP\u3067\u3059\u3002<br \/>SSP\u3068\u306f\u3001Supply Side Platform\u306e\u7565\u79f0\u3067\u3042\u308a\u3001\u300c\u5e83\u544a\u67a0\u3092\u63d0\u4f9b\u3059\u308b\u306e\u3067\u4f7f\u3063\u3066\u307b\u3057\u3044\u300d\u3068\u3044\u3046\u30e1\u30c7\u30a3\u30a2\u5074\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<p>\u9700\u8981\u5074\u3068\u5171\u6709\u5074\u3001\u3064\u307e\u308a\u5bfe\u306e\u95a2\u4fc2\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u5e83\u544a\u4e3b\u306f\u69d8\u3005\u306a\u914d\u4fe1\u9762\u306b\u7c21\u5358\u306b\u5e83\u544a\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u30e1\u30c7\u30a3\u30a2\u5074\u3082\u7c21\u5358\u306b\u5e83\u544a\u67a0\u3092\u58f2\u3063\u3066\u5229\u76ca\u3092\u5f97\u3089\u308c\u308b\u3068\u3044\u3046Win-Win\u306e\u95a2\u4fc2\u3067\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3068\u3001\u6587\u5b57\u3067\u8aac\u660e\u3057\u3066\u3082\u5206\u304b\u308a\u306b\u304f\u3044\u3068\u601d\u3044\u307e\u3059\u306e\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u914d\u4fe1\u3055\u308c\u308b\u306e\u304b\u56f3\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2022\/06\/dsp.jpg\" alt=\"\" width=\"1173\" height=\"683\" class=\"aligncenter size-full wp-image-31986\" srcset=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2022\/06\/dsp.jpg 1173w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2022\/06\/dsp-300x175.jpg 300w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2022\/06\/dsp-1024x596.jpg 1024w, https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2022\/06\/dsp-768x447.jpg 768w\" sizes=\"auto, (max-width: 1173px) 100vw, 1173px\" \/><\/p>\n<p>\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u3057\u3066<strong>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3068\u3069\u3046\u9055\u3046\u306e\uff1f<\/strong>\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u8a73\u3057\u304f\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<br \/><div class=\"cardlink\"><a href=\"https:\/\/ppc-master.jp\/labo\/2019\/12\/gdn_dsp.html\"><div class=\"cardlink_thumbnail\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/11\/4955439e99ff716028ee84d09666c10c.jpg\" alt=\"GDN\u3068DSP\u306e\u9055\u3044\u3063\u3066\uff1f\u3069\u3063\u3061\u304c\u6709\u80fd\u306a\u306e\uff1f\" width=\"120\" height=\"72\"><\/div><div class=\"cardlink_content\"><span class=\"cardlink_timestamp\">\u66f4\u65b0\u65e5\uff1a2023.02.03<\/span><div class=\"cardlink_title\">GDN\u3068DSP\u306e\u9055\u3044\u3063\u3066\uff1f\u3069\u3063\u3061\u304c\u6709\u80fd\u306a\u306e\uff1f<\/div><div class=\"cardlink_excerpt\"><\/div><\/div><\/a><\/div><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2STEP%E3%81%A7%E8%A6%8B%E3%82%8BDSP%E5%BA%83%E5%91%8A%E3%81%AE%E9%81%B8%E3%81%B3%E6%96%B9\"><\/span>2STEP\u3067\u898b\u308bDSP\u5e83\u544a\u306e\u9078\u3073\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5192\u982d\u306b\u3082\u8a18\u8f09\u3057\u305f\u901a\u308a\u3001\u5927\u524d\u63d0\u3068\u3057\u3066DSP\u5a92\u4f53\u306bGoogle\u3001Yahoo!\u306e\u3088\u3046\u306a\u738b\u9053\u5a92\u4f53\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u305d\u306e\u70b9\u3092\u8e0f\u307e\u3048\u3001\u533b\u7642\u696d\u754c\u306a\u3089\u3053\u306e\u5a92\u4f53\u3001EC\u30b5\u30a4\u30c8\u7cfb\u306a\u3089\u3053\u306e\u5a92\u4f53\u306a\u3069\u3001\u81ea\u5206\u306e\u696d\u754c\u3084\u5546\u6750\u306b\u7279\u5316\u3057\u3066\u3044\u308bDSP\u5a92\u4f53\u3092\u5148\u306b\u6c7a\u3081\u3001\u305d\u306e\u4e2d\u3067AI\u306b\u4efb\u305b\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b\u304b\u3001\u4eba\u306e\u624b\u3067\u8abf\u6574\u3057\u3066\u3044\u304f\u904b\u7528\u578b\u306e\u3069\u3061\u3089\u3092\u91cd\u8996\u3059\u308b\u304b\u3068\u3044\u3046\u30dd\u30a4\u30f3\u30c8\u3092\u4ea4\u3048\u3066\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"STEP1_%E5%AA%92%E4%BD%93%E3%81%AE%E5%BE%97%E6%84%8F%E5%95%86%E6%9D%90%E3%81%8B%E3%82%89%E9%81%B8%E3%81%B6\"><\/span>STEP1:\u5a92\u4f53\u306e\u5f97\u610f\u5546\u6750\u304b\u3089\u9078\u3076<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>DSP\u5e83\u544a\u306b\u306f\u5a92\u4f53\u306b\u3088\u3063\u3066\u5408\u3046\u5546\u6750\u3001\u5408\u308f\u306a\u3044\u5546\u6750\u304c\u3042\u308a\u307e\u3059\u3002<\/strong> <br \/>\u305d\u306e\u70b9\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u5206\u306e\u5546\u6750\u306b\u5408\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u9078\u3076\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3053\u306e\u5a92\u4f53\u306fBtoB\u306b\u5f37\u3044\u3001\u533b\u7642\u7cfb\u306b\u5f37\u3044\u306a\u3069\u3067\u3059\u3002 <br \/>\u3053\u3061\u3089\u306f\u4e0b\u306e\u9805\u3067\u8a18\u8f09\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u305d\u3061\u3089\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"STEP2_DSP%E5%AA%92%E4%BD%93%E3%81%AE2%E3%81%A4%E3%81%AE%E5%9E%8B\"><\/span>STEP2:DSP\u5a92\u4f53\u306e2\u3064\u306e\u578b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>DSP\u5a92\u4f53\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u3001<strong>\u904b\u7528\u578b\u3068\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b\u306b\u308f\u304b\u308c\u307e\u3059\u3002<\/strong> <br \/>STEP1\u3067\u81ea\u5206\u306e\u5546\u6750\u306a\u3089\u3053\u306e\u5a92\u4f53\u304b\u3001\u3053\u306e\u5a92\u4f53\u306a\u3069\u3068\u7d5e\u3063\u305f\u5f8c\u3001\u904b\u7528\u578b\u304b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b\u306e\u3069\u3061\u3089\u304c\u826f\u3044\u304b\u3092\u9078\u3093\u3067\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u7279\u5fb4\u3068\u3057\u3066\u904b\u7528\u578b\u306f\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b\u3088\u308a\u3082\u6574\u3063\u3066\u304a\u308a\u3001\u5a92\u4f53\u306e\u904b\u7528\u8005\u5074\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u7d30\u304b\u3044\u8abf\u6574\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u30df\u30af\u30ed\u306a\u65bd\u7b56\u7c92\u5ea6\u3067\u8abf\u6574\u3057\u305f\u3044\u5834\u5408\u306f\u3053\u3061\u3089\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u9006\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b\u306fAI\u306b\u3088\u308b\u81ea\u52d5\u904b\u7528\u304c\u591a\u3044\u305f\u3081\u3001\u7d30\u304b\u3044\u8abf\u6574\u306f\u3067\u304d\u306a\u3044\u3082\u306e\u306e\u6700\u9069\u5316\u304c\u3046\u307e\u304f\u3044\u3051\u3070\u3001\u3046\u307e\u304f\u7372\u5f97\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u3068\u3044\u3046\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u76f4\u8fd1\u306fAI\u306b\u3088\u308b\u6210\u7d04\u7387\u306e\u9ad8\u3044\u4eba\u3078\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u7d30\u304b\u3044\u3053\u3068\u306f\u9762\u5012\u3060\u3051\u3069\u307e\u305a\u306f\u8a66\u3057\u3066\u307f\u305f\u3044\u3068\u3044\u3046\u65b9\u306b\u306f\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%BB%E8%A6%81DSP%E5%BA%83%E5%91%8A%E3%81%AE%E7%A8%AE%E9%A1%9E%E3%81%A8%E5%90%91%E3%81%84%E3%81%A6%E3%82%8B%E5%95%86%E6%9D%90\"><\/span>\u4e3b\u8981DSP\u5e83\u544a\u306e\u7a2e\u985e\u3068\u5411\u3044\u3066\u308b\u5546\u6750<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u307e\u305a\u4e00\u89a7\u3092\u8a18\u8f09\u3059\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5f62\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 168px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 25.1038%; height: 24px;\"><\/td>\n<td style=\"width: 74.8962%; height: 24px;\"><strong>\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u3084\u52b9\u679c\u7684\u306a\u30b1\u30fc\u30b9<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 25.1038%; height: 24px;\"><strong>Criteo\uff08\u30af\u30ea\u30c6\u30aa\uff09<\/strong><\/td>\n<td style=\"width: 74.8962%; height: 24px;\">\u5546\u6750\u304c\u591a\u3044EC\u306a\u3069<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 25.1038%; height: 24px;\"><strong>UNIVERSE Ads<\/strong><\/td>\n<td style=\"width: 74.8962%; height: 24px;\">\u98f2\u6599\u7cfb\u3001\u81ea\u52d5\u8eca\u7cfb\u3001\u30a8\u30f3\u30bf\u30e1\u7cfb\u3001BtoB\u3001\u533b\u7642\u88fd\u85ac\u7cfb<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 25.1038%; height: 24px;\"><strong>FreakOut DSP<\/strong><\/td>\n<td style=\"width: 74.8962%; height: 24px;\"><span style=\"font-weight: 400;\">\u5408\u3046\u5546\u6750\u3084\u30b1\u30fc\u30b9\uff1a\u5e45\u304c\u5e83\u3044\u306e\u3067\u5e83\u304f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u3057\u305f\u3044\u3068\u304d<\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 25.1038%; height: 24px;\"><strong>ADMATRIX DSP<\/strong><\/td>\n<td style=\"width: 74.8962%; height: 24px;\"><span style=\"font-weight: 400;\">BtoB\u7cfb<\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 25.1038%; height: 24px;\"><strong>logicad<\/strong><\/td>\n<td style=\"width: 74.8962%; height: 24px;\"><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u3084\u5546\u54c1\u304c\u591a\u3044\u5834\u5408<\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 25.1038%; height: 24px;\"><strong>KANADE<\/strong><\/td>\n<td style=\"width: 74.8962%; height: 24px;\"><span style=\"font-weight: 400;\">EC\u7cfb\u3001\u4eba\u6750\u7cfb\u3001 \u4e0d\u52d5\u7523\u3001 \u65c5\u884c\u7cfb\u306a\u3069<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"_DSP%E5%BA%83%E5%91%8A%E5%AA%92%E4%BD%93%E3%81%94%E3%81%A8%E3%81%AE%E7%89%B9%E5%BE%B4\"><\/span>\u00a0DSP\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u7279\u5fb4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Criteo%EF%BC%88%E3%82%AF%E3%83%AA%E3%83%86%E3%82%AA%EF%BC%89\"><\/span>Criteo\uff08\u30af\u30ea\u30c6\u30aa\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u5408\u3046\u5546\u6750\u3084\u30b1\u30fc\u30b9\uff1a<\/strong><br \/>\u5546\u6750\u304c\u591a\u3044EC\u306a\u3069\u306f\u76f8\u6027\u304c\u826f\u3044\u3067\u3059\u3002<br \/>\u30d5\u30a3\u30fc\u30c9\u3068AI\u306b\u3088\u308b\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u512a\u79c0\u306a\u305f\u3081\u3001\u8272\u3093\u306a\u5546\u54c1\u304c\u3042\u308bEC\u30b5\u30a4\u30c8\u306f\u884c\u3063\u3066\u3044\u304f\u3079\u304d\u3067\u3059\u3002<\/p>\n<p><strong>\u904b\u7528\u4f1a\u793e\uff1a<\/strong>CRITEO\u682a\u5f0f\u4f1a\u793e <br \/><strong>\u904b\u7528\u30bf\u30a4\u30d7\uff1a<\/strong>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b <br \/><strong>\u8ab2\u91d1\u5f62\u614b\uff1a<\/strong>CPC\u8ab2\u91d1 <br \/><strong>\u7279\u5fb4\uff1a<\/strong><br \/>\u30d5\u30a3\u30fc\u30c9\u304b\u3089\u30d0\u30ca\u30fc\u3068\u30ea\u30f3\u30af\u5148\u3092\u5546\u54c1\u6bce\u306bAI\u304c\u81ea\u52d5\u4f5c\u6210\u3057\u3066\u304f\u308c\u307e\u3059\u3002 <br \/>\u904b\u7528\u3082AI\u304c\u4e3b\u306b\u884c\u3044\u3001\u5165\u672d\u8abf\u6574\u3001\u6700\u9069\u306a\u76f8\u624b\u3078\u306e\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u308b\u5a92\u4f53\u3067\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8UU\u6570\u304c4\u4e07\u4ee5\u4e0a\u3067\u306a\u3044\u3068\u3001\u3057\u3063\u304b\u308a\u52d5\u304b\u306a\u3044\u5a92\u4f53\u3067\u3082\u3042\u308b\u306e\u3067\u30b5\u30a4\u30c8\u6d41\u5165\u304c\u591a\u304f\u306a\u3063\u3066\u304d\u305f\u3089\u4f7f\u7528\u3057\u3066\u3044\u304f\u306e\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cardlink\"><a href=\"https:\/\/ppc-master.jp\/labo\/2022\/01\/criteo_agency.html\"><div class=\"cardlink_thumbnail\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2022\/01\/christin-hume-Hcfwew744z4-unsplash-2-scaled.jpg\" alt=\"Criteo\u4ee3\u7406\u5e97\u9078\u3073\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u4f9d\u983c\u524d\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\" width=\"120\" height=\"80\"><\/div><div class=\"cardlink_content\"><span class=\"cardlink_timestamp\">\u66f4\u65b0\u65e5\uff1a2024.04.30<\/span><div class=\"cardlink_title\">Criteo\u4ee3\u7406\u5e97\u9078\u3073\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u4f9d\u983c\u524d\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/div><div class=\"cardlink_excerpt\"><\/div><\/div><\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"UNIVERSE_Ads\"><\/span>UNIVERSE Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u5408\u3046\u5546\u6750\u3084\u30b1\u30fc\u30b9\uff1a<\/strong><br \/>\u30de\u30a4\u30af\u30ed\u30a2\u30c9\u304c\u63d0\u4f9b\u3059\u308bPantry\uff08\u98f2\u6599\u98df\u54c1\uff09\u30fbIGNITION\uff08\u81ea\u52d5\u8eca\uff09\u30fbCircus\uff08\u30a8\u30f3\u30bf\u30e1\uff09\u30fb\u30b7\u30e9\u30ec\u30eb\uff08BtoB\uff09\u3001IASO\uff08\u533b\u7642\u3001\u88fd\u85ac\uff09\u3068\u3044\u3063\u305f\u696d\u754c\u7279\u5316\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u63a5\u7d9a\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u4e0a\u8a18\u696d\u754c\u306e\u914d\u4fe1\u306f\u76f8\u6027\u304c\u826f\u3044\u3002<br \/>\u5bfe\u8c61\u306e\u696d\u754c\u306e\u5834\u5408\u306f\u914d\u4fe1\u3092\u884c\u3063\u3066\u307f\u308b\u306e\u306f\u6709\u308a\u3067\u3059\u3002<\/p>\n<p><strong>\u904b\u7528\u4f1a\u793e\uff1a<\/strong>\u682a\u5f0f\u4f1a\u793e\u30de\u30a4\u30af\u30ed\u30a2\u30c9 <br \/><strong>\u904b\u7528\u30bf\u30a4\u30d7\uff1a<\/strong>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b <br \/><strong>\u8ab2\u91d1\u5f62\u614b\uff1a<\/strong>CPM\u8ab2\u91d1 <br \/><strong>\u7279\u5fb4\uff1a<\/strong><br \/>MicroAdBLADE\u304b\u3089\u79fb\u7ba1\u3057\u305fDSP\u5a92\u4f53\u3002 <br \/>AI\u57fa\u76e4\u3092\u7528\u3044\u305f\u81ea\u52d5\u5165\u672d\u30ed\u30b8\u30c3\u30af\u306e\u5927\u5e45\u5237\u65b0\u3001\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u696d\u754c\u7279\u5316\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5916\u90e8\u30c4\u30fc\u30eb\u3092\u7528\u3044\u305f\u5e83\u544a\u4fa1\u5024\u306e\u6bc0\u640d\u9632\u6b62\u306a\u3069\u306e\u7279\u5fb4\u304c\u3042\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FreakOut_DSP\"><\/span>FreakOut DSP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u5408\u3046\u5546\u6750\u3084\u30b1\u30fc\u30b9\uff1a<\/strong><br \/>\u4f55\u304b\u306b\u7d5e\u3089\u305a\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u914d\u4fe1\u3057\u305f\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3053\u3061\u3089\u306e\u5a92\u4f53\u306f\u76f8\u6027\u304c\u3088\u3044\u3067\u3059\u3002<br \/>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3046\u5834\u5408\u306b\u3082\u5f37\u3044\u5a92\u4f53\u3067\u3059\u3002<\/p>\n<p><strong>\u904b\u7528\u4f1a\u793e\uff1a<\/strong>\u682a\u5f0f\u4f1a\u793e\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8 <br \/><strong>\u904b\u7528\u30bf\u30a4\u30d7\uff1a<\/strong>\u904b\u7528\u578b<br \/><strong>\u8ab2\u91d1\u5f62\u614b\uff1a<\/strong>CPM\u8ab2\u91d1 <br \/><strong>\u7279\u5fb4\uff1a<\/strong><br \/>\u56fd\u5185\u6700\u5927\u7d1a\u306e\u5e83\u544a\u67a0\u5728\u5eab\uff082,500\u5104\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u3092\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u3001\u4f55\u304b\u3092\u7279\u5316\u3068\u3044\u3046\u3088\u308a\u914d\u4fe1\u5e45\u306e\u5e83\u3055\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ADMATRIX_DSP\"><\/span>ADMATRIX DSP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u5408\u3046\u5546\u6750\u3084\u30b1\u30fc\u30b9\uff1a<\/strong><br \/>\u4f01\u696d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u5f79\u8077\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3082\u3042\u308a\u3001\u4f01\u696d\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3082\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001toB\u4e8b\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u76f8\u6027\u304c\u826f\u3044\u3002<\/p>\n<p><strong>\u904b\u55b6\u4f1a\u793e\uff1a<\/strong>\u682a\u5f0f\u4f1a\u793e\u30d5\u30eb\u30b9\u30d4\u30fc\u30c9 <br \/><strong>\u904b\u7528\u30bf\u30a4\u30d7\uff1a<\/strong>\u904b\u7528\u578b<br \/><strong>\u8ab2\u91d1\u5f62\u614b\uff1a<\/strong>CPM\u8ab2\u91d1 <br \/><strong>\u7279\u5fb4\uff1a<\/strong><br \/>\u5927\u304d\u304f\u5206\u3051\u30662\u3064\u3042\u308a\u30011\u3064\u76ee\u304c\u56fd\u5185\u6700\u5927\u7d1a\u306e\u5728\u5eab\u6570\u3092\u6301\u3061\u3001\u56fd\u5185\u6700\u591a\u306eIP\u30c7\u30fc\u30bf\u91cf\u3068\u7279\u8a31\u51fa\u9858\u6280\u8853\u306b\u3088\u308b\u300c\u56fd\u5185\u306e\u4f01\u696d\u3001\u696d\u7a2e\u306b\u5bfe\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b\u300dDSP\u3067\u3042\u308b\u3053\u3068\u3002 <br \/>2\u3064\u76ee\u304c\u72ec\u81ea\u306e\u30b9\u30de\u30db\u52d5\u753b\u5411\u3051\u52d5\u753b\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u63a5\u7d9a\u306b\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u30fc\u3092\u91cd\u8996\u3057\u305f\u914d\u4fe1\u304c\u53ef\u80fd\u306a\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Logicad\"><\/span>Logicad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5408\u3046\u5546\u6750\u3084\u30b1\u30fc\u30b9\uff1a<br \/>\u904b\u7528\u578b\u3067\u6bd4\u8f03\u7684\u81ea\u7531\u5ea6\u304c\u9ad8\u3044\u305f\u3081\u3001\u7d30\u304b\u304f\u8abf\u6574\u3092\u5165\u308c\u305f\u3044\u3068\u3044\u3046\u65b9\u306f\u3053\u3061\u3089\u306eDSP\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u914d\u4fe1\u306a\u3069\u306e\u6027\u80fd\u304c\u9ad8\u3044\u305f\u3081\u3001EC\u30b5\u30a4\u30c8\u7cfb\u3084\u8907\u6570\u306e\u540c\u3058\u30b8\u30e3\u30f3\u30eb\u306e\u5546\u54c1\u3092\u76db\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u76f8\u6027\u304c\u826f\u3044\u3067\u3059\u3002<\/p>\n<p><strong>\u904b\u7528\u4f1a\u793e\uff1a<\/strong>\u30bd\u30cd\u30c3\u30c8\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30b9\u682a\u5f0f\u4f1a\u793e <br \/><strong>\u904b\u7528\u30bf\u30a4\u30d7\uff1a<\/strong>\u904b\u7528\u578b <br \/><strong>\u8ab2\u91d1\u5f62\u614b\uff1a<\/strong>CPC\u8ab2\u91d1\uff06CPM\u8ab2\u91d1 <br \/><strong>\u7279\u5fb4\uff1a<\/strong><br \/>\u521d\u671f\u8a2d\u5b9a\u8cbb\u7528\u3084\u6700\u4f4e\u51fa\u7a3f\u91d1\u984d\u304c\u306a\u3044\u306e\u3067\u4ed6\u306eDSP\u306b\u6bd4\u3079\u4f4e\u30ea\u30b9\u30af\u3067\u51fa\u7a3f\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\u4eba\u5de5\u77e5\u80fd\u300c VALIS-Engine \u300d\u3092\u6d3b\u7528\u3057\u305f\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4ed6\u3001\u4f01\u696d\u5c5e\u6027\u3084\u30c1\u30e9\u30b7\u95b2\u89a7\u30ab\u30c6\u30b4\u30ea\u306a\u3069\u3001\u9023\u643a\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u305f\u30e6\u30cb\u30fc\u30af\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"KANADE\"><\/span>KANADE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u5408\u3046\u5546\u6750\u3084\u30b1\u30fc\u30b9\uff1a<\/strong><br \/>\u5e83\u544a\u914d\u4fe1\u304c\u52b9\u679c\u7684\u306a\u306e\u306f\u3001\u5546\u6750\u306e\u591a\u3044\u696d\u754c\u3067 EC\u3001\u4eba\u6750\u3001 \u4e0d\u52d5\u7523\u3001 \u65c5\u884c\u7cfb\u306e\u5546\u6750\u306f\u76f8\u6027\u304c\u826f\u3044\u3067\u3059\u3002<\/p>\n<p><strong>\u904b\u7528\u4f1a\u793e\uff1a<\/strong>\u4eac\u30bb\u30e9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u682a\u5f0f\u4f1a\u793e <br \/><strong>\u904b\u7528\u30bf\u30a4\u30d7\uff1a<\/strong>\u904b\u7528\u578b <br \/><strong>\u8ab2\u91d1\u5f62\u614b\uff1a<\/strong>CPM <br \/><strong>\u7279\u5fb4\uff1a<\/strong><br \/>\u5e83\u544a\u4e3b\u3068\u76f8\u8ac7\u3057\u306a\u304c\u3089\u904b\u7528\u3092\u884c\u3046\u3068\u3044\u3046\u9762\u3067\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u624b\u539a\u304f\u3001\u307e\u305f\u6a5f\u68b0\u5b66\u7fd2\u3092\u5229\u7528\u3057\u3066\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u304b\u3089\u9069\u5207\u306a\u5165\u672d\u6226\u7565\u3092\u81ea\u52d5\u7684\u306b\u6c7a\u5b9a\u3057\u307e\u3059\u3002<br \/>\u30ea\u30bf\u30b2\u3068\u540c\u6642\u306b\u65b0\u898f\u5c64\u306b\u5411\u3051\u305f\u914d\u4fe1\u3092\u63a8\u5968\u3057\u3064\u3064\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u304f\u306a\u3089\u306a\u3044\u3088\u3046\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%9D%E3%81%AE%E4%BB%96DSP%E5%AA%92%E4%BD%93\"><\/span>\u305d\u306e\u4ed6DSP\u5a92\u4f53<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u305d\u306e\u4ed6\u306eDSP\u5a92\u4f53\u306e\u4e00\u90e8\u3054\u7d39\u4ecb\u3067\u3059\u3002<br \/>DSP\u5a92\u4f53\u306f\u7121\u6570\u306b\u6570\u304c\u3042\u308b\u305f\u3081\u3001\u57fa\u672c\u7684\u306b\u306f\u4e0a\u8a18\u306e\u4e3b\u8981DSP\u5a92\u4f53\u3088\u308a\u307e\u305a\u306f\u884c\u3044\u3001\u305d\u3053\u306e\u6210\u679c\u3092\u898b\u3064\u3064\u3001\u66f4\u306b\u62e1\u5927\u3057\u3066\u3044\u304d\u305f\u3044\u5834\u5408\u306e\u307f\u4ee5\u4e0b\u306e\u5a92\u4f53\u3092\u9078\u3076\u5f62\u306b\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<table width=\"1155\">\n<tbody>\n<tr>\n<td width=\"188\"><strong>DSP\u540d<\/strong><\/td>\n<td width=\"254\"><strong>\u904b\u55b6\u4f01\u696d<\/strong><\/td>\n<td width=\"121\"><strong>\u904b\u7528\u30bf\u30a4\u30d7<\/strong><\/td>\n<td width=\"592\"><strong>\u7279\u5fb4<\/strong><\/td>\n<\/tr>\n<tr>\n<td>AmazonDSP<\/td>\n<td>Amazon.com, Inc.<\/td>\n<td>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b<\/td>\n<td width=\"592\">Amazon\u5e83\u544a\u3092\u3084\u3063\u3066\u3044\u306a\u304f\u3066\u3082\u3001Amazon\u5185\u306b\u5e83\u544a\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u697d\u5929DSP<\/td>\n<td>\u697d\u5929\u682a\u5f0f\u4f1a\u793e<\/td>\n<td>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b<\/td>\n<td width=\"592\">1\u5104\u4ee5\u4e0a\u306e\u697d\u5929\u4f1a\u54e1\u3068\u305d\u306e\u30e6\u30fc\u30b6\u30fcID\u306b\u57fa\u3065\u304f\u767b\u9332\u60c5\u5831\u3084\u5b9f\u969b\u306e\u884c\u52d5\uff08\u95b2\u89a7\u30fb\u8cfc\u8cb7\u30fb\u30b5\u30fc\u30d3\u30b9\u5229\u7528\uff09\u3068\u3044\u3046\u3001\u63a8\u6e2c\u3067\u306f\u306a\u3044\u78ba\u304b\u306a\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u304c\u884c\u3048\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>GMO SmaAD DSP<\/td>\n<td>GMO NIKKO\u682a\u5f0f\u4f1a\u793e<\/td>\n<td>\u904b\u7528\u578b<\/td>\n<td width=\"592\">\u6210\u679c\u5831\u916c\u3067\u826f\u8cea\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u51fa\u6765\u308b\u30a2\u30d7\u30ea\u5411\u3051DSP\u3067\u3059\u3002 <br \/>\u4f4e\u30ea\u30b9\u30af\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3001\u66f4\u306b\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30d7\u30ea\u5185\u30c7\u30fc\u30bf\uff08\u8ab2\u91d1\u30fb\u8d77\u52d5etc\uff09\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u3067ROAS\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30af\u30ed\u30b9\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0DSP<\/td>\n<td>\u682a\u5f0f\u4f1a\u793e\u30af\u30ed\u30b9\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0<\/td>\n<td>\u904b\u7528\u578b<\/td>\n<td width=\"592\">\u6559\u3048\u3066\uff01Goo\u3084\u697d\u5929\u4f1a\u54e1\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>GREE Ads DSP<\/td>\n<td>\u30b0\u30ea\u30fc\u682a\u5f0f\u4f1a\u793e<\/td>\n<td>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b<\/td>\n<td width=\"592\">\u5e83\u544a\u52b9\u679c\u81ea\u52d5\u6700\u9069\u5316\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u3001Real Time Bidding\u6a5f\u80fd\u306a\u3069\u3092\u6301\u3064\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u00a0<br \/>GREE Ads DSP\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u69d8\u306f\u81ea\u793e\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u30de\u30c3\u30c1\u3057\u305f\u5a92\u4f53\u306b\u3001\u6700\u9069\u306a\u4fa1\u683c\u3067\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306a\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>ScaleOut<\/td>\n<td>Supership\u682a\u5f0f\u4f1a\u793e<\/td>\n<td>\u904b\u7528\u578b<\/td>\n<td width=\"592\">\u72ec\u81ea\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u7cbe\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u3084\u5a92\u4f53\u958b\u793a\u578b\u306e\u8a73\u7d30\u306a\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u3001\u52b9\u7387\u7684\u306a\u5e83\u544a\u904b\u7528\u3092\u591a\u69d8\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u3066\u53ef\u80fd\u306b\u3059\u308b\u5e83\u544a\u4e3b\u5411\u3051\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002<\/td>\n<\/tr>\n<tr>\n<td>MarketOne<\/td>\n<td>\u682a\u5f0f\u4f1a\u793e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30fb\u30ef\u30f3<\/td>\n<td>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b<\/td>\n<td width=\"592\">\u56fd\u5185\u6700\u5927\u7d1a\u306e\u5e83\u544a\u67a0\u3084\u5728\u5eab\u306b\u5bfe\u3057\u3066\u3001\u5e83\u544a\u4e3b\u69d8\u306e\u591a\u69d8\u306a\u8981\u671b\u306b\u5fdc\u3058\u305f\u914d\u4fe1\u3092\u53ef\u80fd\u306b\u3059\u308b\u30af\u30ea\u30fc\u30f3\uff06\u30bb\u30fc\u30d5\u306aDSP\u3067\u3059\u3002 <br \/>\u696d\u754c\u6700\u5148\u7aef\u306e\u914d\u4fe1\u6700\u9069\u5316\u30ed\u30b8\u30c3\u30af\u3092\u642d\u8f09\u3002<\/td>\n<\/tr>\n<tr>\n<td>Bypass<\/td>\n<td>\u30e6\u30ca\u30a4\u30c6\u30c3\u30c9\u682a\u5f0f\u4f1a\u793e<\/td>\n<td>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b<\/td>\n<td width=\"592\">\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30fc\uff08\u5e83\u544a\u67a0\u5728\u5eab\uff09\u306e\u4fdd\u6709\u3001\u5e83\u544a\u52b9\u679c\u81ea\u52d5\u6700\u9069\u5316\u3001\u591a\u5f69\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u8c4a\u5bcc\u306a\u30ec\u30dd\u30fc\u30c8\u304c\u7279\u5fb4\u3002<\/td>\n<\/tr>\n<tr>\n<td>TerminalOne<\/td>\n<td>MediaMath<\/td>\n<td>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b<\/td>\n<td width=\"592\">\u65e5\u672c\u3067\u521d\u3081\u3066 RTB \u53d6\u5f15\u3092\u958b\u59cb\u3057\u305fDSP\u3002<\/td>\n<\/tr>\n<tr>\n<td>Adlnte<\/td>\n<td>\u682a\u5f0f\u4f1a\u793e\u30a2\u30c9\u30a4\u30f3\u30c6<\/td>\n<td>\u904b\u7528\u578b<\/td>\n<td width=\"592\">\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e\u88fd\u4f5c\u304b\u3089\u914d\u4fe1\u307e\u3067\u4efb\u305b\u3089\u308c\u308b\u3002SP\u914d\u4fe1\u306b\u7279\u5316\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"cardlink\"><a href=\"https:\/\/ppc-master.jp\/labo\/2019\/01\/display.html\"><div class=\"cardlink_thumbnail\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppc-master.jp\/labo\/wp-content\/uploads\/2019\/01\/display.jpg\" alt=\"\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u3069\u3046\u8868\u793a\u3055\u308c\u308b\uff1f\u8868\u793a\u5834\u6240\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" width=\"120\" height=\"75\"><\/div><div class=\"cardlink_content\"><span class=\"cardlink_timestamp\">\u66f4\u65b0\u65e5\uff1a2022.01.18<\/span><div class=\"cardlink_title\">\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u3069\u3046\u8868\u793a\u3055\u308c\u308b\uff1f\u8868\u793a\u5834\u6240\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/div><div class=\"cardlink_excerpt\"><\/div><\/div><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>DSP\u5e83\u544a\u306f\u738b\u9053\u5a92\u4f53\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\u304c\u3001\u30c7\u30fc\u30bf\u91cf\u3001\u5b9f\u7e3e\u306e\u3042\u308b6\u3064\u306e\u4e3b\u8981\u5a92\u4f53\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6700\u521d\u306b\u9078\u3076\u969b\u306f\u3001\u3053\u306e6\u3064\u306e\u4e3b\u8981\u5a92\u4f53\u306e\u4e2d\u304b\u3089\u533b\u7642\u696d\u754c\u306a\u3089\u3053\u306e\u5a92\u4f53\u3001EC\u30b5\u30a4\u30c8\u7cfb\u306a\u3089\u3053\u306e\u5a92\u4f53\u306a\u3069\u3001\u81ea\u5206\u306e\u696d\u754c\u3001\u5546\u6750\u306b\u7279\u5316\u3057\u3066\u3044\u308bDSP\u5a92\u4f53\u3092\u5148\u306b\u6c7a\u3081\u3001\u305d\u306e\u4e2d\u3067AI\u306b\u4efb\u305b\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u578b\u304b\u3001\u4eba\u306e\u624b\u3067\u8abf\u6574\u3057\u3066\u3044\u304f\u904b\u7528\u578b\u306e\u3069\u3061\u3089\u3092\u91cd\u8996\u3059\u308b\u304b\u306a\u3069\u30dd\u30a4\u30f3\u30c8\u3092\u4ea4\u3048\u3066\u9078\u3093\u3067\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u4e3b\u529b\u5a92\u4f53\u3067\u6210\u679c\u304c\u51fa\u305f\u5834\u5408\u3001\u4eca\u56de\u4e3b\u529b\u3068\u3057\u3066\u7d39\u4ecb\u3057\u3066\u3044\u306a\u3044\u305d\u306e\u4ed6DSP\u5a92\u4f53\u306b\u5e83\u3052\u3066\u3044\u304f\u6d41\u308c\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002 \u662f\u975e\u3053\u306e\u8a18\u4e8b\u306e\u5185\u5bb9\u3092\u53c2\u8003\u306b\u6700\u521d\u306b\u8a66\u3059DSP\u5a92\u4f53\u3092\u6c7a\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>\u300cDSP\u5e83\u544a\u3063\u3066\u305d\u3082\u305d\u3082\u4f55\u304c\u3042\u308b\u306e\u304b\u300d\u300c\u305d\u308c\u305e\u308c\u306eDSP\u5e83\u544a\u306e\u7279\u5fb4\u3092\u77e5\u308a\u305f\u3044\u300d \u300c\u81ea\u5206\u306e\u30b1\u30fc\u30b9\u306f\u3069\u306eDSP\u5e83\u544a\u3092\u9078\u3079\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u300d \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u304c\u3042\u308b\u4eba\u306b\u5411\u3051\u305f\u60c5\u5831\u3092\u8a18\u8f09\u3057\u3066\u3044\u307e\u3059\u3002 DSP\u5e83\u544a\u306f [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":17962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1162],"tags":[484],"class_list":["post-4409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display","tag-targeting"],"acf":[],"modified_by":null,"views":17247,"_links":{"self":[{"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/posts\/4409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/comments?post=4409"}],"version-history":[{"count":21,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/posts\/4409\/revisions"}],"predecessor-version":[{"id":36496,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/posts\/4409\/revisions\/36496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/media\/17962"}],"wp:attachment":[{"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/media?parent=4409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/categories?post=4409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppc-master.jp\/labo\/wp-json\/wp\/v2\/tags?post=4409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}